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What Makes a Good Website? 15 Must-Have Elements
Discover the 15 essential elements that answer what makes a good website, from mobile-first design to SEO optimization. Learn how top brands boost conversions.
A beautiful and well-designed website can instantly make a great first impression on customers, improve the overall user experience, and increase user engagement. But what makes a good website?What do you need to pay attention to when building such an attractive website? If you are just starting out, you may need to know the elements of building an excellent website. If you don’t know, it’s okay. Our article can help you solve your doubts.
In this article, we will explore the factors that make up a good website. We will also provide 15 common characteristics of excellent websites so that you can better understand how to create an attractive and user-friendly website.
What Makes a Good Website: Factors to Consider
A beautiful website design can leave a good impression on visitors and, to some extent, determine whether visitors will interact with the website content. For this reason, more and more companies now pay special attention to the design of their own websites, such as outsourcing to designers or professional website design teams. It can be seen that good looks and aesthetics are a major factor everyone pays attention to.
Choose the same color scheme to design the website
Suppose you are a user, when you click on a website, what can leave a deep impression on you? Is it color? Because large areas of color can impact our eyes, they can also create visual interest, convey emotions, and attract visitors' attention. Therefore, you might as well consider the color scheme of your website before designing it.
The color scheme of a good website must be warm tones. Therefore, you can also learn and familiarize yourself with some basic color theories to develop a color scheme that meets the brand image goals. In addition, you can also use online color palette generators such as Adobe Color or Coolors to speed up the website design process when matching colors. Or use AI tools such as Deepseek to help you complete the color scheme suggestions to speed up the design process.
Design your website for accessibility
Website accessibility is important for meeting legal and social requirements, improving user experience, and more. To improve your website's accessibility, you might want to try these tips: Provide alternative text for images. Add alternative tags to help visually impaired people understand the image content.
Create a reasonable heading structure. Make sure your website headings follow a logical order and are appropriately labeled. This helps users who rely on assistive technology (such as screen readers) understand the page structure and intent. Add subtitles to video and audio content. This makes it easier for some hearing-impaired and hard-of-hearing people to use.
Also, it's a good idea to do some accessibility testing regularly as you design. For example, you can use online accessibility assessment tools such as WAVE or WebAim to test your website to see if it complies with applicable regulations.
Remember: What makes a good website isn’t just aesthetics—it’s creating equitable access that aligns with WCAG 2.1 standards while elevating universal usability.
Choose the right font and style
Typography is a critical element of a good website, directly shaping website design and user perception. Don't underestimate your font. If the font doesn't match your website's design style, it will look awkward and make users feel weird. For example, if it's a legal consulting website, it's better to choose a square font instead of a cute candy font. Therefore, you'd better use web-safe fonts such as Arial, Times, and Helvetica in combination with the actual style of your website to ensure that the font is compatible on different devices and browsers. So you should try to choose the right font size and spacing to improve readability and make the text more visually impactful.
Create a clear visual hierarchy
A well-structured visual hierarchy is foundational to a good website design, guiding visitors intuitively through your content while reinforcing what makes a good website experience. There are many ways to establish a clear visual hierarchy on your website, including using appropriate colors, proper proportions, and contrast to emphasize certain elements. For example, Neuralink’s website implements a well-organized visual hierarchy. It has an intuitive layout with strategically placed images and graphics to help illustrate key points. In addition, the website uses consistent font sizes and styles throughout the site to create a unified and professional look. Whether you’re building a website homepageor an e-commerce portal, remember: Hierarchy isn’t just aesthetics—it’s the silent guide turning casual clicks into conversions.
Good and Clear Navigation
Good navigation is very important for any website. It can help improve user engagement, conversion rates, and overall satisfaction. A well-designed website navigation also makes it easier for search engines to index your website, which can help you get better rankings.
So, how can you make your website easier for users to navigate?
header: The header is usually located at the top of the website and contains links to the main parts of the website. A good header should be concise and informative, which can quickly grab the reader's attention while providing context for the subsequent content.
Search bar: Users can find what they want through the search bar, so the search bar should be prominent and easy for users to find quickly.
Footer: It is usually located at the bottom of the page and contains links to important pages, such as the website's Terms of Use (TOU), Privacy Policy, and contact information.
Sitemap: It provides an overview of the entire website and its structure, making it easy for users to find what they are looking for.
Back and Forward Buttons: These buttons should also be clearly set so that users can easily switch between previously visited pages.
Control the loading speed of your website pages
Page loading speed is a pivotal element of a good website, directly influencing user experience through reduced bounce rates and higher engagement. I believe your users don’t want to load your website for half a day, so you can perform speed tests or use tools such as Google’s PageSpeed Insights or GTmetrix to improve your page loading speed, and invite technical support if necessary.
Here are some tips to optimize website speed:
Compress your images: When inserting images, you should compress them to a suitable size without affecting the quality of the image. This can also save time. Some free online tools like TinyPNG can help you compress images quickly and easily.
Compress code: Use the gzip compression method before sending the web page file to the browser. This can reduce the amount of data that needs to be transmitted and significantly shorten the page loading time.
Enable browser cache: Allow visitors to store certain resources locally to access data quickly and easily.
Implementing these strategies transforms technical performance into competitive advantage—a cornerstone of a good website in today’s attention economy.
Set up a responsive design
What makes a good website? Responsive design is definitely a cornerstone, ensuring seamless adaptation across devices—from smartphones to desktops—while enhancing userexperience. This ensures your website looks and works well on all devices, from mobile phones and tablets to desktops or laptops. A responsive and mobile-friendly design improves the user experience because visitors can easily interact with the content no matter their device. Brands like Airbnb attribute 30% of bookings to their responsive mobile interface, proving that a good website design bridges aesthetics with cross-device functionality.
Follow web security protocols
A good website should pay attention to the security of users' identity information in order to win the trust of users.
Here are some ways to help you improve the security of your website:
Run security scans: Use automated tools such as Sucuri SiteCheck or Qualys to identify potential website code or infrastructure vulnerabilities.
Keep your software and extensions up to date: Avoid using outdated software and web browser extensions, which will cause website performance to degrade. Keep up with the times and update them continuously.
Use strong passwords: Strong passwords should be long, unique, and difficult to guess. Passwords should contain uppercase and lowercase letters, numbers, and special characters.
Verify SSL certificates: Make sure your website has a valid and up-to-date SSL certificate to ensure that all data between the website and its users is encrypted.
Don't Ignore SEO
Optimizing your website for SEO is a very important step because it can improve your ranking in search engines. Optimizing your website for SEO makes it easier for search engines to crawl and index your website pages, so that it ranks higher in the search engine results page (SERP) for relevant search queries. This way, when users search for similar websites, your website will be presented first in front of users, making it easier for them to visit.
Set up structured data
Structured data is a hidden powerhouse of what makes a good website, enhancing website quality and user experience through improved search visibility. By including structured data on your website, search engines can easily identify the context of your content, which can drive more search traffic to your website. For example, when a website includes structured data for recipes, it can display rich snippets in the SERPs. These snippets can provide details such as the recipe's rating, cooking time, and number of servings. In addition, structured data can be used for other purposes, such as voice assistants or the Google Knowledge Graph, allowing users to learn more about your business.
Simple inquiry and checkout process
This step is mainly what e-commerce websites need to pay attention to. A frictionless checkout process is central to what makes a good website for a business, especially in e-commerce, where website design directly impacts conversion rates. Using a simple checkout process is the core. Users definitely want the number of steps and fields required in the checkout process to be as few as possible, which will be more convenient for them. And you'd better provide clear and concise instructions to help customers understand the operation of each step in the checkout process. In addition, if you have the money and time, it is best to use a secure server and SSL encryption to protect customers' personal and financial information.
Keep the content updated at a certain frequency
Excellent websites need to update their content from time to time, and users don't want to see the same content every time they click in. Therefore, if you can update the website regularly, you can maximize user experience and reduce potential security vulnerabilities. Regularly updating the website allows users to see new content every time they click in, and attracts them to revisit the website.
Provide complete contact information and after-sales service
Understanding what makes a good website begins with aligning every component to user needs and business goals. You can use good customer service to gain users' trust. For example, they can contact your team at any time when they have questions. It's best to base it on the advantages of your product or service and how it solves customers' problems. In addition, it's best to explain why you can provide better solutions than your competitors and highlight the unique features of your website. This can be a tailored customer service experience, a rich product selection, or other elements that make your website stand out. Finally, prioritize optimal website experience by regularly refining content, ensuring security updates, and analyzing user behavior patterns. This holistic approach builds trust, drives conversions, and positions your brand as an industry leader.
Write Great Copy
To make a good website, pay attention to the copy that bridges storytelling and action. Copy exists to connect with your target audience in a storytelling way and prompt them to take a specific action. This is a principle that many StoryBrand websites emphasize. Incorporating copy that reflects user intent will improve your chances of winning customer loyalty.
Here are some quick tips for writing effective website copy:
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Resonate with your audience: Write a copy that addresses the pain points and needs of your target audience.
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Be clear and concise: Avoid unnecessary jargon or complex language. Use simple and direct language to convey a clear message.
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Avoid spelling and grammatical errors: Always proofread and edit your copy to make sure it is error-free and easy to understand. Grammarly is one of the best grammar checkers to improve your writing style and clarity.
Capture high-quality potential customers
An excellent website can segment potential customers, help companies better understand the needs and interests of different groups, and adjust communication methods accordingly. So now you know the importance of an excellent website?
Wegic—Your website design assistant
What makes a good website? You can’t do without a good tool to assist you. Wegic is a potent website design tool. You can design websites of different types and styles. As long as you have interesting ideas and tell Wegic your ideas, it only takes 1 minute to help you generate the website you like. The generated effect is no less than that of an intermediate designer, and it is very interactive.
After you generate a website for the first time, the AI assistant Timmy inside will help you create and modify the website design, allowing you to create a website that best suits your needs. After completing the website design, you can use it directly or as a sample for your portfolio. It also supports free trials. After introducing the above 15 tips, you can use these methods to make your own website, saving money and time! Come and try it!
Click on the image to start creating your own website👇
https://wegic.ai/
Conclusion
So, what makes a good website? To conclude, there are many factors to consider when creating a great website, including design, navigation, SEO, and user experience. So, whether you are an experienced web developer or a novice making a website for the first time, these tips can help you create an efficient and engaging website for your audience. And we introduce you to an efficient website design tool - Wegic. It can help you design the website you want. Finally, remember that a great website should be easy to use, visually appealing, and provide valuable content to users. Start designing now!
FAQs
What factors make a good website?
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A clear purpose. Without a clear purpose, your website will flop. ...
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Quality content. Your website is only as good as its content. ...
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Outstanding UX and UI...
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Great performance. ...
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Multi-device optimization. ...
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High security.
What makes a good web design?
Several factors, such as consistency, colours, typography, imagery, simplicity, and functionality, contribute to good website design. When designing a website, many key factors will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action
What is the 7C framework?
A theoretical model for evaluating design elements of the web. The 7 elements include context , content , community , communication , customization , connection , and commerce . Capturing Online Collaboration in the Design Elements Model for Web 2.0 and Beyond.
What are the 8 design features?
The 8 principles of design are fundamental to creating visually appealing and effective designs. These principles are balance, contrast, emphasis, movement, pattern, proportion, repetition, and unity.
What are the features of a good website?
A good website should excel in both its form and function, with a clear purpose, visually appealing design and intuitive navigation. A good website performs well for a diverse audience (think page speed and loading, as well as accessibility) and includes advanced site security.
Written by
Kimmy
Published on
May 15, 2025
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