16 Best Shopify Website Examples of 2024: Inspiring Shopify Stores
16 best Shopify website examples of 2024 offer great inspiration for anyone aiming to start an excellent online store to win millions of global views.
Are you frequently purchasing goods on Shopify? Have you been exploring Shopify website examples? Are you contemplating becoming a Shopify store owner? Or perhaps you're looking to enhance your online presence on Shopify after starting your store elsewhere? If any of your answers are "Yes," then you're in the right place.
For those of you seeking top-notch Shopify website examples and feeling overwhelmed by the process of building your own Shopify site, this passage is a must-read. In just under 10 minutes, you can gain invaluable insights and inspiration to create an outstanding Shopify website that attracts millions of global views.
Read now and get inspired to create your dream Shopify website!
16 Best Shopify Website Examples of 2024: Inspiring Shopify Stores
If you're thinking of launching an online store, looking at top Shopify stores is one of the smartest moves you can make. Learning from the best can give you a serious advantage over your competition.
Here are 16 of the Best Shopify Website Examples for 2024 that are sure to inspire you. Each of these stores has been designed with world-class user experience, powerful branding, and smart functionality. By studying these stores, you’ll understand how to create a site that not only attracts millions of views but also converts visitors into loyal customers.
These examples showcase creative product displays, seamless navigation, innovative layouts, and strategic use of apps. Whether you're focused on fashion, electronics, beauty, or any other industry, you can take ideas from these Shopify giants to craft your unique, winning store.
Remember, success leaves clues—so why reinvent the wheel when you can get a head start by learning from these top performers? Don't wait! Dive in, explore, and start building a Shopify store that stands out from the crowd.
1.AllBirds
Times Journal once said, AllBirds is the most comfortable shoes in the world.
Allbirds, co-founded in 2014 by Tim Brown and Joey Zwillinger, is a retailer that sells footwear and apparel. The company is headquartered in San Francisco, California. "I'm trying to make a more potent version of Allbirds. I'm not trying to make a different brand," says Vernachio. "This is the show that Tim and Joey created. I just happen to be the director of the show right now."
Allbirds, a standout store on Shopify, is celebrated for its sleek designs and dedication to sustainability. Their packaging consists of 90% post-consumer recycled cardboard, and they emphasize eco-friendly practices across their product lines for men, women, and kids. Using natural fibers like wool and eucalyptus, they create environmentally conscious footwear and apparel.
We can find that the Allbirds online store is a UI/UX masterpiece, with every element designed to enhance the customer’s shopping experience.
2.Bremont
This British luxury watchmaker is a great Shopify example of an award-winning company producing beautifully engineered chronometers. Its annual production is approximately 8,000 to 10,000 pieces for an approximate annual revenue of £40 million. All of their watches are either COSC or ISOchronometer rated and built in the United Kingdom.
Bremont has long supported the armed forces through partnerships with organizations like Help for Heroes, The Royal British Legion, and as an official sponsor of the UK Team for the Invictus Games. This commitment led to the creation of the new HMAF watch collection, developed after securing a license to incorporate the signs, symbols, and Heraldic Badges from all three branches of Britain’s Armed Forces.
The Bremont online store focuses on images of high-resolution watches and their wide application in the military industry. This is an excellent strategy you can practice into your shopify website so as to grab your store visitor’s attention and encourage them to build trust in your goods.
3.Cocofloss
Cocofloss operates as a subscription-based business. It offers a variety of oral care products such as dental floss and toothbrushes. Founded by sisters Chrystle Cu, a dentist, and Cat Cu, an artist, the brand aims to make flossing more engaging, motivating, and enjoyable. Each box introduces fresh flavors, vibrant colors, and unique designs, ensuring that oral care remains both fun and visually appealing.
You can notice that the website is arranged with big hero images of products and their corresponding descriptions. It is one of the best shopify e-commerce website exmaples. Such a layout can attract potential customers to visit the product they are interested in.
4.Haus
Established in 2007, Haus offers contemporary furniture and lighting, sourcing products from leading European design brands, internationally renowned designers, as well as unique pieces from smaller producers and independent designers. The store carries a wide range of design classics and modern furniture from authentic brands like HAY, &tradition, Vitra, Menu, String, Carl Hansen & Son, De La Espada, Muuto, Ferm Living, Gubi, Fredericia, and Fritz Hansen.
As one of the Shopify stores with a minimalist design, Haus ensures a clear and intuitive shopping experience. Product prices are prominently displayed on the front page, making it easy for customers to view them at a glance. The website's navigation is straightforward, allowing users to easily explore items like the Pacha Lounge Chair and access detailed information on materials, dimensions, seat height, and fabric options. Overall, the site is very user-friendly.
5.Healthy Roots Dolls
Healthy Roots Dolls, founded by Yelitsa Jean-Charles, is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity.
65% of the world’s population has curly or wavy hair. In 2016, Dove conducted a study and found that only 4 out of 10 girls love their curls. Toys impact how we think, act, and perceive ourselves.
Healthy Roots Dolls have a medley of facial features, skin tones, and hair textures that can be styled in countless ways. Its dolls have multiple interests and aspirations which expose young girls to their own unlimited career potential. Its goal is to represent the voices of young girls in the toy industry with products that empower, educate and inspire self love.
Now available in Target stores across the US, Healthy Roots Dolls has expanded its reach significantly. Their Shopify store offers a blend of customer testimonials and educational resources, designed to help shoppers feel informed and confident in their purchases.
6.Hiut Denim Co.
"We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus." This statement greets every visitor to Hiut Denim's website, reflecting the brand's unwavering dedication to crafting jeans. As Paul Arden once said, "The more classic you can make something, the longer it will last," and Hiut Denim embodies that philosophy.
Based in Cardigan, Wales, the company was founded by husband and wife David and Clare Hieatt. Hiut Denim stands out for its commitment to preserving the jean-making skills that many locals still possess, bringing craftsmanship and manufacturing back to the town. Their jeans range from £150 for the least expensive pair to nearly £300 for their premium options.
The Shopify site emphasizes the exceptional quality of their handmade jeans, with clear details on craftsmanship, customer satisfaction, and product excellence prominently displayed.
7.Kulala
Research shows that light not only regulates the circadian system but also impacts mood, learning, and sleep quality. Children, in particular, are highly sensitive to light before bedtime, making it crucial to minimize exposure to bright light and electronic devices during their wind-down routine.
That’s where the Kulala Sleep Lamp comes in. Developed by sleep expert Dr. Sofia Axelrod, this innovative product is designed to naturally support the body’s circadian rhythms, promoting better sleep for kids and adults alike. The lamp, paired with a complementary app, helps create a calming, sleep-friendly environment—making it the ultimate solution for parents looking to improve their child’s sleep habits. Trusted by families, the Kulala Sleep Lamp offers an effortless way to foster healthier sleep patterns.
Kulala's Shopify website stands out as a brilliant example of effective e-commerce design. Its success is driven by the use of warm, inviting images as the hero element, creating a comforting atmosphere that resonates with parents looking to improve their child's sleep. In addition to its visually appealing design, the site features scientific research supporting the Kulala Sleep Lamp, adding credibility and reinforcing the product’s value. This blend of aesthetics and evidence-based content makes Kulala’s website not only engaging but also a powerful tool for building trust with customers.
8.Luxy
After struggling to find quality hair extensions, Alex Ikonn and his wife Mimi saw a chance to create something valuable. This led to the launch of Luxy Hair, a brand built not just on selling products but on solving a problem for women worldwide. Their approach embodies the idea of, "Stop thinking about yourself and your success. No one cares. Start thinking about others and how you can bring value into their lives." This mindset has been central to their success.
Founded in 2010, Luxy Hair stands as a prime example of an audience-driven business that thrives through community support rather than relying on SEO or paid advertising. Their YouTube channel, which also started in 2010, now boasts over 3.07 million subscribers, showcasing their dedication to offering real value and building relationships with their customers.
Today, Luxy Hair is a leading Shopify store, known for its high-quality clip-in hair extensions used by women around the world. Beyond products, the brand offers a wealth of resources like a hair blog, transformation videos, inspiring brand stories, and comprehensive product details, making it a go-to destination for anyone looking to elevate their hair game. If you're seeking top-tier hair extensions paired with expert advice, Luxy Hair is the brand to trust.
9.Millk
If you're aiming to elevate your Shopify store with top-tier product photography and exceptional clothing design, look no further than Millk, the epitome of excellence in baby clothing. Since its inception in 2016, Millk has been a shining star in the Shopify universe, renowned for its commitment to blending comfort, style, and practicality in every piece.
Millk's dedication to quality is evident in their meticulously designed clothing, which prioritizes everyday wear and play. Their practical silhouettes are crafted from soft, natural, and versatile fabrics, ensuring that every item is as comfortable as it is stylish. This thoughtful approach to design makes Millk the go-to brand for parents who refuse to compromise on quality for their little ones.
For anyone in the business of selling clothes on Shopify, Millk serves as an inspiring example to follow.
10.Pela
“Easily AirPods cases. They fit perfectly and feel great.” They say.
Pela Case is revolutionizing the way we think about phone protection by combining sustainability with style. As a carbon-neutral company and certified B Corp, Pela is committed to minimizing its environmental impact throughout the entire production process—offsetting carbon emissions, reducing water consumption, and cutting down on waste. With every purchase, a percentage is donated to Ocean Cleanup and Preservation Initiatives, making your choice even more impactful.
Most of Pela’s products are 100% compostable, and for the few that aren’t, the company offers a return program to ensure they are properly reused or recycled. Their cases are crafted from Flaxstic, a blend of flax shive and plant-based biopolymers, making them soft, flexible, durable, and protective.
Valued at £100 million, Pela is a shining example of how sustainability can be the foundation of a thriving business. Their eco-friendly phone and AirPods cases are available on an intuitive Shopify website, which emphasizes their eco-conscious production—30% fewer carbon emissions and 34% less water usage compared to traditional cases. With easy-to-use filters, customers can quickly find the perfect case for their device and style.
11.Range Beauty
The beauty industry has historically fallen short in offering products for diverse skin tones and conditions. Range Beauty, founded by Alicia Scott and Myisha Fantroy, is changing that narrative. Recognizing the lack of inclusive options in the clean beauty space, they created Range Beauty to ensure women of color are no longer overlooked.
With a mission to offer high-quality, inclusive makeup for all skin tones, including those with highly sensitive skin, Range Beauty stands by its powerful tagline: “Clean beauty for the forgotten shades.” This commitment is reflected in every product, designed to meet the needs of people who have traditionally been underserved by the beauty industry.
As one of the top Shopify lists, the brand proudly features a diverse range of models, reinforcing its dedication to inclusivity. If you're looking for makeup that not only celebrates your unique complexion but also prioritizes clean, skin-friendly ingredients, Range Beauty is the go-to brand.
12.Rothy’s
Founded in 2016, Rothy’s quickly became a favorite for its comfortable, stylish footwear crafted from repurposed plastic bottles. With an unwavering commitment to sustainability, the brand has already recycled over 179 million plastic water bottles, transforming waste into eco-friendly, biodegradable products.
While Rothy’s initially found success online, they recognized the importance of a physical retail presence to fuel their growth. With 23 stores already open and three more set to launch by the end of 2024, the brand is expanding rapidly, both in the U.S. and internationally.
Rothy’s uses eco-friendly materials and innovative 3D knitting technology to create stylish, sustainable footwear and accessories. Made with 85% post-consumer recycled materials, their products are also biodegradable. As a standout Shopify store, Rothy’s features bold hero images and curated collections on the homepage, showcasing high-quality visuals that entice visitors to explore the full product catalog—a smart approach in a visually-driven market.
13.Tattly
"Perhaps no company has done more to elevate temporary tattoos to wearable art than Tattly." —The New York Times
Launched in July 2011, Tattly offers an exciting array of temporary tattoos designed by top-notch illustrators and designers. With a range of styles perfect for kids and adults alike, Tattly makes it easy to show off your personality in a playful, unique way.
From whimsical designs to bold statements, each tattoo is crafted to be a piece of wearable art. And with prices ranging from just $5 to $15, you can afford to try out different looks and switch things up whenever you like. Since its start as a side project by designer Tina Roth-Eisenburg, Tattly has shipped over 2.6 million tattoos, making it a trusted name in temporary body art.
As a standout example of a top Shopify website, this brand excels with its clean and intuitive layout. The site features clear design categories, making it easy for customers to navigate. Products across all categories can be effortlessly sorted by popular tags, types, and colors, providing a seamless shopping experience that helps customers find exactly what they're looking for. If you're aiming for a professional and user-friendly Shopify store, this brand sets the perfect example to follow.
14.Taza Chocolate
Taza, founded in 2005 by Alex Whitmore and his wife Kathleen Fulton, was inspired by Alex’s experience with traditional stone-ground chocolate during a trip to Mexico. Determined to bring these ancient techniques back to Massachusetts, Alex set out to revolutionize U.S. chocolate making. Taza became the first U.S. chocolate maker to create a third-party certified Direct Trade Cacao Certification program, paying at least $500 above market price for commodity cacao—15-20% higher than FairTrade standards.
Known for its organic and unrefined chocolate, Taza’s signature grainy texture reflects hundreds of years of history in every bite. Each chocolate bar or disk averages around $5.99. As one of the top Shopify e-commerce website examples, Taza’s site features minimal text, focusing instead on striking product images with clearly labeled prices, creating a seamless shopping experience.
15.The Honey Pot
The Honey Pot, the world's first plant-based feminine care line, achieved over $121 million in gross sales in 2023, with adjusted earnings of approximately $29 million, marking a more than 50% increase in gross sales since 2020. In July 2024, The Honey Pot, an Atlanta-based and Black-founded brand, was acquired by Compass Diversified (CODI) for $380 million in an all-cash deal.
Despite the acquisition, there’s still much to learn from the brand's website design. Using Shopify, The Honey Pot offers products tailored to specific needs—whether for expecting or current moms, those on the go, or individuals seeking relief, healing, or rejuvenation. The site provides natural solutions for managing menstruation and soothing irritation, while keeping the user experience clear and functional.
16.The Outrage
If you're searching for a way to combine your passion for fashion with a commitment to social justice, look no further than The Outrage, a trailblazing female-founded activist apparel brand. Spearheaded by visionary founder Rebecca Lee Funk, The Outrage is more than just a clothing line—it's a movement dedicated to advocating for women's equality and broader progressive causes.
What truly distinguishes The Outrage is its powerful political t-shirt designs, each purchase of which directly supports progressive organizations. This unique approach ensures that every item you buy contributes to a larger mission of social change. Since its inception, The Outrage has proudly served as the official apparel partner for some of the most significant social movements of our time, cementing its role as a cornerstone of modern activism.
With a homepage that is constantly updated to highlight timely campaigns and causes, The Outrage is a dynamic and ever-evolving platform for activism and advocacy.
How to Build a Shopify Website
Building a Shopify website is a great way to launch your online presence, whether you're selling products or showcasing your brand. Here’s a restructured guide to help you get started:
Define Your Website’s Purpose
Before diving into the creation process, clarify the primary goal of your website. Are you building an e-commerce platform to sell products, or are you focusing on brand storytelling? Understanding your purpose will guide your decisions throughout the process.
Select a Website Builder
Shopify is a powerful platform for creating websites, particularly for e-commerce. It offers customizable themes that are mobile-responsive and comes with 24/7 support. However, other options like Wix, Squarespace, WordPress, or AI-powered builders like Wegic can also be effective, depending on your needs. Wegic, for example, allows you to build a website quickly through a conversation with an AI assistant.
Choose a Reliable Hosting Provider
Your website's speed and reliability depend heavily on your hosting. If you’re creating an online store, ensure that the host provides features such as unlimited bandwidth, fast servers, PCI compliance for secure transactions, and email forwarding. Shopify simplifies this step by including hosting in all of its plans.
Pick a Domain Name
Your domain name should be memorable and reflect your brand. Keep it short, easy to spell, and avoid special characters like hyphens. Aim for a .com extension if possible, and make sure the name isn't already in use or trademarked. Domain registration can be done directly through platforms like Shopify, Google Domains, or GoDaddy.
Plan Your Website Layout
Look for inspiration from top Shopify stores and create a clean, engaging layout. Shopify themes are fully customizable, letting you build a site that aligns with your brand’s vision. Focus on simplicity and include large images and curated product sections to enhance user experience.
Add Key Pages
An effective website includes essential pages such as a homepage, product pages, an About page, and policy pages like return and privacy policies. If you’re running an e-commerce store, include collection pages to showcase related products.
Set Up Payment Options
Shopify makes it easy to accept payments through its built-in Shopify Payments system, which supports major credit cards. You can also offer express checkout options such as PayPal, Google Pay, and installment payments with Afterpay, all without needing third-party tools.
Integrate Business Tools
Enhance your website by adding business tools that improve functionality and customer engagement. Shopify’s app store offers a wide range of integrations, including tools for managing inventory, running marketing campaigns, offering live chat support, and tracking site analytics.
Test and Launch Your Website
Before launching, thoroughly test your website to ensure everything works smoothly. Check all links, ensure content displays correctly, and verify that your product pages are optimized. Perform a user experience test to make sure the site is intuitive and ready for your visitors.
With these steps, you're set to create a fully functional Shopify website tailored to your business. If you’re looking for an alternative platform that simplifies this even more, consider trying Wegic for an AI-assisted approach to website building.
Conclusion
Whether you're an experienced entrepreneur or just beginning your journey, learning from the best Shopify websites can dramatically boost your online business. This comprehensive guide covers everything you need to know about building a successful Shopify store—from design and functionality to user experience and effective marketing strategies.
In 2024, top Shopify websites stand out with high-quality product photography, intuitive design, clear and concise text, and a smooth purchasing process. With these key elements in place, your store will be positioned to attract and convert more customers.
If you’re looking for more guides on building a business website, I’d recommend checking out these articles:
Written by
Kimmy
Published on
Sep 22, 2024
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