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Start a Free Blog in 2025: WordPress vs Medium vs Ghost

Discover how to create a blog website for free in 2025 with WordPress, Medium, or Ghost. Compare features, pros, and setup tips to launch your blog easily.

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Starting a blog today feels overwhelming, right? I understood it.
With so many platforms both time-consuming and costly, it seems impossible to find a free blogging site that satisfies your needs when you are wondering how to create a blog website for free and make money. You don’t have to spend a lot of money to make your voice heard around the world.
After investing a remarkable amount of time in examining these free blog websites, I’m here to guide you through these three giants that deliver on their promises. Whether you want to turn your passion into income or just want to express your ideas, this manual will teach you how to create a blog site for free using WordPress, Medium, or Ghost.
"Where can I create a blog for free"? Each platform has its advantages and may be particularly suitable for its specific needs. Let’s take a closer look at what sets people apart and help you choose the best trajectory for your blogging adventure.

How to Create a Blog Website for Free?

It is very easy to answer the question "how to create a blog website for free" now, thanks to the current platforms that have solved all the technical troubles. The process generally involves three simple steps: choosing a platform, creating an account, and then decorating the space to your liking.
First, before asking "where can I create a blog for free", you should ask yourself the goal of how to create a blog website for free. The solution mainly depends on what goal it wants to achieve, and whether it can be easily applied technically. Each platform provides different advantages:
  • WordPress provides powerful customisation options with a user-friendly interface
  • Medium offers built-in audience discovery and clean, distraction-free writing
  • Ghost delivers professional publishing tools with modern design aesthetics
On all platforms, the setup process is simple. They create an account, pick a subdomain (such as yourblog.wordpress.com), and start writing right away. Most free blog websites come with a hosting provider, a basic layout, and several basic features to get started.
For those who want to know "where can I create a blog for free" and make several pocket money, every platform has a way for them to make money. WordPress allows affiliate marketing and advertising, Medium has a Partner Program for people to make money, and Ghost is even more powerful, as even the free package can enable membership subscription functions.
The trick is to start simple and grow your user base before considering more cutting-edge features. Before learning how to create a blog website for free and make money, you have to work hard to create good content first, and then slowly find ways to make money after attracting more readers.

What is WordPress?

WordPress powers more than 40% of the world’s websites, making it the most used content management system on the planet. When you ask "how to create a blog website for free", WordPress started out as a blogging platform in 2003. It has now become a full-featured website-building tool for everyone, from personal bloggers to Fortune 500 companies.
It comes in two versions: a hosted version at WordPress.com and a self-hosted version at WordPress.org.

If you are a beginner looking for a free blogging website, WordPress is a good place to start. It takes care of all the technical stuff, such as servers, security, and updates, so you can focus on creating content.
WordPress’ free plan provides 3GB of storage, dozens of professional themes, and several basic customisation options. It will get a subdomain such as yourblog.wordpress.com, which is fine if you're just testing the waters. The block editor of this platform is very easy to use, and even novices who know nothing about it can easily start creating content.

What sets WordPress apart is its massive ecosystem. With thousands of themes and plugins, you can transform a basic blog into anything you can imagine. The learning process is simple, but the potential is huge, making it a great choice for serious bloggers to develop in the long term.

Key Features of WordPress

WordPress has an impressive array of features that make it the first choice for anyone who wants to start a blog for free. This platform is simple and easy to use, and the tools it provides can grow with your needs.

Content Management Excellence

The WordPress block editor has completely changed the way we write. You can easily add:
  • Text blocks with rich formatting options
  • Image galleries with automatic optimisation
  • Video embeds from YouTube, Vimeo, and other platforms
  • Quote blocks for highlighting critical content
  • Tables, buttons, and custom HTML elements

Theme Customisation Options

WordPress has tons of free themes covering every niche imaginable. Each theme includes:
  • Mobile-responsive design that looks great on all devices
  • Colour and font customisation options
  • Widget areas for adding functionality
  • Header and footer customisation tools
  • Live preview capabilities for testing changes

SEO and Marketing Tools

Built-in SEO features help your content rank higher in search results:
  • Automatic sitemap generation
  • SEO-friendly URL structures
  • Meta description and title optimization
  • Social media integration
  • Analytics integration with Google Analytics

Community and Support

WordPress boasts the largest community of any blogging platform:
  • Widespread documentation and tutorials
  • Active forums with millions of users
  • Regular security updates and enhancements
  • Third-party plugin ecosystem for extended functionality

It is perfect for those who want to learn how to build a blog and make money for free. From the beginning, it supports various monetisation methods from day one.

What is Medium?

Medium launched in 2012 with an innovative idea: create a platform where good writing mattered more than follower numbers or SEO strategies. Medium, a company founded by Twitter co-founder Ev Williams, has become the go-to place for in-depth articles on a variety of topics. It has everything.
Medium is different from traditional blogging platforms. It is a social publishing platform where readers can see your content by using the platform's discovery algorithms. When you publish on Medium, you’re not just answering the question "how to create a blog website for free". You’re joining a very active community of millions of readers who are actively looking for quality content.

Medium’s approach feels fresh and straightforward. That is to say, you don’t have to choose a theme, set up plug-ins, or worry about technical maintenance. This platform handles all the administrative tasks, enabling authors to focus on writing and engaging with readers. Your profile is similar to your homepage, showcasing all your published work cleanly and professionally.

Core Features of Medium


Medium comes with a built-in audience, which is the most attractive part of Medium. New authors can attract readers immediately without having to spend months building traffic from scratch, no more asking "how to create a blog website for free". The recommendation algorithm of a certain company will push high-quality content to readers who may be interested, and will give each author a fair chance to be displayed, regardless of how many fans the author currently has.

Writing and Publishing Tools

Medium's editor is beautifully minimal yet powerful:
  • Distraction-free writing environment with elegant typography
  • Inline formatting options that appear as you need them
  • Easy image insertion with automatic resizing and optimisation
  • Embedded content assists for tweets, videos, and other media
  • Draft scheduling and publication timing controls

Audience Engagement Features

Medium excels at connecting writers with readers via:
  • Built-in comment system with threaded discussions
  • Highlight and respond functionality for detailed feedback
  • Clap system for showing appreciation (similar to such as)
  • Follow the system to build subscriber relationships
  • Email notifications for new followers and responses

Discovery and Distribution

The platform's algorithm helps quality content find its audience:
  • Topic-based feeds that surface relevant content
  • Personalised recommendations for each reader
  • Trending articles section for viral content
  • Publication system for collaborative writing
  • Cross-promotion via the Medium network

Monetization Opportunities

Stop asking how to create a blog website for free. Medium offers multiple ways to earn money:
  • Partner Program with payment based on member's reading time
  • Friend of Medium referral program
  • Direct fan funding through Medium membership
  • External monetisation via newsletters and courses
Those features make Medium particularly suitable for authors who want to set up a blog site for free and make money by using high-quality content rather than complicated advertising routines.

What is Ghost?

Ghost emerged in 2013 as a competitor to WordPress. It was originally intended for publishers who valued simplicity and speed. Created by former WordPress contributor John O'Nolan, Ghost focuses exclusively on blogging and content publishing, stripping away unnecessary complexity. This platform claims to be "just a blogging platform," which replies to your question "how to create a blog website for free", but this straightforward style is precisely its advantage. Ghost makes pages load super fast, has beautiful typography, and comes with professional publishing tools, but unlike other platforms, it doesn’t come with those annoying extra features. Each property helps creators disseminate and share their material more efficiently.

Ghost offers both hosted (Ghost Pro) and self-hosted options; the former provides a fully managed service, while the latter is a do-it-yourself solution similar to WordPress. Ghost’s free plan is more limited than its competitors, but it’s aimed squarely at publishers who want to get serious about their content strategy. This platform is especially suitable for creators who want to create a free weblog website that looks and feels professional from the start.

Key Functions of Ghost

Ghost has its own unique take on modern content management. Ghost uses today’s popular web technologies, so it loads faster than older platforms, and it feels smoother when writing. This platform integrates SEO optimisation, membership management, and newsletters. Other platforms require installing plug-ins to use these functions.

Ghost's settings fully indicate its two core goals: publishing professional content and accumulating loyal readers. If creators are considering a place where they know how to create a blog website for free, Ghost offers great features even in its basic plan.

Modern Publishing Interface

Ghost's editor combines simplicity with powerful features:
  • Card-based content blocks for rich media integration
  • Real-time collaborative editing for team workflows
  • Advanced formatting options, including markdown support
  • Built-in image optimisation and CDN delivery
  • Scheduled publishing with timezone support

Membership and Subscription Management

Ghost includes native membership features:
  • Free and paid subscription tiers
  • Stripe integration for payment processing
  • Member-only content and paywall functionality
  • Email newsletter integration with subscriber management
  • Analytics dashboard showing subscriber growth and engagement

Performance and SEO Optimisation

Ghost prioritises speed and search engine visibility:
  • Automatic AMP (Accelerated Mobile Pages) generation
  • Built-in SEO optimisation with meta tag management
  • Social media card generation for superior sharing
  • Fast loading times with optimised code architecture
  • Mobile-first responsive design across all themes

Content Distribution Tools

The platform includes modern distribution features:
  • RSS feed generation for syndication
  • Social media integration for automatic sharing
  • Email newsletter functionality with customizable templates
  • API access for headless content management
  • Multi-author support for collaborative publishing
These functions make Ghost ideal for serious creators learning how to create a blog website for free and make money through subscriptions, memberships, and premium content offerings.

Head-to-Head Comparison Between WordPress, Medium and Ghost

Which one to choose among these platforms depends mainly on one's specific needs, how easy it is to get started, and what expectations one has for the future. Each platform has its own strengths and advantages in different fields, so the final choice of which platform depends entirely on the direction of how to create a blog website for free.

Ease of Use and Setup

  • WordPress allows users to learn step by step. The initial setup takes about 10 minutes, and most people find the block editor pretty straightforward to use. Even so, the customisation options may be a bit daunting for newbies who want to switch everything right away.
  • Medium wins because it is completely simple. You can start creating immediately after registration without any technical knowledge. The compromise is limited personalisation. What Medium gives you is really quite elegant.
  • Ghost sits in the middle, with an interface a little more complex than Medium, but simpler than WordPress and looks very clean. It may be difficult to learn at first, but the advantage is that you will be able to use less effort and make things that look more perfect.

Customization and Design Control

  • WordPress provides a variety of personalised settings thanks to countless themes and plug-ins. Almost any conceivable design can be created, but this flexibility often makes novices hesitate when choosing an option to solve their question of how to create a blog website for free.
  • Medium allows for customisation via a wide variety of themes and plugins. You can design almost anything you can think of, but this flexibility may make newbies hesitate when making decisions.
  • Ghost achieves harmony with beautiful, professionally crafted themes that only require a little personalisation. The options you receive may be fewer than WordPress, but it has more freedom than Medium, and each theme is specially optimised to ensure it runs very fast.

Audience Building and Discovery

  • WordPress relies on search engine optimisation, social media, and personal network expansion to help you build your user base bit by bit. This method is more time-consuming, but it gives you comprehensive control over your readership.
  • Medium uses its intelligent recommendation system to enable millions of active users to immediately see content that interests them. New authors can quickly attract fans, but they rely on Medium’s algorithms and rules.
  • Ghost emphasises email lists and memberships to help them reach subscribers directly. It's for creators who want to engage more closely with their fans.

Monetization Potential

  • WordPress is a great money-maker that can do everything from affiliate marketing, product recommendations, selling digital products, online courses, and advertising. Even when you are asking "how to create a blog website for free", its revenue can always go up; there is no upper limit at all.
  • Medium offers the Partner Program and external linking to products or services. Though it has several limitations compared to WordPress, it is easier to use and can bring a stable income to stable authors.
  • Ghost does well with subscription revenue and also integrates membership management and payment processing capabilities. It is tailor-made for creators who want to make stable money by using high-quality content.

Head-To-Head Comparison


WordPressMediumGhost
Free Plan Storage3GBUnlimited500MB
Custom DomainPaid upgradeNot availablePaid upgrade
Theme Selection200+ free themesFixed design10+ free themes
Plugin SupportLimited on free planNot applicableNot applicable
Built-in SEOBasic tools includedPlatform handles SEOAdvanced SEO features
MonetizationAds, affiliatesPartner ProgramMemberships, subscriptions
AnalyticsBasic statsBuilt-in analyticsAdvanced analytics
Email MarketingThird-party integrationLimitedBuilt-in newsletters
Multi-author SupportYesYesYes
Mobile AppFull-featured appExcellent mobile appBasic mobile access

Performance and Speed

  • WordPress runs depend largely on the theme chosen and the plugins used. The free version only has basic optimisation features, but if you want to use those cutting-edge performance features, you have to buy the premium paid version.
  • Medium delivers excellent performance across all articles with optimised image loading and fast servers. A unified experience ensures your content is always available to your audience quickly.
  • Ghost prioritises speed with modern architecture and automatic optimisation. Even with the free plan, you can get things just as quickly as with premium hosting services.

Content Ownership and Control

  • WordPress gives you complete control over your content and data. They can always switch all their content to other platforms or hosting providers.
  • Medium maintains ownership of the platform while you retain rights to your content. If you quit Medium, you will abandon the fan base you have built and all the interaction history.
  • Ghost grants comprehensive ownership of material things by simply transferring the right to choose. Have full control over your subscriber lists and migrate them to self-hosted Ghost or other platforms.

Learning Resources and Community

  • WordPress has the largest user community, its documentation is particularly comprehensive, and there are also a lot of tutorials and discussions. Finding help for any question is rarely difficult.
  • Medium has created a small but fine community whose members are passionate about creating high-quality content. This platform has great writing manuals and resources for creators.
  • Ghost has a growing user community, its documentation is very comprehensive, and it can offer users timely help and assistance. While not as big as WordPress, the community is well-informed and supportive.

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You only need to focus on content creation and idea generation. The experience of creating a website is completely different from before. Your ideas can become real, just such as chatting in daily life. This is because of the powerful GPT-4o technology and professional assistant tools. In this way, the whole process of having an idea of publishing a fun website is smooth and efficient. Start building from now on!

Written by

Kimmy

Published on

Jul 31, 2025

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