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Trending TikTok Hashtags: How to Pick the Right Ones for You
Discover how to find the best tags and choose the right hashtags for TikTok development. Plus, you can learn to use Wegic to build a site for more promotion.
TikTok is huge. Millions of people scroll through videos every single day. If you create content, you want people to see it, right? That's where TikTok Hashtags come in. They are like signposts that help people find your videos. But just using any hashtag won't work. You need to know how to pick the right ones. Getting hashtags wrong can mean your great video gets lost. Getting them right can help you grow fast. This guide will show you how to find trending tags. We'll help you choose the best ones for your goals. Let's make your TikTok journey successful.
Why Are TikTok Hashtags So Important Anyway?
Think about how you find videos on TikTok. You might scroll the For You Page (FYP). Or maybe you search for something specific. TikTok Hashtags play a big role in both. When you add a hashtag, you tell TikTok what your video is about. The algorithm uses this information.It helps show your video to people interested in that topic. This boosts your chances of getting seen.
Good hashtags increase discoverability. People searching for #easyrecipes might find your cooking video. Using relevant tags helps connect you with the right audience. These are people more likely to watch, like, and follow. Hashtags also let you join bigger conversations or trends. Participating in a trending challenge using its official hashtag exposes your content. It puts you in front of a much larger group. Using hashtags effectively on TikTok is key to growth. It builds community and gets your content noticed.
Understanding Different Types of TikTok Hashtags
Not all TikTok Hashtags are the same. Knowing the different types helps you build a better strategy. You can mix them to reach more people. Let's look at the main kinds you'll see:
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Broad/Trending Hashtags: These are super popular tags. Think #fyp, #viral, or #tiktokchallenge. Millions use them. They offer massive potential reach. But, the competition is extremely high. Your video can easily get buried quickly. Use these sparingly, maybe one per post.
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Niche Hashtags: These are more specific to your topic or industry. Examples might be #veganmealprep, #indiegamedev, or #booktok. Fewer people search for these. However, the audience is highly targeted and interested. These tags help you connect with a dedicated community. They often lead to better engagement rates. Finding the right hashtags in your niche is vital.
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Branded Hashtags: Companies or creators make these for campaigns or challenges. Think #MyBrandChallenge or #JoesCoffeeTips. They help collect user-generated content. They also build brand awareness. You can create your own unique tag. Encourage your followers to use it.
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Location Hashtags: If your content is relevant to a specific place, use these. Examples are #LosAngelesFood or #LondonVintage. These help attract a local audience. They are great for local businesses or event promotion.
Understanding these types lets you create a balanced mix. This strategy helps maximize reach while targeting interested viewers.
How to Find Trending and Relevant TikTok Hashtags
Finding the Right Hashtags takes a bit of research. You want tags that are popular but also fit your video. Just guessing isn't the best approach. Here are several ways to find good TikTok Hashtags:
1.Use TikTok's Own Tools
TikTok itself is a great resource. Start right inside the app.
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For You Page (FYP): Pay attention to videos similar to yours. What hashtags are they using? Especially looking at videos getting lots of views. This shows you what's currently working for others.
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Discover Tab: Tap the magnifying glass icon. TikTok shows trending sounds, effects, and hashtags here. This is a goldmine for current trends. Scroll through and see what fits your content.
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Search Bar: Start typing a keyword related to your video. TikTok will suggest related searches and popular hashtags. Note the view counts next to hashtags. This gives insight into TikTok Hashtags' ranking and popularity.
2.Look at Your Competitors and Niche Leaders
See what successful creators in your niche are doing. Analyze their popular videos. What Hashtags do they use consistently? Don't just copy blindly. Think about why those tags might be working for them. Are they broad, niche, or branded? This analysis helps us understand the landscape. It can spark ideas for your own strategy. This relates directly to effective TikTok development on the platform.
3.Use Third-Party Tools (Conceptually)
There are external websites and apps designed to help find hashtags. Some analyze trends or suggest related tags based on a keyword. While specific tools change, the concept is useful. They can sometimes offer data that TikTok doesn't show easily. Research current, reputable tools if you need more advanced insights. Be cautious, though; rely mostly on TikTok's own environment.
4.Think Like Your Audience
What would someone search for to find your video? Put yourself in their shoes. Brainstorm keywords related to your video's topic, style, or message. Turn these keywords into potential hashtags. This user-focused thinking helps find relevant, searchable terms. Choosing the right hashtags often means thinking about search intent.
Finding good TikTok Hashtags is an ongoing process. Trends change fast. Keep exploring and experimenting.
5.The Magic Mix: Broad, Niche, and Maybe Branded
Most experts suggest using a combination of hashtag types. Don't rely only on massive, broad tags like #viral. Your video will likely drown in the noise. Also, don't use only tiny niche tags if you want a wider reach. A good mix might look like this:
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1-2 Broad/Popular Hashtags (related to the general theme, if relevant)
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2-3 Niche Hashtags (very specific to your video's topic and audience)
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1 Branded Hashtag (if you have one for your channel or a specific series)
This mix balances potential reach with targeted visibility. Experiment to find what works best for you. Understanding TikTok Hashtags ranking helps here – balance high-volume tags with lower-competition niche ones.
6.Relevance Rules Everything
This is the most important rule. Your Hashtags must be relevant to your video content. Don't use #cutedogs on a video about car repair just because it's popular. This confuses the algorithm. It also annoys users who click the tag expecting something else. Irrelevant tagging can hurt your video's performance. TikTok might even penalize your reach. Choose tags that accurately describe what viewers will see.
7.Consider Volume and Competition
Look at the view counts next to hashtags in TikTok search. A tag with billions of views is highly competitive. A tag with thousands might be easier to rank for. Finding the sweet spot is key. Look for niche tags with decent activity (maybe tens of thousands to a few million views). These offer a chance to be seen by an engaged audience. Balancing high-traffic and lower-traffic right hashtags is crucial for TikTok development.
8.How Many Hashtags Should You Use?
There's no single perfect number. TikTok captions are limited (currently 2200 characters, but this can change). You don'twant your caption to look like spam. Most recommendations suggest using between 3 to 7 hashtags per video. This provides enough signals for the algorithm without cluttering. Quality and relevance matter more than quantity. Focus on picking the best few TikTok Hashtags rather than stuffing too many. Choosing the right tags takes practice. Keep testing and refining your approach.
9.Dive into TikTok Analytics
If you have a Creator or Business account, you get access to analytics. This is crucial information.
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Video Analytics: For each video, check the traffic sources. TikTok shows how many views came from the For You Page, your profile, followers, and, most importantly, from hashtags. If hashtags are driving views, you know they're contributing. See which videos performed best and note the hashtags used.
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Content Tab: Look at your trending videos over the last 7 or 28 days. Cross-reference these top videos with the hashtags you use. Are there patterns? Do certain types of tags consistently appear on your successful content?
10.A/B Testing (Informal)
You can test different hashtag strategies. Post similar videos but use slightly different sets of TikTok Hashtags. For example:
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Video A: 1 broad, three niche tags.
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Video B: 5 niche tags. See which video performs better over a few days. Look at views, likes, comments, and shares. This isn't a perfect science in TikTok. But it can give you clues about which strategies connect better. Finding the Right Hashtags often involves experimentation.
11.Monitoring TikTok Hashtags Ranking and Trends
Hashtag popularity changes constantly. What worked last month might be dead now. Keep an eye on the Discover page. Notice if tags you often use are still trending. Are new relevant challenges popping up? Staying aware of the current TikTok Hashtags ranking helps you stay relevant. Don't stick to the same set of tags forever. Adapt as the platform evolves. Use the data to refine your choices. This leads to better results and smarter TikTok development.
Common Mistakes to Avoid with TikTok Hashtags
Using Hashtags seems simple, but common errors can harm your reach. Knowing these pitfalls helps you avoid them. Let's look at frequent mistakes creators make:
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Using Irrelevant Hashtags: We mentioned this before, but it's worth repeating. Adding trending but unrelated tags (#fyp, #viral) to every video or using tags that don't match the content is bad practice. It hurts your credibility and performance. Stick to relevance.
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Using Only Huge, Generic Hashtags: Relying solely on tags with billions of views makes it incredibly hard to stand out. Your video gets lost instantly. You need those specific niche tags to find your target audience.
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Using Too Many Hashtags: Stuffing your caption with dozens of tags looks spammy. It can also dilute the focus of the algorithm. Aim for that sweet spot of 3-7 relevant tags. Quality over quantity.
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Using Banned or Shadowbanned Hashtags: Some hashtags might be blocked or restricted by TikTok due to inappropriate content associated with them. Using these can severely limit your video's visibility (a "shadowban"). Research potentially sensitive tags before using them. Look for updated lists of banned tags online occasionally.
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Not Using Any Hashtags: Some creators skip hashtags entirely. This is a missed opportunity. Hashtags are a primary way TikTok categorizes content, and users discover it. Always use at least a few relevant ones.
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Never Updating Your Strategy: TikTok trends move fast. Using the same exact set of TikTok Hashtags on every single video for months is inefficient. Keep researching, analyzing, and adapting your choice of Right Hashtags.
Avoiding these common errors will significantly improve your chances. Smart use of TikTok Hashtags is essential.
The Future of TikTok Hashtags and TikTok Development
TikTok is always changing. Its algorithm gets smarter. New features appear. How might TikTok Hashtags evolve? And what does this mean for your TikTok development strategy?
While we can't predict perfectly, some trends seem likely. TikTok is improving its search capabilities. This might make thewords in your captions and even spoken in your video more important for discovery, alongside hashtags. SEO (Search Engine Optimization) principles are becoming more relevant on TikTok.
This means choosing the right hashtags that also function as good keywords could become even more vital. Think about terms people genuinely search for. The way TikTok Hashtags ranking works might become more sophisticated. It could rely more on engagement signals within a tag, not just volume.
TikTok development also includes potential new features. Maybe we'll see better analytics around specific hashtag performance within the app. Or new ways to discover niche communities through tags. Staying adaptable is key. Pay attention to TikTok news and updates from creator resources. Continue to experiment and learn. The core principle will likely remain: use relevant tags to help the right audience find your great content. Your understanding and use of TikTok Hashtags need to grow with the platform.
Starting with Wegic: Build Your Own Site
You can use Wegic to easily build a great-looking website for your social media presence.
It's designed to be user-friendly, even if you're not tech-savvy. A personal website lets you showcase your best TikToks, share more about yourself, maybe link to products or other platforms, and capture email addresses. It helps you attract more dedicated followers and promote your personal brand effectively.
Quick reads, smart sites ⬇️
Wegic provides a chat-by-chat website design process; it's quick and user-friendly for everybody. The unique part about Wegic is you don't only use it as your website development tool, but you actually have a whole website development team. Wegic, powered by AI technology, offers you a web designer, web developer, and web manager. All in one. You can build your site as quickly as possible within 60 seconds.
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Web Design with Wegic: This is all about how your site looks and feels. Wegic likely provides various templates to start with. AI assistant Kimmy will help you all the way. These give you a professional-looking base design quickly, often tailored for creators or portfolios. You can then customize this design. Expect easy options to change colors, fonts, and images to match your personal brand from TikTok. The layout tools probably let you arrange content using pre-built sections or blocks, making it simple to create visually appealing pages that showcase your videos or photos without needing deep design knowledge.
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Web Development using Wegic: For a creator using a platform like Wegic, "development" isn't about traditional coding. It's about easily building the site and adding featuresusing the tools provided. Your AI assistant, Timmy, will do the job for you. Wegic likely offers a drag-and-drop interface. This lets you add elements like text boxes, image galleries, video embeds (perfect for TikToks!), or contact forms just by selecting and placing them. You don't need to write code because Wegic handles the technical stuff behind the scenes. This includes making sure your site is responsive, meaning it automatically adjusts to look good on phones, tablets, and computers.
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Web Management through Wegic: Once your site is live, you need to manage it. Wegic probably simplifies this with AI assistant Turi. Updating content should be straightforward. Platforms like this usually include web hosting, so you don't need to find a separate hosting company. They also typically handle security updates and background maintenance. Some might offer basic analytics so you can see how many people visit your site. Essentially, Wegic aims to handle the ongoing technical upkeep, letting you focus on adding fresh content and managing your online presence without headaches.
Consider building your own space with Wegic to level up your creator journey ✨
Conclusion: Tag Smart, Grow Faster
Using TikTok Hashtags effectively is more than just a small detail. It's a core part of discovering and growing on the platform. It’s about telling the algorithm and users what your content offers. Remember the key takeaways: understand the different types of tags, research consistently using TikTok's tools, choose a relevant mix of broad and niche hashtags, and analyze your results to refine your strategy. Avoid common mistakes like irrelevance or hashtag stuffing.
Finding the right hashtags takes effort, but the payoff is worth it. Better visibility, more engagement, and reaching the audience that loves what you do. Keep experimenting, stay current, and watch your TikTok development take off. Growing on TikTok is awesome, but what if you want to build a bigger online home for your content and community? Having your own website gives you more control and a central place to connect with followers beyond the app. You can also try to build your site with Wegic. Remembering action is more than anything. Start today and grow faster.
Written by
Kimmy
Published on
Apr 14, 2025
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