In most cases, things are not as simple as they seem for designers. Firstly, if you strive to delve deeper into the psyche and thoughts of your website users in order to create content that resonates with their needs and satisfies the requirements of the site, only for meticulously designed web pages to fail to elicit satisfaction from the masses, necessitating constant manual editing, then you must confront this challenge.

But good news – AI has arrived.

AI is a valuable tool that can be used to supplement the skills and expertise of web designers, allowing them to gain additional benefits.

This blog post will provide a detailed introduction to AI from the perspective of website design. It will discuss the application of AI tools in website design, the advantages and disadvantages of AI, and the factors to consider when choosing the right AI tools for website creation. Let's dive in!

What is AI？

AI is the capacity generated by machines through mimicry of the human brain's method of processing information. It employs algorithms and rules to analyze vast datasets, continually learning and advancing, thereby enabling them to discern patterns and relationships that may otherwise go unnoticed.

AI isn't just one technology, it's a combination of different techniques and methods that work together to improve machine intelligence. When it comes to web design, creating websites that engage users is crucial. AI has become a game-changer, revolutionizing the way we create and improve our digital spaces. It helps us streamline design processes and enhance user experiences.

The Five Branches of AI

01 Machine Learning

From a technical standpoint, machine learning (ML) can be considered a subset of AI. Specifically, machine learning pertains to the capacity of machines to autonomously learn from both data and algorithms. Learning is a fundamental component of AI, as it empowers AI systems to improve their performance through data-driven insights, without the need for explicit programming by human operators.

02 Deep Learning

Deep learning is all about using artificial neural networks (ANNs) that are inspired by the way our brain works. By using these neural networks, deep learning can extract abstract features from data, which makes it perform better than machine learning and gives it more representational power.

03 Natural Language Processing

Natural Language Processing is a fancy way of saying that computers can understand what we say and write. NLP is actually used all the time in things like digital assistants, chatbots, virtual assistants, and even spam filters.

04 Computer Vision

Computer vision, as the name implies, is concerned with the analysis and comprehension of visual material, such as pictures and videos. This component allows AI algorithms to properly and reliably identify items that machines "see" and respond to.

05 Robotics

Robotics is sometimes seen as a discipline of artificial intelligence dedicated to the design, development, and operation of robotic machines rather than a component.  Robots are frequently utilized to automate not just very difficult and dangerous operations, but also routine and high-precision ones.

How AI Is Used in Web Design?

AI for website design can be used in the following ways:

• Unleash design ideas: AI can help designers overcome creative barriers, such as ChatGDP, which is a conversational artificial tool that accepts text as input and generates output based on it. You can ask ChatGPT questions such as I want to create a sales website and propose ideas and it will generate a list of available ideas. You can also ask follow-up questions to obtain answers that are more relevant to your question. If you don't like the ideas generated by the tool for you, please say: Give me five more ideas and the tool will generate them for you.

Photo by Unsplash

• Automatical generation: Designed to be automatically generated, AI tools can analyze design patterns, trends, and user preferences to provide suggestions and recommendations for designers. They can offer advice on color schemes, typography, layout, and other design elements, helping designers make more informed decisions and continuously optimize the effectiveness of their designs. AI algorithms can automatically generate website layouts based on predefined parameters or user input information and text requirements. They can quickly optimize design elements, responsiveness, and overall aesthetics, saving designers time and effort.
• Graphic editing: Image is an important part of website design. Designers constantly search for suitable images when creating websites. Now, AI-driven tools can edit and enhance images and graphics. They can automatically remove backgrounds, generate visual effects, and adjust image sizes according to specific design requirements. Custom visual effects are available for web designers to choose from various image styles to optimize results.
• Customized design: AI helps to generate dynamic layouts, information, and website visual effects depending on individual user choices, resulting in a more tailored and appealing user experience. AI solutions may maintain uniformity in design components across several pages, improving the overall appearance and feel of the website. AI in web design may also aid in increasing website accessibility by incorporating text-to-speech and automated picture ALT text tools to enable people with impairments to navigate your site more easily.

Benefits of Using AI to Create Websites

Cost-saving

The traditional approach to web design may be to seek the help of an expert, such as hiring a freelance web designer at a high salary to work for you, but their designs are one-off in nature and will inevitably increase in cost when it comes to the maintenance and management of the site at a later stage. Finding another agency to design a professional website is not to mention costly. Therefore AI can also be a more cost-effective solution compared to traditional web design methods. On the other hand, AI website builders usually charge a modest monthly or annual subscription fee. This makes them a more affordable option for small design businesses.

For example, Wegic, an emerging AI web builder, has created an affordable and practical web builder that meets the basic requirements of web design, so if you're a web designer you can use it to build a web prototype to help you with your design work. If you are a small business owner the same will help you set up a web page to take over the digital high ground of the internet in today's competitive world.

Faster and Easier to Use

One of the most obvious benefits of using AI to create a website is the speed.  Traditional website building takes weeks or even months to ensure every detail is correct.  However, with AI, you can get a functional and visually appealing website up and running in less time.  This is because AI website builders use intelligent algorithms to perform daily tasks as fast as lightning.  Because AI can automatically select color schemes, fonts, and layout designs based on industry and preferences, saving you hours of choice and adjustment time, so that the time saved can be used for other important aspects of your business website business, such as customer service.

In addition, the AI website builder has an intuitive, user-friendly interface that can be easily dragged and dropped to help guide you through the website-building process.  These website builders often contain features like drag-and-drop designs and pre-made templates, making it easier for anyone to build a professional-looking website.

Elimination of Technological Barriers

Although the website design only designs the client at the front end of the website and faces users, it still needs a certain back-end technical background, which can better design and coordinate with back-end services, so as to design comfortable and wonderful website pages.

With the help of AI, creating a website no longer requires technical expertise. Traditional website design necessitates familiarity with HTML, CSS, JavaScript, and other related fields. For those without a background in these areas, the learning curve can be steep. However, artificial intelligence eliminates this barrier. AI-powered website builders handle the majority of the work for you. This means that you do not need to know any code to create stunning websites. These platforms utilize advanced algorithms to translate your design preferences into code, streamlining the website creation process and making it more efficient.

Photo by Wegic AI

Disadvantages of AI Technologies in Web Design

Quality inspection

Although AI processing is highly precise, it is not infallible and can still make errors. Even with the use of AI tools, it is important for users to manually review AI outputs to identify any design flaws or inconsistencies. This is where your workflow becomes critical. Every use of AI should include a quality assurance phase. Over-reliance on AI technologies can also lead to designs that lack personal flair and emotional appeal. Therefore, it is essential to strike a balance between automation and human creativity, which requires the harmonious use of both AI tools and human expertise.

Lack of flexibility

The fact that AI web design methods may result in designs that seem conventional is another disadvantage. While AI may occasionally suggest ideas that you hadn't considered, its creativity is indeed limited. AI tools may not provide designers with the same range of options as human developers, which means that even the smallest details in web design may require manual adjustments. While AI can be helpful in design, it lacks the creativity and artistic intuition of human designers. It may also encounter innovative or unique ideas that require manual assistance.

Can You Create Websites Using AI?

The answer is "Yes, you can! " But how to choose before using these companies, please consider the following factors:

• Are the builders flexible?
• Can you further customize options to meet the specific needs and brand requirements of the project?
• Does the platform work by leveraging powerful analytics capabilities?
• Can you see website performance, user engagement, and conversion rates?
• How well does AI-generated web design integrate with other tools and platforms, such as social media platforms?

By focusing on various aspects of the web design process, organizations can determine which AI website builder to use to achieve the best results.

We need to keep trying out different AI tools available in the market and evaluate them carefully, so that we can make the most of their potential and create a website that is both impressive and easy to use.

Top application of AI: how you can use AI today

The road ahead for artificial intelligence remains long and uncertain, but AI is already reshaping the way work is done. Thanks to the processing speed and predictive capabilities of AI, repetitive, time-consuming, and impractical tasks that were previously implemented on a large scale are now within reach.

Wegic has redefined the creation of websites and digital experiences by integrating artificial intelligence with its decades of web design expertise. Wegic's AI-powered tools enable the construction of entire websites from scratch, in addition to streamlining tedious tasks like writing website copy or designing images.

Wegic is here to solve these issues brought by traditional industrial division of labor, making it as easy as having a professional designer and developer friend by your side to achieve high-quality web page construction.