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How TikTok Creators Can Make Money in 2025: Top Strategies
Want to make money on TikTok but don't know how? You can check out this guide to decoding the top strategies of how TikTok influencers make money on TikTok!
TikTok is redefining the boundaries of the "creator economy" and ushering in a new era of content monetization in 2025. This platform, which was born less than a decade ago, has become more than just a distribution centre for dance and funny videos. It is also a weathervane of cultural, political, and fashion trends. According to Shopify, in 2025, with the continuous evolution of platform functions and the active participation of 113 million users in the United States. TikTok is the preferred platform for TikTok creators to turn their creativity into cash.
Whether you are a novice or an experienced online influencer, whether you have thousands of fans or are just starting out. As long as you have a mobile phone and an idea, you can start making money on TikTok. TikTok influencers earn income ranging from extra income to six figures through brand cooperation, creator funds, affiliate marketing, selling peripherals, and even providing subscription services.
In this article, we will explore the most effective ways to make money on TikTok to help you find your footing on this increasingly competitive platform. It's not just "making videos," but building strategies, brands, cultivating fan loyalty. And ultimately realizing content monetization. Read on to start your TikTok money-making journey!
How much can you make on TikTok?
On TikTok, the possibilities for making money are far beyond your imagination. From a few dollars a month for pocket money to full-time creators making millions a year. Everyone has a chance to get a piece of the pie if the strategy is right.
The income of TikTok creators depends on several key factors. It including audience size, content type, engagement rate, and the monetization channels chosen. Income sources include creator funds, brand cooperation, affiliate marketing, live broadcast rewards, peripheral merchandise sales and even original content licensing. For example, according to the creator hero, smaller creators may earn between $50 and $500 for each brand-sponsored content they publish. Online influencers with a large number of fans can easily quote $10,000 or more per promoted video (WP-tonic). As for top creators, it is not uncommon for them to quote $10,000 to more than $500,000 for a single sponsored video.
More importantly, you don’t have to have a million fans to make money. In 2025, engagement rate has become a key indicator for brands to consider cooperation. A creator with 20,000 followers but active interactions may be more popular than an account with 1 million followers but few interactions.
In short, TikTok in 2025 is a platform with more monetization opportunities than ever before. Whether you are a novice who just started making videos or a TikTok creator who already has a group of loyal fans, as long as you master the right strategy and maintain your passion for creation, you can create considerable income on this global stage.
Why become an online influencer on TikTok?
Huge income
As mentioned above, TikTok creators can earn considerable income through brand cooperation, live broadcast rewards, affiliate marketing, and other means. Whether you are a part-time creator or a full-time account operator, you have the opportunity to achieve financial freedom from it.
More opportunities
Compared with traditional media or other social platforms, TikTok emphasizes content creativity rather than equipment professionalism. With just a mobile phone, you can shoot a hit video. Even if you don’t have fans, as long as the content is good, you can be recommended by the system and quickly increase your fans.
Quickly build a personal brand
TikTok emphasizes personality and expression and is an excellent platform for building a personal brand. You can find a precise audience and quickly increase your personal influence.
Influence drives more opportunities
Becoming a TikTok influencer is not just about earning platform income. Your influence can extend to speeches, book publishing, e-commerce and brand endorsements. And even starting a business.
Express yourself and influence others
TikTok gives creators a platform for free expression. You can convey values, tell stories, and show talents through videos while also inspiring others. And building a positive community culture.
Image by Canva
How to make money through TikTok in 2025?
1. Creator Rewards Program
TikTok's Creator Rewards Program is designed for creators who post original videos longer than one minute. TikTok said that such long videos can bring the most user engagement, so higher rewards are given. The program replaces the previous "Creative Program Beta" and provides TikTok creators with a new way to monetize through high-quality content.
To join the program, creators need to meet several key conditions: they must be over 18 years old. Use a personal account (commercial, government or political accounts are not eligible). And live in eligible countries such as the United States, the United Kingdom, Germany, Japan, South Korea, France, or Brazil. In addition, your account must have at least 10,000 followers and more than 100,000 video views in the past 30 days. Video content must be original, high-quality, and at least 60 seconds long.
After joining the program, TikTok will issue rewards based on the originality and popularity of the video. You can monitor the performance and revenue data of the video. Although the official revenue formula has not been announced. According to data shared by multiple creators, the potential revenue for every 1,000 views is approximately between $0.40 and $1.00. Therefore, if your video receives 1 million views, the estimated revenue can be between $400 and $1,000.
However, not all videos are eligible for monetization. Videos must be original works, cannot be Duet or Stitch videos, cannot be made using photo mode. And cannot contain advertisements, sponsorships, or paid collaborations. At the same time, the video needs to receive at least 1,000 views on the "Recommended for You" page and ensure that the viewing time reaches 5 seconds to be considered a qualified view (Even if the same user views it repeatedly, it will only be counted once).
The revenue of the TikTok Creator Rewards Program also depends on four core factors: originality (whether it is created for yourself), playback time (including viewing time and completion rate), search value (whether it meets the audience's interests or popular search content), and audience interaction (such as the number of likes, comments, and shares). These factors together affect the revenue per thousand impressions (RPM) and the final revenue.
In short, the TikTok Creator Rewards Program provides new monetization opportunities for TikTok influencers who want to delve into long video content. If you are keen on making high-quality original videos, you might consider joining and making full use of the platform's incentive policies to achieve the goal of content monetization.
Image by Canva
2. TikTok Live Receives Virtual Gifts
It is one of the important ways for online influencers to monetize. On TikTok, fans can express their support by sending virtual gifts, which can eventually be exchanged for cash. Compared with other social platforms, TikTok's live broadcast interaction is closer. And fans are more active in rewarding, so it is undoubtedly a very practical feature for content creators who want to monetize through live broadcasts.
Interacting with fans through live broadcasts not only helps to build a loyal audience base but also enhances the emotional connection between fans and creators. This close relationship means that fans are more willing to reward you, buy your products, and even support your development on other platforms.
For creators who sell products or services online, TikTok LIVE is also a great opportunity to showcase their products. Many e-commerce retailers have found that TikTok's live broadcasts can stimulate the audience's desire to shop more than other platforms.
TikTok is also constantly launching new features to help creators create a more interesting and efficient live broadcast experience. By 2025, the conversion rate of this exchange will be about 50%. That is, after the audience sends a gift worth $10, the creator can get about $5 after deducting TikTok's share.
Top streamers can earn between $200 and $3,000 per hour, depending on the number of followers and audience engagement. An average streamer with 1,000 concurrent online viewers can earn about $50 to $150 per live stream.
To increase their live stream earnings, many successful creators have adopted some practical strategies, such as, regularly scheduling live streams, setting up interactive games, conducting Q&A sessions, offering exclusive rewards, showing behind-the-scenes content or collaborating with other creators to live stream. In addition, TikTok has launched advanced reward features, such as "Super Thanks," which allows viewers to pay cash directly for their favourite content.
3. Selling merchandise
This is another effective way for TikTok creators to monetize their content. Whether you focus on dance videos, funny content, or book recommendations, almost all types of creators can create exclusive merchandise for fans. And extend their personal brand with physical products.
There are a lot of print-on-demand platforms available on the market today. And you can easily customize and sell a variety of products, such as T-shirts, canvas bags, pillowcases, hats, mugs, stickers, and notebooks. All products can be personalized according to the style of your channel without stocking or shipping them yourself.
The benefits of selling such products are not just making money. It also strengthens the emotional connection between fans and creators. When fans wear T-shirts with your iconic elements or use notebooks designed by you, they will feel closer to you and promote your content invisibly. Every fan who uses your merchandise is a "walking billboard" for your brand.
Image by Canva
4. Open a TikTok store
This is another effective way to monetize content. The TikTok store is an in-app shopping tool allowing business account users to display products in videos or live broadcasts and guide viewers to place orders directly. The biggest advantage of this format is that viewers can complete the entire process of understanding products, placing orders and paying without leaving TikTok.
With the "Shop" function, you can tag the products that appear in the video and guide viewers to click and buy. This is a very natural and efficient way to promote. Whether you are selling your own products or promoting products from partner brands, the TikTok store can provide you with an entrance to integrate traffic and monetization. If you use Shopify to run e-commerce, you can also connect it with the TikTok store to achieve seamless synchronization and display of products.
Brands can use the TikTok store to sell products, and creators can promote with the help of TikTok's native "Affiliate Program." Creators display a certain product in a video or live broadcast, and if users buy it, they can get a commission. This provides another income path for creators who do not own their own products. This is how many TikTok influencers make money.
Promote your brand by building a website
If you are a TikTok creator and want to extend the influence of your content from the short video platform to the wider online world. Then, having a dedicated website is your next step. Now, with Wegic, you don’t need to know programming or design experience; just speak your mind, and the website will be automatically generated!
Why do TikTok creators also need a website? It is because the space of a TikTok profile is limited and cannot carry all the value of your content. A website can display your video collection, cooperation cases, fan data, and contact information.
Put your brand introduction, self-introduction, or personal resume. And provide a business cooperation form to facilitate brands contacting you. At the same time, you can also embed content from Instagram, YouTube, Xiaohongshu, etc., to establish a unified and professional image. The power of Wegic lies in that it can understand your website needs through a simple chat. With the help of Wegic, an AI designer, it has become easier than ever to build your official website. Don’t just rely on platform algorithms. Turn traffic into brand influence, starting with a link.
Click the picture here to find out Wegic's best practices! ⬇️
https://wegic.ai/best-practices
Conclusion
By 2025, TikTok is no longer just an entertainment platform. It has become a platform for TikTok creators to realize monetization. Whether it is brand cooperation, commission sharing, self-created products, or providing paid content and knowledge services, each method opens the door for creators to make money. If you want to truly maximize your profits, traffic alone is not enough. What you need is clear positioning, stable content output, and flexible use of various monetization channels. Those creators who can really stand out on TikTok are not only creative but also strategic.
For more information about TikTok, Check out the relevant article:
Written by
Kimmy
Published on
Jun 4, 2025
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