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The Best Time to Post on TikTok: Your Key to More Like
Have a look at this compresive guide to explore the best time to post on TikTok this 2025 and how you can score more free likes and followers on TikTok.
TikTok has rapidly emerged as a leading social media platform. It boasts over 2.6 billion online users in over 150 countries around the world. Let's face it- TikTok has been a powerful weapon for creators and businesses to use short-form videos to enhance engagement and brand awareness. But here is a problem- Not all the posts on TikTok can show up in front of more targeted audiences. Instead, most of them are buried and not seen. Knowing the best time to post on TikTok has a great influence on better visibility and engagement.
In this article, you will discover the best time to post on TikTok and how you can score more free likes on TikTok. In addition, you can achieve the full potential of building your website with Wegic, a free AI-powered website builder to enhance your online presence. Can't wait? Let's read on!
Why is posting time critical to gaining more likes on TikTok?
TikTok recommends each user a personalized mix of short-form videos that cater to their interests on the main page called FYP (ask For You Page). TikTok's algorithm prefers to promote recent and related videos to FYP. That's why timing is very crucial. To get more views, likes, and comments, you should post videos when your most targeted audiences are ready to scroll their FYP. Only when your TikTok post gains the attention of your followers at an early time will the TikTok algorithm think it is worth promoting and push it to more users. So you don't only attach great importance to creating great content. Make sure to post it when your audience tends to scroll through their TikTok app.
What is the best time to post on TikTok based on Third-party research?
The best time to post on TikTok can be different due to the audience, the content niche, and trends. Here are reports on the best time to post on TikTok from three social media management companies. Let's have a look at the best time for good results together.
Hootsuite TikTok study
After the analysis of 1 million social posts across 118 countries, Hootsuite came to the conclusion that the best time to post on TikTok for active interactions is from 12 p.m. To 2 p.m. on Monday and from 10 p.m. to 12 a.m. on Saturday across different time zones. Let's have a look at the best times on TikTok for each day of the week:
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Best time to post on Monday: from 10 a.m. to noon.
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Best time to post on Tuesday: from midnight to 4 p.m.
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Best time to post on Wednesday: at noon.
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Best time to post on Thursday: from 4 p.m. to 6 p.m.
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Best time to post on Friday: 10 p.m.
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Best time to post on Saturday:from10 p.m. to noon
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Best time to post on Sunday:12 a.m. or from 12 p.m. to 2 p.m.
Sprout Social TikTok Study
Based on analyzing 1 million social media posts on TikTok globally, the best time to post on TikTok is Sunday at 8 p.m., Tuesday at 4 p.m., and Wednesday at 5 p,m. Let us have a glimpse of the best times for posting each day:
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Best time to post on Monday: 7 p.m.
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Best time to post on Tuesday:4 p.m.
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Best time to post on Wednesday: 5 p.m.
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Best time to post on Thursday: 5 p.m.
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Best time to post on Friday: 4 p.m.
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Best time to post on Saturday: 5 p.m.
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Best time to post on Sunday:8 p.m
SocialPilot TikTok Study
With 700,000 TikTok posts via 50,000 accounts analyzed, SocialPilot finds that 10 am to 6 am EST on Tuesday and Thursday are the best times on TikTok for featuring on For You Pages. Here is the breakdown of the best times every day to drive more engagement (they are based on EST):
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Best time to post on Monday: 7 am, 11 am, 10 pm
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Best time to post on Tuesday: 2:30 am, 4 am, 7 pm
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Best time to post on Wednesday: 8 am, 9 am, 11 pm
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Best time to post on Thursday: 9 am, 12 pm, 6 pm
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Best time to post on Friday: 6 am, 1 pm, 4 pm
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Best time to post on Saturday: 11 am, 3 pm, 8 pm
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Best time to post on Sunday: 9 am, 10 am, 4 pm
After seeing this data, you may wonder why they have totally different results. Because the TikTok user base is diverse and behaves in various ways. Unlike other platforms, TikTok boasts more Gen Z users. This means they tend to always scroll FYP, making timing a little bit more flexible but harder. Remember, you should compare this data with your audience's habits to customize the best time on TikTok for your audience. Continue reading a step-by-step guide to find the best time on your TikTok account.
How do you find the best time to post on TikTok for more likes？
Since you have learned the best times to post on TikTok in general, it is high time to analyze your followers' active, always-scrolling time to gain maximum engagement. Good news? TikTok offers a handy TikTok analytics tool to help find your followers' activity habits, demographics, and most popular content. Here's how to use the TikTok analytics tool on the desktop:
Step 1: Create a TikTok Business account
TikTok business account is free and easy to switch to your personal TikTok account. If you don't have a business account, create one now according to the following guides:
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Log into your TikTok account.
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Go to Settings and Privacy-> Account->Switch to Business Account. If you don't have a business account, it will guide you to create by choosing your category.
Step 2: Open TikTok analytics dashboard
After you switch your account to a business one, you can tap your profile photo on the top right. Then click Business Suite below View Profile. You will directly go to the analytics dashboard.
Step 3: Check your Analytics
There are Overview, Audience, and Video under the tab of “Analytics”. In Overview, you can check Reach (video views, reached audience, and profile views), Engagement (likes, shares, and comments) and Conversion (website clicks, phone number clicks, lead submissions, and App download link clicks).
Step 4: Analyze your audience
Tap Video under the Tab of Analytics to see your followers. You can get your user portrait, including gender, age, top cities, and their active times. In addition, the audience reached and engaged can also be analyzed. This is of great help in letting you know your followers well. For example, if your audience is most engaged at 7 p.m., this can be the best time to post on TikTok.
Tips on posting on TikTok to optimize engagement
Now we’ve got the most active time to post, can we guarantee 100% success in enhancing engagement and brand awareness? Actually no. Many factors contribute to the TikTok algorithm. It includes posting regularly, getting insights into trends, and refining your strategy based on content performance. Here are 3 proven methods to optimize your engagement:
1. Plan your TikTok schedule
Getting more likes is not just about when you post, but also about how often. That said, the more you post, the more likely you are to get likes, comments, and shares. But if you post too frequently, you take risks of being considered spammy by your followers and the TikTok algorithm. According to TikTok, posting 1-4 times per day can be best. So, making a content calendar is crucial for your schedule. You can plan your content at the beginning of every week. For example, posting behind-the-scenes videos on Monday and Tuesday, while posting review videos on Saturday.
2. Follow TikTok Trends
TikTok is a trend-driven platform, where short videos with trending elements(like trending sound, effects, hit things, and more) can easily get more engagement. So you need to keep up with the latest trends.
Follow the influencer. TikTok influencers initiate and spread trends. Monitoring their activities could anticipate what's gaining popularity.
Follow the competitor. Take note of accounts reaching the same targeted audience as you. They can help you stay tuned to marketing trends and improve your content.
Engage with your followers. Keep in mind the trends your targeted audience is taking part in. It can make it easy for you to create content that appeals to them and optimizes engagement.
3. Analyze your content performance and refine your strategy
Reviewing your content performance is a powerhouse to help pinpoint the best time to post on TikTok. Views, engagement, average watch time, and new followers are key metrics. Try to find the pattern of making popular videos from them.
TikTok’s strategies to maximize engagement are not written in stone tablets. As TikTok’s algorithm evolves over time, you should adjust your strategy on TikTok according to the analysis of your content performance.
Build your own Website with Wegic
On top of the methods we mentioned above, creating a personalized website can be a game-changer for boosting your online presence and brand voice. On your website, you can showcase your most popular and valuable videos. In this way, a broader audience is likely to discover and engage with your content. Moreover, visitors to your website can share their thoughts and discuss emerging trends, ideal for maximizing engagement. For businesses, potential partners have a greater chance to reach out, which opens doors to new collaboration opportunities.
Think building a website sounds like a headache due to a lack of technical or design skills? Not anymore. Wegic AI, a chat-driven AI website builder, makes website design a breeze. You don't need any skills—just tell Wegic what you want, and it will deliver a stunning website design for you.
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With Wegic, creating a website is as simple as having a conversation with AI. Here is a quick note to know how:
Step 1: Log in and tell the AI. Go to the Wegic official website and create a free account by using Google email. Then you can tell your AI assistant what type of site you want. It will give advice on custom design according to your prompt.
Step 2: Customize your website. After it generates a basic website, it is time for you to customize your website, catering to your taste. You can select your style, language, fonts, colors, pictures, and more. It requires no coding or designing skills. Super easy, right?
Step 3: Publish and share. When you’re satisfied with your website, just click the publish button. Wegic will work its magic to let your website live and give you a URL. You can share this website link on your social media to connect with your audience. So you will easily earn free likes on TikTok.
If you want to score more free likes & followers on TikTok, please check these guides:
Wrapping Up
The Best Time to post on TikTok isn't a one-size-fits-all scenario. Research from Hootsuite, Sprout Social, and SocialPilot offers useful insights from a lot of data. Yet, these are general guidelines. You should keep experimenting by considering your audience's different habits and preferences. Consequently, consistent analysis of your own TikTok analytics is crucial. Stay attuned to your followers' engagement patterns and interests. Then, adjust your posting schedule for better engagement.
To score TikTok free likes, keep in mind to post regularly, watch the latest trends, and check videos' performance. This iterative approach will help refine your strategy over time.
Additionally, consider enhancing your online presence by creating a personalized website. Wegic AI makes it easy to build a professional site-it doesn't require any technical or design skills. This platform helps you showcase your top-performing TikTok videos, connect with your audience and easily get new business opportunities.
In the dynamic world of TikTok, adaptability and continuous learning are your allies. Combine strategic posting with a strong online presence. This way, you’ll boost your reach and impact.
Written by
Kimmy
Published on
Apr 23, 2025
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