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How to Advertise Your Website: 21 Free & Paid Ways
Explore 21 ways to promote your website, including free and paid ones. Choose the promotion method that suits you to increase your website traffic.
How to advertise a website? Many people think making a website is enough. The truth is, no one will find your site unless you promote it. That’s why advertising your website is so important. If you’re still wondering how to make a website, don’t worry — there are tools like Wegic that help you do it fast and easy. But once your website is live, the next step is to bring people in.
In this guide, we’ll show you 21 simple ways to advertise your website. Some of them are free, and some are paid. Whether you’re running a small business, blog, or online store, this list will help you grow.
#01 11 Free Ways to Advertise Your Website
No money? No problem! Here are 11 free ways to advertise your website today. Learn how to advertise on Google, how to promote your website on social media, and more — all without spending a dollar. Perfect for new websites that need fast traffic. Let’s get started!
1. Submit Your Website to Google & Bing
Before you learn how to advertise a website, you must first let search engines know it exists. Many beginners forget this step! First, go to the Google Search Console and Bing Webmaster Tools. There, you can add your site and submit a sitemap. This tells search engines to show your website in results. If you want to learn how to advertise on Google, this is the first step. Without it, no one can find your website. It’s free, fast, and helps you begin how to advertise on Google the smart way.
2. Use SEO to Get Free Traffic
One good way to advertise a website for free is by using SEO (Search Engine Optimization). SEO means making your website easy for people and search engines to understand. You can add important words, called keywords, to your page titles and text. This helps people find you on Google. Try using long-tail keywords—these are longer phrases that people search for. For example, instead of just “shoes,” write “best shoes for running.” This helps more people visit your site. Learning how to advertise your business with SEO is a great way to grow without spending money.
3. Promotion on Social Media
Social media is a fun and free way to promote your website. You can post about your site on Instagram, TikTok, Facebook, and LinkedIn. Share pictures, short videos, or news about what’s on your website. Always add a link back to your site. This is a smart way to advertise on your website, too—just add social share buttons! Learning how to promote your website on social media helps more people find and visit you. Be friendly, use clear pictures, and ask people to click your link. Social media can turn followers into real customers.
4. Post in Reddit, Quora, Pinterest
If you want more people to visit your website, try posting on sites like Reddit, Quora, and Pinterest. These platforms let you share helpful answers, fun ideas, or pictures about topics you know. Don’t sell too hard—just be helpful and add your website link when it fits. This is a smart way to get visitors who are already interested in what you do. Learning how to promote your website on social media includes using these soft ways to connect with people. Be real, share useful things, and let your website speak for itself.
5. Join Facebook Groups or Forums
One easy way to get more people to visit your site is by joining Facebook groups or online forums related to your business. These are places where people ask questions, share ideas. Sometimes, some people will look for help. You can join the conversation, give helpful advice, and share your website when it makes sense. This helps others trust you and want to learn more. If you're asking how to advertise your website without spending money, this is a great step. Just be kind, helpful, and honest—and people will come check out what you do!
6. Start a Blog with Long-Tail Keywords
Blogging is a smart way to attract more visitors to your website. If you write helpful articles using long-tail keywords (such as "how to build a wedding website" instead of simply "website"), your website will appear in more Google search results. This is called content marketing. It helps people find your website when they're looking for answers. If your blog is useful, readers will trust you and may even become customers. Blogging doesn't cost money, but it can be very effective if you consistently publish useful and interesting content every week.
7. Use Email Signatures & Personal Channels
Even small things can help advertise your website. One easy way is to add your website link to your email signature. Every time you send an email, people can click and visit your site. You can also share your site on your personal WhatsApp, WeChat, or LINE profile. Talk about it with friends and family. These channels are free but can still bring in traffic. It may feel small, but little steps add up. If ten people visit today, and ten more tomorrow, soon your website will grow! Don’t ignore these easy, low-cost ways to get more visitors.
8. Submit to Free Directories
Adding your website to free online directories is a smart way to get more people to see it. These are websites that list other websites by topic or industry. When you list your site, more people can find it. It also helps your website look more trusted and professional. Some good places to start are Google Business Profile, Yelp, and other local or industry directories. It doesn’t cost money, and it takes just a few minutes. This is a simple but strong step to help more people find and trust your website online.
9. Guest Post on Other Blogs
Writing for other people’s blogs is a smart way to get more visitors to your website. This is called “guest posting.” You write a helpful article for another blog, and in return, they let you add a link to your own website. This helps more people find you and makes your website look more trusted by search engines. To start, look for blogs in your topic area and ask if you can write for them. It’s free and helps both sides. Guest posting is a great way to grow your website step by step.
10. Run a Giveaway or Free Tool
Giving something free is a fun way to get more people to visit your website. You can run a giveaway, like a free gift or prize, to make people share your site with others. Or, you can create a free tool, like a calculator or template, that people can use. This makes them come back again and again. It also helps them remember your site and tell their friends. A small free gift can bring big results. Giveaways and free tools are easy ways to get more visitors and grow your website for free.
11. Ask for Backlinks or Reviews
When you start a new website, your friends, customers, or fans can help you grow. Ask them to share your site on their blogs or social media. This gives your website backlinks, which helps you show up on Google. You can also ask happy users to write good reviews. Good reviews build trust and make others want to visit your site. Don’t be shy—most people are happy to help. This is a smart and free way to get more people to know and like your website from the start. Every small share helps your site grow bigger.
#02 10 Paid Ways to Advertise Your Website
If you have some money and want fast results, paid ads can help a lot. You can use tools like Google Ads or Facebook Ads to reach more people. This is a great way to learn how to advertise your business, how to advertise on your website, and how to promote your website on social media.
1. Google Ads (Search, Display, Shopping)
How to advertise a website？ Google Ads is a great way to show your website to people who are searching for things online. You can use Search Ads to appear on Google when someone looks for something you offer.
Display Ads show pictures on other websites. Shopping Ads are for selling products. This helps people find you fast. Learning how to advertise on your website with Google Ads is easy once you try. It’s also a smart step if you're asking how to advertise on Google to grow your business. Try Google Ads if you want more people to visit your site and become customers.
2. Facebook & Instagram Ads
Facebook and Instagram Ads are perfect if you want to show your website to lots of people using pictures and videos. These platforms are great for fashion, food, travel, and other visual products. You can choose who sees your ad based on age, interests, and location. This helps you reach the right people fast.
If you're asking how to promote your website on social media, Facebook and Instagram are smart choices. You don’t need a big budget to start. Even a small ad can bring new visitors to your site. Try it to grow your brand and get more people to click and explore.
3. YouTube Ads
YouTube Ads are a great way to promote your website using short videos. People watch YouTube every day, so it’s a smart place to advertise. You can make a fun or helpful video and show it before or during other videos. This helps people learn about your business. If you're wondering how to promote your website on social media, YouTube is a powerful tool. You can choose who sees your video based on what they like or watch. This way, more of the right people visit your website. It’s a good way to grow fast and get more clicks.
4. TikTok Spark Ads
TikTok Spark Ads can help your website grow fast, even with a small budget. These ads use videos that are already popular on TikTok. You don’t need to make new content—just choose a video that fits your brand and promote it. Many people use TikTok every day, so this is a fun way to reach new visitors. If your website is about something cool or useful, people may click to learn more. Spark Ads are great for beginners who want to try ads but don’t have a lot of money. It’s a good way to get more people to know your website.
5. Sponsor Influencers
How to advertise a website？ Sponsoring influencers is also a good way to tell more people about your website. Choose someone who shares content your audience likes. You can pay them to talk about your site in their videos or posts. This helps build trust and brings more visitors to your website quickly.
6. Boost Blog Posts or Reels
Boosting blog posts or Reels means paying a little money to show your content to more people. It helps your best work reach a bigger audience. This is a great way how to advertise on your website and get more clicks, likes, and visits in a short time.
7. Pay for Newsletter Placements
Paying to be in someone’s newsletter means your website is shown in emails sent to people who like your topic. This helps more people learn about their business. It’s a smart way to reach the right audience fast. If you’re asking how to advertise your website, newsletter placements are a great paid method to try—especially when you want trusted voices to share your message.
8. Sponsored Articles on Niche Sites
Sponsored articles are paid stories about your website or business that appear on niche websites. These sites already have readers who care about your topic. When people read the article, they can learn about what you do and visit your website. It’s a great answer to how to advertise your website if you want trusted sites to help share your message with the right people.
9. Use Affiliate Marketing
Affiliate marketing means you pay other people to promote your website, but only when they bring you real results—like a sale or a sign-up. It’s a smart way to advertise because you only spend money when it works. If you're asking how to advertise your website at low risk, affiliate marketing can be a good option to help grow your business fast.
10. Retargeting Ads for Abandoners
Retargeting ads show your website again to people who visited but didn’t take action—like buying or signing up. These ads follow them on other sites to remind them of your offer. It’s a great way how to advertise on your website more effectively, because it brings back people who already showed interest and helps turn them into real customers.
#03 Try Wegic to Build and Promote Your Website
If you’re wondering how to make a website that looks great and works well, Wegic is a smart choice. Wegic helps you build your site quickly, even if you have no experience. It guides you step-by-step so you can create a professional website in 60 seconds. Knowing how to make a website is the first step, but Wegic also helps with how to advertise your business by offering built-in tools to share your site on social media and connect with customers easily.
Try Wegic now👇
Using Wegic makes it simple to design, launch, and promote your website all in one place. This way, you don’t have to worry about complicated setups or spending extra money on different services. If you want to learn how to make a website and get help with how to advertise your business, Wegic gives you everything you need to start strong and grow fast. It’s a perfect tool for new business owners or anyone wanting an easy, effective website.
Conclusion
Remember, how to advertise a website starts with small steps. You can begin with free methods like simple SEO or one social media post. Then, try paid ways when you are ready. The key is to keep going because how to promote your website on social media and other places is a marathon, not a sprint. Take action today and watch your website grow!
Written by
Kimmy
Published on
Aug 21, 2025
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