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How to Grow Your Google Business Profile Audience: 10 Proven Strategies
Are you trying to grow your Google Business Profile audience? To be honest, it is hard. But you can check out this guide to find the 10 proven strategies!
In today's digital age of information explosion and numerous choices, simply "existing" on the Internet is no longer enough. If you are a business owner who wants to stand out in the local market, learning how to grow Google Business Profile audiences is undoubtedly a skill you must firmly master. It determines whether customers can find you on the map. And it directly affects whether they are willing to click in, call for consultation and even visit in person.
Whether you run a small cafe on the corner of the community or a chain with multiple branches, Google Business Profile can bring you unprecedented exposure opportunities. Is it eye-catching enough? Does it convey a trustworthy and professional image? Can it make customers interested in the first place? It all depends on how to grow Google Business Profile.
However, many business owners leave GBP alone after creating it, missing out on valuable opportunities to increase exposure and interaction. According to SEO experts, Google processes about 167 billion searches every day, of which 46% are with local search intent. This means that hundreds of thousands of potential customers are looking for local businesses like yours. The problem is, if your business profile isn't being seen or doesn't look appealing, then they're probably going to your competitors.
Don't worry. The following content will bring you 10 proven and practical strategies to help you expand the audience of your Google business profile step by step, thereby improving local SEO performance and attracting more targeted customers. Now is the time to make your business information no longer silent but shine in the search results. Let's find out how to make a Google business profile more visible!
What is Google Business Profile, and how does it work?
If you've ever Googled "coffee shops near me" or "laundry open," you've experienced how Google Business Profile works in real life. While many people still call it "Google My Business Listing," its functionality has long since gone far beyond the initial basic information display.
Briefly, your Google Business Profile is your company's "first impression" in Google Search and Google Maps. It's more than a list of address pins or phone numbers. That's why it is important to know how to grow your Google Business Profile audience. The following are three basic functions:
Basic data display:
It includes your name, address, phone number, business hours and website addresses.
Customer contact
Use comments, Q&A, uploaded images, and direct messages to engage the potential audience in real time. This can increase the Google business profile audience.
Marketing and promotion functions
You can post business news, special offers, products and services, and appointment links. It will bring the users to conversion actions directly.
Although many businesses choose to "forget it" after registering and verifying GBP, for practitioners who are truly proficient in local SEO, how to make a Google business profile more visible is the key question to research. It is one of the most common links before customers make decisions.
With Google Business Profile, you can fully control how your brand is displayed on Google, including setting and maintaining business hours.
Define business categories and descriptions, show products and services, publish timely updates and offers and promote customer interaction.
In short, Google Business Profile is not a "set up once and done" listing but a local marketing platform full of potential. It can bring a steady stream of organic traffic and real customers to your brand as long as you are willing to spend some time optimizing and operating it. Next, we'll discuss how to grow Google Business Profile audiences using ten proven strategies.
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10 Proven Strategies to Grow Google Business Profile Audience
1. Verify your Google Business Profile
The first step to promote your Google Business Profile is to complete the verification. It is a key step to get your business "on the map". Without verification, your profile will not be fully displayed in Google Maps and local search results. And you may miss a lot of potential customers.
The verification process is to prove two things to Google: one is that your business is real, and the other is that you are the legal owner or manager of this business. Once verified, you can unlock the full GBP features, such as responding to customer reviews, viewing and analyzing customer interaction data, publishing dynamics and offers, customizing photos, business hours, service content, etc.
More importantly, verified businesses are more likely to gain trust and are more likely to appear in prime locations on maps and local recommendations. Google provides a variety of verification methods for businesses of different types and sizes. Here are six common verification methods to solve the question of how to make a Google business profile more visible.
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Postcard verification:
Google will mail a postcard with a verification code to your address. After receiving it, log in to your account and enter the verification code to complete the verification. Although it is a bit slow, it is still applicable to some offline stores.
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Phone or SMS verification:
Google will send a text message or call the business phone number you provided to inform the verification code.
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Email verification:
You'll receive a verification code in your business mailbox. It is suitable for businesses that have verified their domain names.
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Video recording or real-time video verification:
Google probably asks you to upload a video or make a real-time video call. It will ask for your business premises and proof of operations to verify your identity if the previous methods are not available.
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Instant and real-time confirmation:
If you have taken the initiative and completed every single one of the steps needed to verify your website using the Google Search Console tool, then it is also very much possible that you might opt to skip the entire verification process altogether.
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Batch verification:
If you manage several stores or operate multiple brands, Google provides a handy form template for just that scenario. The template allows you to list and submit all of your information at once, allowing for one thorough review of all that you've submitted.
Completing verification not only means that you have "management rights," but it is also the first step to establishing brand reputation and enhancing customer trust. Next, we will introduce more strategies to help you turn this "verified" business profile into traffic and customers. It is the most essential way to learn how to grow Google's business profile audience.
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2. Write and optimize your business description
In the digital world, your Google Business Profile description is like your first encounter with potential customers. Only by impressing them in a few seconds can you have a chance to let them learn more about your business. Then, grow Google Business Profile audience.
Mirror voice search habits:
Nowadays, people often use voice search to find services, such as "Is there an air conditioner repair near me?" or "Where can I find a reliable plumber?" You can naturally embed similar sentences in your description, such as, "Can't find a reliable plumber repair service in the city centre? Here we come." You should make sure the language is closer to users' daily language.
Naturally include local keywords:
You may include location-specific keywords in your description. Such as landmarks, neighborhood names and local terms.
Have a clear call to action (CTA):
You can include a direct call to action in the description. In addition to the description itself, make sure to choose the most specific main category and add secondary categories to provide a few services.
3. Choose high-quality images and videos
In the digital age, first impressions often come from visual content. A blurry photo can put customers off. However, a high-quality image truly reflects your business situation. And it can get customers to click on CTA on the page. Optimizing your Google Business Profile images and videos is, therefore, not simply a matter of looks but of establishing greater trust and click-throughs too. It is one of the essential components of how to get a Google Business Profile to stand out.
4. Leverage Google Posts and Updates
Most people know how to update Instagram regularly, but did you know that your Google Business Profile has a similar feature? Yes, that's where Google Posts come in - they not only provide fresh information, but also have a direct impact on your local search rankings. Google Posts are like electronic storefront windows - dynamic, attractive and can directly drive conversions. It could help you to solve the question of how to grow your Google business profile audience.
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5. Encourage and manage customer reviews
Let word of mouth be your localSEObooster. Did you know that 95% of consumers check online reviews before making a purchase, and Google reviews happen to be one of the first things they see? If you don't value it yet, it's time to take it seriously. It's free exposure and a golden gateway to earning the trust of potential customers.
Reviews have a direct impact on your local SEO ranking, click-through rate, and even conversion rate. Google is more willing to recommend businesses with high ratings and active interactions to searchers.
6. Make sure your NAP information is accurate
You may have heard about the importance of NAP in SEO. The accuracy and consistency of your NAP not only directly affects search engines' trust in your business but also your business exposure. If your information is inconsistent on different platforms, search engines such as Google may lower your website's ranking or even cause potential customers to be unable to contact you accurately. It is a key thing to grow Google Business Profile audience.
7. Answer customer questions quickly
Answering customer questions quickly on your Google Business Profile not only improves customer satisfaction but also improves your localSEOranking. Make a habit of checking your profile and responding to new questions promptly to show that you care about your customers and service attitude. For some common questions, you can pre-set quick response templates to save time and ensure consistency in your answers. Answering customer questions quickly is the easiest way to improve the user experience and boost your Google Business profile. You will increase customer satisfaction and improve your business's visibility and search rankings by responding quickly and accurately. It will ultimately drive more potential customer conversions. It is a good way to start solving the problem of how to make a Google business profile more visible.
8. Post regular updates and offers
Using Google Posts is a great way to stay connected with your customers, increase customer engagement, and keep your business relevant in search results. Posting regular updates and offers can attract new customers and keep existing customers interested. Posting regular updates and offers not only helps increase customer engagement but also increases the visibility of your business profile. With Google Posts, you can keep your business up to date, attract more customers, and inspire them to take action, all of which can help grow your business.
9. Integrate GBP with other marketing channels
To maximise the effectiveness of your Google Business Profile, you need to combine it with other marketing channels. By integrating across platforms, you can extend the reach of your audience and improve brand impact. Link to it on your website, promote it on social media, and include it in email campaigns. If you're wondering how to make your Google Business Profile more visible, this is the best way.
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10. Monitor and analyze Google Business Profile performance
To ensure your GBP is always performing well, you need to monitor and analyze its data regularly. It provides opportunities for improvement and optimization. With effective analysis, you can increase your visibility and enhance customer engagement. You also can regularly review the reports provided by GBP Insights. It can help you understand the overall performance of your business profile and grow your Google business profile audience.
Conclusion
In this guide, you'll find 10 effective strategies that help you to grow Google Business Profile audiences. These methods can help you increase the visibility and customer engagement of your business profile, which can help you grow your business.
Written by
Kimmy
Published on
Apr 8, 2025
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