Why Do Your Games Need a Website?

• Break through platform restrictions: Although third-party game platforms such as Steam and App Store provide convenient release channels, their commission is as high as about 30%. Moreover, the platform's traffic is limited. The exposure of the game often depends on the platform's recommendation algorithm. As a game developer, it is difficult for you to master control and profit space.
• Improve player loyalty: On other platforms, you mostly connect with players through comments and ratings. This connection is not very strong. With your own website, you can build a lasting and steady player community. You can talk to players more directly and often. Your site can add features like forums, member programs, and daily rewards to keep players interested. A website also helps more people find your game. Players can share it on social media and tell their friends about it.
• Master brand autonomy: You can design the website style, functions, and content display according to your own needs and game features, and stay away from the platform's restrictions on game display and recommendation. For example, Genshin Impact displays rich background stories, game world views, and update information through its official website, helping players to gain a deeper understanding of the game and further attract their interest.
• Diversified monetization: When you build a gaming website, you can earn more money by selling game add-ons, extra content, and ad space. These sales don’t require sharing profits with platforms. Selling games and products on your own website cuts platform costs and boosts profits.
• Get SEO traffic: A well-optimized game website can bring you long-term natural traffic. Publishing guides, news, and game reviews can help your website rank higher in search results. This brings more players to your site. Unlike ads, SEO traffic is steadier and lasts longer. It also cuts marketing costs over time.

How to Make a Gaming Website for Beginners？

Step 1: Determine Your Website Goals

• If you want to show off your game and sell more copies, your website’s homepage should highlight the game’s best parts. Include pictures and videos of the game.
• If you want to build a community for players, add social features. For example, you can add a forum, let players leave comments, and organize events for them.
• If you want to market your game, add a blog or news section. This way, players can stay updated on the latest game news and changes.
• If you want to help players connect with each other, focus on community features. Add user profiles, leaderboards, and spaces where players can share their own content.

Step 2: Choose a Website Building Platform

Step 3: Register a Domain and Purchase Hosting

Step 4: Install the Plugin

• SEO optimization plug-ins: e.g., Yoast SEO, Rank Math. You can use these plugins to optimize web content and rank high in search engines. They offer keyword suggestions, meta tag configurations, optimization of links on-site, and so on, so that search engines are in a better position to crawl and index your webpage.
• Comment and social shareware: e.g., Disqus, Social Warfare. Websites can rely on comment plugins to give them a platform of interaction with the users, improve communal feelings, and the enhancement of user stickiness. Plugins which enable social sharing of game content to other social sites provide easy distribution, exposure, and traffic to the site.
• Optimise loading speed: using a loading speed optimisation plugin, e.g., WP Rocket, W3 Total Cache. These plugins will be able to find caching web content and compress the images, cut the HTTP requests, and can greatly speed up the time it takes to load the page. Speedier loading will decrease bounce rate and increase user experience.

Step 5: Design Your Website Structure

• Homepage: Display the main entries of the game, the newest events, and the significant news to promote the interest of the players.
• About us: Give a short story about the background of the game, the development team, and goals or ideas of the game.
• Contact: Give players some options for contacting the developer or customer service team, e.g., email, social media profiles, or customer service on the internet.

• Game introduction: Describes in detail, how the game will be played, the background story, settings of the characters, etc of the game. Demonstrate the peculiar beauty of the game by means of appealing words and visual means.
• News updates: release up-to-date news of the game, update logs, present announcements, etc., so that the players may be informed about the living conditions of the game.
• Player community: Add a discussion forum or chat session so that you can interact with the player or report bugs, etc. Forums will make your players feel more like a part and achieve a stable customer base.
• FAQs Pages: FAQ basically provides probable answers to popular questions: how do I install the game, what to do when I encounter common technical issues, managing accounts, and so on, so that when players encounter these problems, they can figure them out almost instantly.
• Download Center: The client will get the download link of the game, or in case of a web game they will be given a speedy entry. Make sure that the game becomes accessible and can be launched easily.
• Achievements and Leaderboards: Show the achievements of players and in-game leaderboards to foster competitions and communication.

Step 6: Assemble and Publish Content

Step 7: Test Website Functions

Step 8: Launch, Promote, and Maintain Your Website

Wegic Ultra Makes Online Games Website Construction Easier

• Wegic Ultra’s AI makes a first design for your site based on what you need. Then, it adds features and layouts that fit the game industry.
• Wegic Ultra includes payment options right on your site. You can sell in-game items, DLC, or ads. The system connects to payment methods fast, so you can start making money from day one. You won’t have to worry about payment safety or tech issues.
• Wegic Ultra provides unlimited design modifications and code review, and improvement services. Every two weeks, it gives you reports on how your site is doing. This helps you see what works and makes changes. With constant updates, your site stays ahead.
• After your site goes live, Wegic Ultra keeps improving it by watching user actions and traffic. You don’t need to make changes yourself. The AI adjusts the layout based on clicks and visits. This boosts sales and makes the site better for users, helping your game site grow over time.
• All Wegic Ultra users get free website hosting for five years. Even if you stop paying, your site stays online for free. This keeps your site running without extra costs. You don't have to worry about website interruptions due to payment issues.

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