Log in
Build Your Site
7 Practical Ways to Spend TikTok Coins on the App
Discover 7 ways to use TikTok coins to promote your videos, and learn how to boost your presence. Plus, you can learn how to build your website with Wegic.
So, you've got some TikTok Coins sitting in your account. Maybe you bought them, or perhaps you received them somehow. Now you're probably wondering, what's the best way to actually spend these coins? TikTok Coins are the app's virtual currency. You buy them with real money. People use them for a few different things inside the app. Mostly, it's about showing love to creators or trying to get your own videos seen by more people. It’s not just about spending; it’s about spending smartly. Knowing the best time to post on TikTok can even affect how well your spending works!
This guide will walk you through seven useful ways you can spend TikTok coins right now. We'll cover everything from supporting your favorite streamers to boosting your own content. Let's get into it.
Understanding TikTok Coins Before You Spend
First up, let's quickly recap what TikTok Coins are. They're basically digital money you use only within the TikTok app. You have to buy them using actual cash through the app store. Prices vary depending on how many coins you buy at once. People buy coins for two main reasons. One is to support creators they enjoy watching. The other is to use features like TikTok's own promotion tool. This tool helps get your videos in front of a larger audience. Before you spend the coins, it's good to know your options. This helps you decide if you want to support others or invest in your own growth. Thinking about the best time to post on TikTok is also smart if you plan on promoting yourself later. A well-timed post often gets a better initial reaction.
Top 7 Practical Ways of Spending Your TikTok Coins
1. Support Creators by Sending Gifts During LIVE
One of the most common ways people spend TikTok coins is by sending virtual gifts. You can do this while a creator is hosting a LIVE video stream. You’ll see a little gift icon, usually near the bottom of the screen. Tapping it shows a menu of different animated gifts. These gifts cost different amounts of coins. Some are small, like a rose, costing just a few coins. Others are much bigger and flashier, costing hundreds or even thousands of coins.
When you send a gift, it pops up on the screen during the LIVE. The creator sees it, and often the other viewers see it too. It's a direct way to show appreciation for the creator's content in real-time. Creators can later convert the diamonds they receive from these gifts into actual money. So, sending gifts is a real way to support them financially. It also helps creators feel motivated and seen by their community. Many viewers enjoy the interaction of sending gifts and getting a shout-out. It makes the LIVE experience more engaging for everyone involved. This is probably the most popular way people choose to spend TikTok coins. Knowing the creator's schedule, like the best time to post on TikTok LIVE, helps you catch them.
2. Sending Gifts to Regular Video Posts
While LIVE gifting is super popular, sometimes TikTok enables gifting to regular videos, too. This feature isn't always active for everyone, but it's another option. If a creator has this turned on for their videos, you might see a gift icon. It works similarly to LIVE gifts. You can choose a gift from the menu and spend TikTok coins to send it. The gift animation might appear briefly in the video.
This method is less immediate than LIVE gifting. However, it still allows you to show support for a specific video you love. Maybe a video was really funny, helpful, or inspiring. Sending a small gift is like leaving a super-powered like or comment. It tells the creator you really value that piece of content. It's another thoughtful way to spend TikTok coins to appreciate someone's work. Keep an eye out for the gift icon on videos you enjoy. It offers a different way to engage compared to just liking or commenting.
3. Boost Your Videos with TikTok Promotion
Now, let's switch gears from supporting others to growing your own account. You can use TikTok coins to promote your own videos. TikTok has a built-in feature called "Promote." This tool lets you turn one of your existing videos into a small ad. The goal is usually to get more views, more profile visits, or more followers. You select the video you want to boost. Then, you choose your goal and define your audience (or let TikTok choose). Finally, you set your budget using your TikTok Coins and the duration.
Using the Promote feature is a direct form of TikTok promotion. It pushes your video onto the "For You" pages of users who might not normally see it. This is a great way to get a specific video noticed. Maybe it's a video you're really proud of or showcasing something important. Before you use the coins to promote, think about your goal. Do you just want eyeballs on the video? Or something more? Also, consider the best time to post on TikTok. Promoting a video that was posted when your audience is active might give it a better start. A strong initial performance can help the promotion work even better.
4. Use TikTok Coins to Promote More Followers
Digging deeper into the Promote feature, one specific goal is gaining followers. When you set up your TikTok promotion, you can choose "More followers" as the objective. When people see your promoted video, TikTok might add a prominent follow button. This encourages viewers who like the video to follow your account directly. This is a targeted way to use TikTok coins to promote account growth.
Growing your follower count can be important for many reasons. It can help you reach a wider audience consistently. It might open up opportunities like brand deals later on. Using coins for this purpose is an investment in your channel's future. Remember that quality content is still key. Promoting a great video is more likely to earn followers than boosting a weak one. Also, posting that video at the best time to post on TikTok helps. It ensures your current followers see it first, giving it social proof. This can make the TikTok promotion more effective when it reaches new viewers. Think about who your ideal follower is when setting up the promotion.
5. Drive Traffic with TikTok Promotion (Website Clicks)
Another powerful way to use TikTok coins to promote involves driving traffic outside the app. If you have a website, online store, blog, or another platform to share, this is useful. Within the Promote feature, you can often choose "More website visits" as your goal. You'll need to add your website link to your TikTok profile first. Then, when you run the TikTok promotion, your video will include a clickable link. This link will direct viewers straight to your specified URL.
This is incredibly valuable for businesses or creators monetizing off-platform. You can promote a video showcasing a product and then link directly to the sales page. Or you could promote a video teasing a blog post and link to the full article. It turns TikTok views into potential customers or readers. Spending coins this way requires a clear strategy. Your video needs to grab attention and make people want to click. Understanding the best time to post on TikTok is still relevant here. Posting when your target audience is online increases the chance they'll see and click your link during the TikTok promotion.
6. Strategic Gifting for Recognition or Networking
Let's go back to gifting but with a different angle. Instead of just random support, you can spend TikTok coins strategically. This means thinking about when and what gifts you send during a LIVE. Sending smaller gifts frequently might keep you visible in the chat. However, sending a larger, more noticeable gift can make you stand out. Creators often give special shout-outs for big gifts. If you're trying to get noticed by a specific creator, maybe for networking, this could be a tactic.
It's not about buying friendship, but showing significant appreciation can open doors. Maybe you're another creator in the same niche. A well-timed, generous gift could lead to them checking out your profile. It's a way to spend TikTok coins as a form of introduction or community participation. Be genuine about it, though. Don't just send big gifts expecting something specific in return. Use it as a way to show strong support and potentially become a recognized name in their community. This approach requires observing the creator's life. You need to understand their community dynamics. Timing your gift during a key moment might have more impact.
7. Seriously Consider the Best Time to Post on TikTok Before Promoting
This isn't a direct way to spend coins, but it's crucial before you do, especially for promotion. Understanding the best time to post on TikTok for your audience is super important. Why? Because a video that gets good engagement right after posting performs better organically. It also gives TikTok's algorithm positive signals. When you then decide to use TikTok coins to promote that video, it already has some momentum. The promotion is more likely to be successful if it's boosting a video that's already doing well.
How do you find the best time to post on TikTok? Check your TikTok analytics (you need a Pro account). Look at the Followers tab. It shows you when your audience is most active online. Posting during these peak times usually leads to more initial views and interaction. Ignoring this means you might spend the coins promoting a video that landed flat initially. That's like trying to push a car uphill. Give your content the best possible start by posting strategically first. Then, use your TikTok promotion budget to amplify that initial success. This simple planning step makes your coin spending much more effective. It's a key part of any smart TikTok promotion strategy.
Maximize Your TikTok Promotion: Know the Best Time to Post on TikTok
Let's double down on this timing thing because it really matters for TikTok promotion. Finding the absolute best time to post on TikTok isn't always simple. While your analytics give you data on your followers, consider general trends, too. Many studies suggest peak times are often late afternoon and evening during weekdays. Weekends can have broader active periods. But these are just general guides. Your specific audience might behave differently. Maybe they're night owls, or perhaps they check TikTok during their lunch break.
Experiment! Try posting similar types of content at different times. Track which ones perform better in the first hour or two. Once you identify the best time for you to post on TikTok, stick to it consistently. When you're ready to use TikTok coins to promote a video, choose one posted during that prime window. This approach ensures you're not wasting coins. You want every coin spent on TikTok promotion to have the maximum possible impact. Smart timing combined with smart spending is the recipe for effective growth. Don't spend the coins on TikTok blindly; use data to make informed decisions about when to post and what to promote. Remember, the best time to post on TikTok is your secret weapon.
Build Your Social Media Presence Beyond with Wegic
While you're focused on optimizing your TikTok promotion efforts, like finding the best time to post on TikTok or deciding whether to use TikTok coins to promote specific videos, think about where you send that growing audience. A tool like Wegic lets you easily create your own website, acting as a central place for all your content.
No code, no hassle. Just chat and create with Wegic 🎉
It gives followers gained through careful strategy – perhaps after you spend TikTok coins effectively – a dedicated space to learn more about you or your brand. Wegic helps you build a professional-looking site to consolidate your online presence and showcase everything you offer, extending your reach far beyond the app itself. Wegic employs three cool AI helpers who work as a professional team for you to build your website. There are Kimmy, Timmy, and Turi as a nod to historical innovators. Functionally, within the Wegic platform, each mascot represents a core AI capability that works together to build websites.
-
Kimmy(red), the website designer, acts as the conversational AI, specializing in understanding and interpreting your requirements expressed through chat-by-chat.
-
Based on those requirements, Timmy (green), the website developer, responsible for the actual details of website layout, creation process, and subsequent adjuestments requested by the you.
-
Completing the trio, Turi (purple), the website manager, serves as the organizational AI, efficiently managing files and project assets behind the scenes.
With the help of your professional website development team, you can quickly transform your idea into an actual website in around 60 seconds.
Conclusion: Spend Smart and Maybe Branch Out
So, you've got plenty of options when it comes to how you spend TikTok coins. You can show love to creators with gifts during LIVEs or on their videos. Or, you can invest in your own growth. You can use TikTok coins to promote your videos for more views, followers, or even website clicks. Strategic gifting can also be a way to get noticed within specific communities. The main takeaway? Think before you spend. If you're supporting creators, awesome! If you're using TikTok promotion, be strategic. Always consider the best time to post on TikTok before boosting content. This simple step can make a huge difference in how far your coins go.
A bonus point is that you can learn how to build your own website with Wegic to boost your online presence even more. Good luck spending those coins wisely and growing your presence!
Written by
Kimmy
Published on
Apr 18, 2025
Share article
Read more
Our latest blog
Webpages in a minute, powered by Wegic!
With Wegic, transform your needs into stunning, functional websites with advanced AI
Free trial with Wegic, build your site in a click!