Dig deep into your memory and ask yourself have you ever researched companies online before visiting it or making a purchase. I am sure that you must search for some names of companies. If your answer is "No, I haven't", maybe you are a minority. I am here to tell you why:

According to the Fascinating Facts and Small Business Statistics 2022, 70-80% of people research a company online before visiting it or making a purchase.

Let us once again take a look at the data for 2024.

• 92% of people will pick businesses on the first page of search results
• 46% of Google searches are looking for local information
• Google has over 11.35 billion visits per month
• There are more than 50 billion web pages on the internet
• Approximately 175 websites are created every minute

If you're still not persuaded and want to learn more about the benefits of websites, read on! Here are the top five reasons you need a website in 2024.

Table of contents

• Why do you need a website: 5 Key Reasons

1. Building a website is easy and affordable.

2.A Website can enhance your visibility and authority.

3.A website can help you build brand awareness and loyalty.

4.The website will bring a boundless market.

5.A website can insight users & competitors and enhance services.

• How to make a website from scratch
• Conclusion

1. Building a website is easy and affordable.

The 2023 survey by Zippia found that 26 percent of small businesses without a website believe cost is the primary factor and 15 percent thought they lacked the technical knowledge to run a site. In the past, establishing a website may have intimidated small business owners. Many people worry about not having the technical ability to do so. If they sought professional web designers, the cost of launching a website would be too high. Additionally, they would have to bear the costs of building and updating the design, adding extra expenses to their business.

With today's best website-building tools for small businesses, creating and maintaining your website has become incredibly easy and affordable. These platforms guide you through every step of building a website for your business. You don't need to know how to code; in fact, you don't need any technical knowledge at all.

With just 90 seconds, you can create an amazing website with Wegic! By answering a few simple questions about your needs, you can get a personalized website crafted by artificial intelligence.

As for, Wegic offers a completely free plan, particularly for its newcomers, making sure that they can get acquainted with the platform before booking a paid plan. Wegic also offers a basic entry-level plan designed to help those customers who want to create a more sophisticated and fascinating website.

So, Wegic can completely dispel your concerns about technical capabilities and costs.

2. A Website can enhance your visibility and authority.

For many people, the first step in reviewing a company is to search Google. When someone searches for your company, they expect to find your website in the search results, and potential customers will trust you more. If they can't find you online, they may think your company is unprofessional and not trustworthy, leading to customer loss.

Photo by Pixabay

In the digital age, it is important for businesses to have their own website, even for the smallest businesses or organizations in the smallest locations. Therefore, online visibility and credibility are key benefits of having a business website.

Being discoverable on search engines can help customers find you when searching for businesses. High-quality web content on your website, such as blogs and FAQs, can help establish you as an expert in your field. People are not just looking to make online purchases, they also turn to search engines to find information on specific topics. So whether it's information about your business or industry-related content, there's a great opportunity to educate your audience.

Why, someone wonders, do so many prefer complexity over simplicity, choosing instead to make their mark on Facebook pages or Instagram, or even after TikTok's rise, rendering websites increasingly obscure? Amassing a substantial volume of business on these platforms, then converting that business into a steady stream of referrals. But if this platform were to collapse, it would be a catastrophic proportion. It does remain crucial to have a professional website, as your enterprise must forge its digital realm, where you serve as a captain.

3. A website can help you build brand awareness and loyalty.

A website serves as the primary and optimal platform to introduce a brand to users. Developing a website is a crucial step in launching a small business and establishing a corporate image. A brand embodies the narrative of your company, encompassing a cohesive tone, a collection of principles, and a visual representation. When it comes to creating the visual aspects of a brand, it is your website that will bring it all together.

A meticulously designed logo serves as the cornerstone of your brand's visual aesthetics. Choose a primary and secondary palette that reflects your brand's personality and evokes the desired emotions. The type of image or illustration that best represents your brand, including photographs or illustrations. By showcasing high-quality photographs on your website, you can demonstrate to potential clients your premium services or products. You can also leverage your website design to convey what it feels like to enter your physical location through the special effects of images.

If your brand is inextricably linked to the "atmosphere" of your locale, this principle holds especially true. For example, the homepage of the Boulevard Restaurant website from America features its interior design, immersing users in an immersive experience as if they have already entered the restaurant itself.

By establishing and enhancing brand recognition through the website, business growth can be facilitated, with captivating content and meticulous marketing fostering deeper connections with the audience and encouraging repeat visits to your site. These contribute to the creation and retention of repeat customers, enhancing the potential of the enterprise.

Therefore, the website is where your brand story comes to life. It is a crucial opportunity for you to create a positive first impression of your brand.

4. The website will bring a boundless market.

Having a website can significantly expand your market reach. It allows you to connect with clients globally, overcoming the geographical limitations that traditional businesses often encounter. This exposure can help increase your brand's visibility and attract a wider audience, ultimately leading to a larger customer base. As your business gains more traction, your market growth potential will also increase.

You can leverage localization strategies and ensure cross-cultural support for your website to adapt to a new audience. These strategies can help your business attract a broader audience. This fosters a diverse clientele base for you, thereby enabling you to foster sustainable growth.

Employing an intuitive and user-friendly graphical user interface can significantly enhance the user experience and accessibility.

For instance, setting up a "Contact Us" page on the website, featuring the company's email address and telephone number. A better approach is to include your contact information in the header or footer so that users can easily find them on any page of your website. You can publish your operating hours, which will save your customers time and effort. If you operate an actual business and serve local clientele, you can add a map to your website, making it effortless for people to locate your physical premises.

Photo by Wegic AI

In this way, the website transcended temporal and spatial barriers, accessing a broader market. If you have an offline storefront, your next customer might very well come via a search engine.

5.A website can insight into users & competitors and enhance services.

Your website is online 24/7, guaranteeing that your clients can get the information, assistance, and services they require. At the same time, this constant availability enables customers to browse items, make purchases, and seek support at their leisure.

Monitoring website traffic allows you to find the most engaging aspects of your site and how people engage with your content. This data gives vital insights into your target demographic and aids in trend detection, allowing you to fine-tune your marketing approach and improve your product offerings. As a result, data analytics that expose user behaviors are critical for increasing client retention and driving growth.

In addition, other companies may vie with your businesses, making it imperative to comprehend your competitors' strategies for your success. A website can facilitate effective competitor analysis – by examining your competitors’ online strengths and weaknesses, you can refine and enhance your website strategy to maintain your lead. This proactive approach enables you to optimize your products and services.

How to make a website from scratch?

Having discussed the importance of establishing a website, you may also ponder how to go about building one.

• DIY
• Hiring a professional web designer
• Collaborating with web design firms

The choice among these three methods for establishing a website is determined by your budget. If you lack web design experience, do not impose upon yourself the pressure to attempt creating one. Alternatively, one can engage professional designers or seek assistance from website design companies to fulfill ad-hoc requirements, such as constructing your design or updating it. The problem  is the inability to sustainably maintain and update the website.

According to data from 2024, the creation of websites would incur significant expenses, including website design and interface, web hosting, domains, CMS, SSL, applications, and integrations. Hence, opting for either of these methods to build a site means setting up a budget and selecting a web design company with a solid business relationship to provide you with these services. If you are a small business owner, you can meet your website-building needs by building one yourself, without any concerns about lacking programming expertise. This is because there are numerous web builders available in the market to assist you.

Photo by cottonbro studio

If you are a small business owner, you can build a website by yourself to meet your website needs. Don't worry about not having programming skills, as there are many web builders in the market to help you.

Conclusion

May you by now have realized that the question is not "why do I need a website", but rather "can I afford the cost of living in the digital age without the website?"If you fail to establish even a basic website, you miss out on an immense opportunity to enhance your positive online reputation. Your customers are online, as are your competitors. If you do not intervene, your competitors will connect with your clients. The sooner you establish one, the greater the number of clients who will trust your brand. This is an affordable and straightforward method to boost your revenue, enhance your company's credibility, and establish yourself in your industry.

In this article, we also delve into the art of creating a website from scratch, using AI Web Builders. Why not give it a try? It's never too late to begin.

Click the button below to learn more about our AI website generator--Wegic.

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