7 Pages Every Website Must Have in 2024
What page should an outstanding website have? What features should each page contain? Explore the ideal website structure and essential pages it should have with us together.
When you start to build a website, there is no limit to the number of web pages. However, it is wise to ensure that the content is substantial and avoids redundancy or duplication to accurately cover the required information. In the beginning, a website should at least contain a home page, an about us page and a contact information page. These three constitute the infrastructure of the website, both display the core information of the business and provide a channel for user interaction.
While with the expansion of the scale of the business, the variety of products or services, and the diversification of marketing strategies, the website may need much more than these three pages to support its operation and development. The demand for new pages becomes especially necessary when your career is involved in multiple fields or committed to continuous innovation.
So, what pages should a website have exactly? To help you figure out this question and better arrange your website structure, we picked the most essential five pages to fuel viewers' specific needs. Let's together explore these essential branches.
What Pages Should a Website Have
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Homepage
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Products or Services Page
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About Us Page
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Contact Page
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FAQ Page
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Private Policy Page
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Terms of Service Page
01.Homepage
Once we discussed what pages should a website have, the first one that jumps into your head is undoubtedly the homepage. As the website's first window to all your visitors, the homepage is undoubtedly the most important section and the basics of the whole site. It plays many roles: the shaper of visitors' first impressions, the burden carrier of establishing the overall web style and atmosphere, and is also likely to be the page that contains most internal links.
Therefore, the homepage occupies a pivotal position in the search engine optimization strategy, which can effectively promote the ranking of other pages.
What a well-designed homepage should include:
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Brief but to the point: The homepage should contain the brand's core philosophy statement, which quickly informs visitors of the site's core values and what they can expect from it.
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Concise presentation of products and services: Give a short introduction about your products, services or categories of information to engage in ways to stimulate the interest and curiosity of visitors.
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A clear and strong call to action: a direct and powerful call to action that encourages visitors to take the next action, such as sign up, buy, read more, etc., to drive conversion.
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Intuitive navigation structure: Clear navigation to the top and most valuable pages of the website can make sure that visitors can easily explore.
02.Products or Services Page
The key point to attracting potential customers, is the detailed presentation of products and services. For product-oriented companies, the page should bring together all the products, with vivid descriptions, high-definition pictures, and clear quotes, at a glance. Service enterprises also need to clearly outline the service content and the pricing plans. Moreover, providing some details to guarantee that the information is comprehensive.
What a well-designed product or services page should include:
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Product and service Overview: A short and descriptive summary of a product or service that clearly presents its powerful advantages and makes it clear to the user.
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Detailed classification and direct links: Product/service is broken down into categories and direct links are provided for each item. This way, users can easily drill down and get more detailed information.
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Current deals and promotions: If there is a seasonal sale or special offer, add a section with extra notes that actively recommend those premium products. These offers are designed to attract customers' attention and facilitate purchasing decisions.
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User evaluation display: Showing the quality evaluation of customers who have purchased products or experienced services helps to build a good reputation for your brand and enhance users' trust and willingness to consume.
03.About Us Page
Among the many pages outside the home page, the "About us" page often ranks second in the number of visits. You might be confused, why does this page stand out? Behind this is the secret of an enterprise shaping its own unique identity and opening the gap with its competitors. The reason why users frequently visit this page is to discover what gives this company unique values.
If you keep showing your key values through the About Us page, including the professional background of the team members, stable development process and firm principles, we believe you can effectively demonstrate your leading status and excellent performance in your field or industry.
What a well-designed About Us page should include:
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Who we are: Clearly show the identity of the company, including its name and basic background.
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What we do: An overview of the company's main business and how it meets market demands.
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Why we do it: State the company's mission, vision, or core philosophy and explain the internal dynamics and goals that drive the company's growth.
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History and achievements: Describe the company's development history in detail, including important milestones, achievements and honors, showing the company's growth and strength.
04.Contact Page
The contact page is designed to facilitate direct communication between the user and the website owner or organization. It usually includes location information in field service advertising (if applicable). By displaying contact information such as email, phone number or online contact form, this page can enhance communication and encourage users to inquire for information, submit requests, respond to complaints or deepen interactions.
What a well-designed contact page should include:
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Your accurate address, especially if the customer needs to visit in person.
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Attach a map of your location if necessary.
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Provide telephone and/or fax numbers if you prefer this type of instant communication.
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Email addresses, although contact forms can be used as an alternative option to reduce spam.
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Description of business hours, if the service has specific opening hours.
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Link to profiles on various social media platforms to broaden engagement channels.
05.FAQ Page
FAQ pages summarize and answer common questions of website users, ensuring that they have easy access to the information they need and enjoy instant and easily accessible answers.
What a well-designed FAQ page should include:
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FAQ Summary: Lists the most common questions from users, covering different topics.
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Classification structure: Categorize questions by topic or type for easy search by users.
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Easy to understand questions and answers: The questions are concise, the answers are clear and specific, and the jargon is avoided.
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Search function: It should provide a search bar to help users quickly find relevant questions.
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Related links and resources: Attach links to detailed tutorials, documentation, or contact information if necessary.
06.Private Policy Page
As required by law, if your website is for commercial purposes, it must contain a privacy policy statement. You need to give your visitors a full picture of your data practices, from collection, and storage to sharing, with a strong emphasis on protecting users' rights.
What a well-designed private policy page should include:
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Type of data collection: Clearly state what type of data is collected (e.g. personal information, device information, browsing habits, etc.).
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Purpose of data use: Explain the purpose for which the data is collected (e.g., providing services, improving products, marketing, etc.).
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Data sharing and disclosure: State whether data is shared with third parties and for what purpose and with whom.
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Data storage and security measures: Describe how user data is stored and the security measures taken to protect its privacy.
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User rights: List the rights of users in terms of privacy, such as the right to access, modify or delete personal data.
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Cookies and tracking technologies: Explain whether Cookies or similar technologies are used and what they are used for.
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Third-party links: Inform users that the privacy policy may be different when they visit third-party links.
07.Terms of Service Page
The Terms of Service (TOS) page is a legal agreement that specifies the rights and responsibilities between a user and a company. Don't assume that you don't need this page for your website. Such an agreement can help you tackle disputes with your users if something unexpected happens.
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Use condition: Specifies the rules and restrictions that users need to comply with when using the website, application, or service.
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User liability: Stipulate a code of conduct for users, such as prohibiting illegal activities, infringement of intellectual property rights or misuse of services.
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Intellectual property rights: States the company's ownership of the content, trademarks, designs, etc., and the user's rights and restrictions on the uploaded content.
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Modification and termination of the service: The Company reserves the right to modify, suspend or terminate the Service at any time and state the circumstances under which the User account may be terminated.
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Disclaimer: The Company is released from legal liability for the availability, accuracy or loss of the service.
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Compensation clause: Specifies whether the company is entitled to compensation if the user violates the Terms of Service.
How to Determine the Exact Number of Pages?
Page design should closely match the characteristics of the target audience. For example, a website aimed at older users may adopt design elements such as large font size and concise layout to improve ease of reading and overall user experience. On the contrary, network security solution providers for technical users may better meet their professional needs and expectations by adding interactive page elements.
In a word, the number of website pages should be flexibly adjusted according to the actual needs and target audience to ensure that each page can play the maximum value, and jointly build an online platform with rich content and excellent user experience.
Design a Perfectly Organized Website with the Best Multi-page Web Builder-Wegic
As you already know what pages should a website have, it is time to create your ideal website. A site should have at least three pages to ensure its great performance. If you want to add more functions or information, then it must have more than three. Because of that, designing a perfectly organized website will cost you many time and financial bugdets, especially if you just started your career.
Considering that, we suggest you use some website design tools, such as Wegic. As an AI-powered website generator, Wegic can create a stunning website for you in only a few minutes through its powerful conversational interface.
What's more, it will give you a three-page site just in the beginning, and if you upgrade to Wegic's premium plan, you can put 10 pages in one website at the same time.
Click the image below and start your website creation with Wegic now!
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Written by
Kimmy
Published on
Nov 10, 2024
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