14 Outstanding VR Website Design Examples(Our Top Pick)
As VR plays an increasingly important role in web design, we hope these 14 VR website design practices will spark your imagination.
Virtual reality is now a household name. You've probably already experienced many of the entertainment experiences that VR can bring. The release of Apple Vision Pro has even broadened the scope of VR in our lives. The question is whether virtual reality (VR) can meet web design in the digital design realm and change the way we interact with the digital world.
VR can break down the traditional flat, two-dimensional interface, blurring the boundaries between the digital realm and the physical realm. Clicking, dragging, and pushing buttons, gives your web page visitors a more entertaining experience that reminds them of your design and brand. This article will showcase 14 Outstanding VR Website Design Examples (Our Top Pick) for design inspiration.
What is VR Website Design?
Virtual reality (VR) is a technology that immerses users in artificial, 3D environments, typically accessed through headsets or VR mounts. In these virtual spaces, users can interact with digital objects and surroundings, simulating a real-world experience. In web design, VR allows users to explore interactive 3D environments directly through their browsers, enhancing realism and engagement for various industries like real estate, education, business, and e-commerce.
14 Outstanding VR Website Design Examples(Our Top Pick)
You may already be aware of some VR technologies but may be confused about how to apply them to web pages. Now, I'll provide you with 14 extraordinary VR web page practices.
In this article, you will see:
1.Robert Leitl Portfolio
2.Gucci Flora
3.Musee Dezentral
4.Wonderland Studio
5.Infinite Passerella
6.Joshua's World
7.WebVR Showroom
8.Zoo
9.Konterball
10.Moon Rider
11.The Crypt
12.Castelo Branco
13.Securing Space
14.Shutdown Gallery
1.Robert Leitl Portfolio
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Immersive User Experience
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3D Sphere VR
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Dynamic and Diversified Graphics
The homepage shows an interactive 3D sphere. Using touch or click and drag, arrow keys, or buttons for navigation, you can see diverse projects with different graphics. This kind of interaction is very user-friendly. These dynamic graphics represent the skills in graphic programming of the designer. For example, a graphic titled ΤΟΥ-BRICKS shows primitive, unoptimized subsurface scattering implementation. Click it, a new page will come to your eyes. You can drag one toy brick to make an interplay. Similarly, a graphic titled PATTERN DRIFT showcases a WebGPU learning project of the designer. Through interaction, you can catch sight of reaction-diffusion patterns generated in a compute-shader based on a fake-fluid simulation input.
2.Gucci Flora
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Platform Animation
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Captivating Sound Effects
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Enhanced Product Visualization
In 2021, Flora Gorgeous Gardenia was launched. The VR web page for this product, created by Gucci, is captivating. Before entering the site, colorful petals float in front of the "GUCCI FLORA" logo, creating an intriguing introduction. Once inside, you can explore three types of products. Each product is presented with tailored animations, representing the unique fragrances of the perfumes.
For example, Gucci Flora Gorgeous Gardenia, the pink one, symbolizes happiness and centers around the Gardenia flower, blending it with Jasmine Absolute, Pear Blossom accord, and Brown Sugar accord. The sound effects are engaging; you can hear the meow of cats, adding a playful touch.
The image layout is visually pleasing, leaving a positive impression on shoppers. The animation is interactive—you can click on the guitar to adjust the site’s soundtrack, use the mirror on the right to try different makeup looks and explore more details about the perfume. Other fragrances are also showcased, offering a better view of the brand’s products.
3.Musee Dezentral
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Gamified Interactions
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Rich, Immersive Environments
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Clear Navigation
Musee Dezentral is a groundbreaking, decentralized, browser-based museum in the Metaverse where owners of 222 unique frames can proudly display their NFT art. Think of it as a virtual NFT museum that brings digital art to life. The VR experience is fully interactive—you can explore and engage with various artworks by controlling your avatar, making it feel like a personal journey through an extraordinary digital gallery.
The interior design of the website is simply breathtaking, utilizing cutting-edge WebGL and A-Frame technologies to create a virtual space that’s both immersive and visually stunning. As you navigate, you’ll be captivated by the rich, vibrant environments and the diversity of artwork adorning the walls. The attention to detail is remarkable, making the museum feel alive and dynamic.
Even the menu system adds a layer of innovation and fun. "M" brings up the menu, "H" hides it, simple yet clever. By pressing 1-4, you can change gestures, adding another element of personalization. But it doesn’t stop there—press "V" to talk, not to NPCs, but to other visitors. This social aspect truly makes Musee Dezentral feel like a role-playing game.
4.Wonderland Studio
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Virtual Portfolio
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Motion Graphics
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Interactive Elements
Wonderland is a cutting-edge studio specializing in design and brand innovation. Their website showcases an impressive data-led creative approach, blending art, technology, and strategy seamlessly. The virtual museum-style web design not only captivates visitors but demonstrates how the digital world can address real-world challenges with ease.
As visitors scroll through the site, they are introduced to a diverse range of brands such as Wax Poetics, Source.ag, and Death to Stock—each revealed through smooth transitions and immersive motion graphics. The use of VR technology enhances the experience, allowing users to engage deeply with the content, and triggering new perspectives and ways to explore the site.
The website feels like an actual exhibition, where each new scroll brings a sense of curiosity and discovery. I found myself eagerly anticipating the next brand reveal, making the entire experience as engaging as a physical gallery visit.
5.Infinite Passerella
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Virtual Fashion Show
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Immersive Experience
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3D Modeling
Lusion, an award-winning multidisciplinary production studio, has created Infinite Passerella, a groundbreaking, real-time virtual fashion show that runs 24/7. This immersive experience is a dream come true for fashion lovers, offering an infinite runway where fashion never stops.
The homepage immediately draws you into the virtual fashion show, where the models strut down a never-ending runway, allowing you to dive into the vibrant world of fashion. There are three interactive buttons in the footer—"camera view," "free view," and "change LED lights." In camera view, you can zoom in on the intricate details of the outfits, truly appreciating the craftsmanship. For fashion enthusiasts, this feature is a masterpiece that brings every stitch to life.
With the free view option, you can experience the show as if you're seated in the audience, adding a whole new layer to the experience. The dynamic background music adds to the atmosphere, shifting in harmony with the visuals. The VR design truly delivers a feast for the senses, creating a stunning audiovisual experience that transcends the traditional fashion show format.
6.Joshua's World
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Immersive 3D Environment
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Minimal UI Elements
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Engagelable Objects
Upon entering Joshua's World, you're instantly transported to a stunning 3D island where you control a biker character. By simply dragging and dropping, you can make the biker ride leisurely or speed around this dreamy, purple landscape. As you explore, you'll uncover fascinating insights and projects that chart the journey of a designer striving for greatness.
The immersive 3D environment and cleverly designed interactive elements create an engaging experience that keeps you wanting more. The interface is refreshingly minimal, allowing you to fully focus on the world around you. Even the menu bar is tucked away discreetly, ensuring the design remains clean and unobtrusive. To top it off, the crescent icon in the corner activates dark mode, adding an extra layer of customization to the experience.
This smart VR web page design offers visitors a brief but captivating journey right on the homepage, making it a perfect blend of interaction and creativity that pulls you into Joshua's world of design.
7.WebVR Showroom
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3D Modeling and Texturing
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UX/UI Design
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Clear Interface
This browser-based indoor visualization demo offers a seamless, interactive experience for visitors. The homepage showcases an impressive 3D environment, where you have full control to customize the appearance of the furniture. For example, you can easily change the lounge sofa from white bull leather to brown leather, grey fabric, or even dark grey cotton—tailoring the space exactly to your liking.
The web page creates a real-time 3D environment, allowing you to inspect interactive objects from all angles while experimenting with different material options. Utilizing WebGL and WebVR, combined with a minimalist interface and discreet corner menus, the site delivers an immersive VR experience that goes beyond traditional browsing.
This innovative approach provides new ways to present and customize products on the web, making it visually captivating and highly engaging for users. It's the future of product customization, allowing visitors to explore and personalize their selections in a dynamic, virtual space.
8.Zoo
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3D Spatial Exploration
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Dynamic Textures and Surfaces
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Sound Integration
Another incredible VR website design comes from the creative agency Zoo, where various pavilions beautifully showcase digital artworks in a cutting-edge virtual art museum. With just a click and drag, you can seamlessly adjust the camera or move in any direction, fully immersing yourself in this engaging virtual environment. You can even inspect artwork up close and flip through digital magazines, creating an unparalleled interactive experience.
The sound effects further enhance the immersion, making the environment come alive. Scrolling text and images creates an illusion of depth and movement, guiding users through different sections of the experience with a fluid, dynamic flow. The bold and flamboyant visuals are eye-catching, ensuring that every corner of the digital world leaves a lasting impression.
Background music and sound effects elevate the experience—whether it’s the subtle sound of flipping through a magazine or ambient noises that enrich the digital art space. This thoughtful integration makes the website a visually captivating and immersive journey, where each detail is designed to pull users deeper into the experience.
9.Konterball
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Interactive Experience
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Perfect Sound Effects
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Social Mode Available
Konterball is a brilliant example of how VR can be leveraged for video games, showcasing an outstanding VR website design. The audiovisual effects are simply breathtaking, pulling you into the world of virtual ping pong. Before diving in, you can choose between single-player or two-player modes, adding a customizable touch to your gaming experience.
The gameplay is incredibly intuitive—just move your mouse to control the game and feel the thrill of virtual ping pong. It’s not just the interaction and immersive environment that impresses; the multiplayer mode brings a social dimension to the experience, allowing you to challenge friends or play with others.
With its seamless interaction and dynamic sound effects, Konterball offers a perfect fusion of fun, immersion, and social engagement, making it a must-try for those looking to explore the power of VR in gaming.
10.Moon Rider
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Gaming-like experience
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Stunning Graphics
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VR device accessible
Another VR website design that blew me away was Moon Rider. This VR website delivers an exhilarating experience that feels like a game. The atmosphere and dynamic elements are so captivating that I promise it will make your heart race. The interactivity is top-notch, as it can be enjoyed directly in your browser or through a VR device for an even more immersive experience.
At the start of the game, you have the option to choose between two modes: Ride Mode or Viewer Mode, both offering unique ways to engage with the game. You can also customize the experience by selecting different themes like Super Medium, Solar Flare, or Star Warrior, each bringing its own style and flair to the gameplay.
The real game-changer, though, is the ability to select your favorite music. Imagine riding through these dynamic virtual worlds while your chosen soundtrack plays in the background. And to my surprise, I even found "Nanairo Sympathy" by Coalamode! That's my favorite anime song.
11.The Crypt
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Gamification
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Clear Navigation Bar
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Accessible Instructions
The Crypt is a mesmerizing VR website that invites users into an ethereal digital museum, featuring vast, open spaces and mystical tunes that set the tone as loud footsteps guide you toward the grand light-filled halls. Though the perspective shifts might be a little dizzying at times, I have to admit the instructions are incredibly user-friendly and simple to follow.
Designed for collectors and connoisseurs, The Crypt curates a remarkable collection of rare mixed media artifacts, creating an immersive experience that showcases the best in digital artistry. The background music, with its serene and otherworldly quality, enhances the atmosphere, offering a sense of calm and relaxation as you explore.
You can move effortlessly using the W, A, S, and D keys (though I do wish there was a jump option!) to navigate the museum. With the clear navigation bar, you can easily access different exhibitions and galleries, making the experience smooth and intuitive.
12.Castelo Branco
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360-Degree Tour
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High Depth of Field
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Realistic Imagery
Castelo Branco sets the gold standard for how VR can revolutionize the world of tourism. This extraordinary website offers an immersive journey, allowing you to explore the stunning sights of the Portuguese city of Castelo Branco with just a few clicks. Thanks to its 360-degree tour, you can delve into the city's rich history, soak in its breathtaking architecture, and feel the energy of the bustling streets between its iconic buildings.
The virtual tour brings every corner of the city to life with high depth-of-field and realistic imagery, making it feel as if you're truly walking through the streets in person. A virtual map further enhances the experience, guiding you effortlessly through different areas of the city for a seamless and highly engaging exploration.
13.Securing Space
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Dedicated Layout
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User-Friendly Design
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Great 3D Showcase
Securing Space brilliantly utilizes VR website design to raise awareness of critical space issues, innovatively blending education and engagement. The virtual reality website page offers a captivating experience by showcasing beautiful constellations with informative pop-up text, helping visitors understand the impact of space debris and encouraging them to contribute to the protection of the cosmic environment.
The user-friendly design and delicate layout ensure a seamless journey through space, while the immersive 3D showcase allows users to shift perspectives and view different constellations, creating a magical, otherworldly experience. The calming background music enhances the atmosphere, making the exploration both peaceful and awe-inspiring.
14.Shutdown Gallery
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Realistic Experience
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360-degree Visits
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Clear Message
Unlike other virtual reality sites, such as the one designed by Zoo, Shutdown Gallery offers a remarkably clearer interface, making it easier for visitors to navigate and fully engage with the stunning artwork on display. The design seamlessly blends data, human interaction, and storytelling, drawing visitors into a world of communication and design.
As I explored the exhibitions, I couldn’t take my eyes off the captivating artworks, much like my recent visits to the 798 Art Zone in Beijing. The virtual experience feels incredibly realistic, providing the same sense of immersion as a physical gallery.
Visitors can effortlessly enjoy 360-degree tours, simply by moving their mouse around, making them feel as if they are truly walking through a beautiful gallery. This aligns perfectly with Shutdown’s mission to rethink established concepts and refocus in a world filled with distractions. The exhibitions are constantly updated, offering an ever-evolving digital world of art and design.
Conclusion
Not all websites are suitable for VR design. Some people believe that VR website pages can be uncomfortable for visitors and that creating such pages is often more time-consuming and labor-intensive. However, if VR website pages can showcase your technical skills, enhance your design capabilities, or promote your brand and work, then VR website design may be a great fit for you.
Indeed, there’s no doubt that traditional web design will continue to coexist with VR. The key is to choose the right design method that aligns with your goals. As VR plays an increasingly important role in web design, we hope these 14 virtual reality website design examples will spark your imagination and inspire your future projects.
If you want more information on website design, the following links may give you a hand:
Written by
Kimmy
Published on
Dec 3, 2024
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