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Beginner's Guide: Create Your First Facebook Post with Ease
Learn how to post on Facebook effectively with this step-by-step guide. Discover tips for personal profiles, pages, groups, Marketplace, and more to boost engagement.
With over 2.9 billion monthly active users, Facebook is a powerful platform for building relationships, driving business growth, and building communities and relationships. But if you’re new to the subject, do you know how to write your first Facebook post? How can you make sure your content stands out from the crowd? What tools or strategies should you prioritize?
This article will answer many of your questions. Whether you’re learning how to post to Facebook, promote products on Facebook Marketplace, or post on Facebook groups, we’ll walk you through it step by step. You’ll get practical tips, avoid common pitfalls, and help you create posts that resonate with your users. By the end, you’ll learn the basics and advanced techniques, such as posting anonymously or integrating Instagram content.
How to Create Your First Facebook Post Today
Step 1: Set up your Facebook profile and avatar
When you download Facebook from your app store, the first step is to jump to your Facebook profile page. At this time, you need to add your profile picture and introduction, tell users who you are and what value you can provide them, to build trust and maximize exposure.
When completing your profile, use a clear and recognizable headshot photo (your headshot or your personal brand headshot is best) and fill out key information in the "About" section, such as your occupation, interests, or website link. This will help users get to know you better.
If you’re a professional working in business or law, you’ll want to prioritize a cover photo that reflects your brand or store (for example, a cafe could show the interior). You can also optimize the “About” section with some industry-specific keywords (such as “handmade jewelry” or “IT consulting”). You can also add basic information like business hours, location, and a call-to-action button (“Contact Us” or “Buy Now”) to increase the likelihood of users visiting.
Step 2: Write your first blog post
After completing your personal information, you can try to publish your first post. You can click on the homepage, and there is a "+" sign at the top of the page to start sharing.
Here are some tips for your first post:
Posting doesn’t mean posting long articles. You don’t need to add too much text, just one or two sentences will do, and you can use some emojis or line breaks as appropriate to improve the readability of the content.
For example, if you are a traveler and you go to Bali, you can post something like: “Bali Adventure Starts Now! 🌴✨ Click to follow, the exciting content is coming!”
In addition, the type of content you post is also important: on Facebook, it is best to post more photos or videos, because this will maximize your interaction rate.
Also, when you share a link, it is best to add some eye-catching titles, such as “5 Steps to Solve Slow Wi-Fi Speed 👉 [Link].”
And, when posting, you can also use tools such asMeta Business Suite to plan the content you want to post in advance, mark your location, so that you can radiate to the people around you, or you can target a specific group of people (for example, promote workshops to people aged 18-25 in New York City).
Moreover, you can invite others on social media to join the conversation by typing “@username” in your post, and help your post reach their audience and your own audience. Facebook allows other Facebook users to mention you. However, Facebook does not support mentioning your Facebook profile on third-party platforms such as Hootsuite.
Pro Tip: Check your Activity Log to see what types of posts (videos, polls) perform best and then optimize your posting strategy. The rule is to choose what people are paying attention to right now.
Step 3: Post to a specific platform
Learning how to post on Facebook means you have mastered another great resource. For example, Facebook Marketplace on the platform allows you to sell items locally.
If you want to realize your goal of monetization through Facebook, you can click on "Marketplace", find "sell", and then upload more than 5 photos of the products you want to sell in this place. Because, according to Meta data, 35% of buyers prefer to make choices based on real pictures of items. In addition, after you upload the pictures, you need to write the information of the product clearly (the year and age of purchase, degree of damage, price), and you can also add keywords such as "vintage" or "brand new" to attract users to search. When you have time, you'd better update the product information every week to increase exposure.
Pro tip: On Marketplace, you’ll want to use descriptive titles, such as “Comfy modular sofas that are pet-friendly!” For anonymous posts, be clear about the topic you’re posting about (e.g, “Looking for career advice”) to encourage engagement.
Step 4: Post cross-platform
Learning how to post on Facebook isn’t limited to Facebook alone. You can also expand your reach if you try to combine it with Instagram.
For example, you can share Instagram posts directly to Facebook, and the process is very simple: you can click on "Share" on any Instagram post (whether it is a photo, video, or story), then select "Facebook", and then select your personal profile or connected business page. In addition, after you post on Instagram, you can add hashtags such as #InstaToFB or #CrossPromotion and use your influence to encourage fans on both platforms to interact.
According to Sprout Social, bloggers can increase their overall engagement rate by 28% after posting content on multiple platforms because it can attract users on both platforms without duplicating creative and investment. This method is particularly effective for brands that showcase products or events. For example, a fashion brand shared a fashion show video from Instagram to its Facebook page, driving traffic to both accounts.
Step 5: Optimize your video posting steps
Timing and strategy matter when it comes to maximizing visibility on Facebook. Hootsuite's research shows that it is best to post between 10 a.m. and 3 p.m. on weekdays. Generally, users click on it 18% more during this period than at other times because this is the peak time for user activity. In addition, it is best to pair your post with a compelling call to action (CTA): add a "Buy Now" button to your homepage post to guide users to your website.
Or you can also ask a question at the end of the post, such as "Which design do you prefer? Please leave your opinion in the comment area!" In addition, you can also regularly check Meta Business Suite Insights to see data such as your content reach, clicks, and shares.
Click on the image to learn how to post on Facebook
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For example, if the post of your new product has low interaction, please adjust the content elements in your video or re-select a high-traffic period to post it again.
In addition, AI is developing so rapidly now that it is not uncommon to let AI help you write or optimize posts. So, you might as well use it. For example, select "Use OwlyWriter AI Enhancement" to let OwlyWriter or Grammarly help you modify the spelling and grammar in the post, optimize the title length, and change the language style of the post, so that your post can be more actionable.
Avoid common problems
Even though the above provides you with some methods and strategies for posting on Facebook, as a novice, you may still make some minor mistakes when you first try to post.
Many novices think that the more they post, the better. However, more than 1-2 daily updates may tire fans and cause them to lose patience. So, what you need to remember is that quality is more important than quantity.
For example, if you run a local coffee shop, you might as well try sharing a photo of morning coffee and a survey on whether everyone likes your new flavor at different time periods, instead of choosing to post specials once an hour.
And it is very important to post content on Facebook that you must not ignore any comments. If you are able, please try to reply to every thoughtful comment. Even if it is a simple "Thank you!" or any emoji.
When posting stories or posts, try to post high-quality pictures or videos. Because no one likes to see your daily account, so you can choose to use free tools such as Canva to improve the quality of pictures or create your own brand templates.
How to post on Facebook business page? You’ll also want to try to make sure each post is consistent with your brand image, whether it’s playful (“Our new latte is online 🔥!”) or professional (“Join our SEO trends webinar, right now”).
Use Facebook Stories to achieve dynamic interaction
Beyond traditional posts, mastering how to post on Facebook includes utilizing features like Facebook Stories to connect authentically. For example, use the Facebook Stories feature. Because stories (short, short videos or pictures) will appear at the top of fans' dynamics, they are very suitable for sharing timely content or behind-the-scenes footage. If you want to create a story, click "Create Story" on your profile or page, upload photos/videos, add some cute stickers, organize polls, and interact with users.
Use Facebook Live to interact with users
Live streaming is another great way to learn how to post on Facebook. You can start a live stream by clicking the "live" button in the plus sign on your homepage. It's similar to posting a post. You can add a descriptive title and interact with your audience through comments. Live videos have a higher interaction rate than pre-recorded videos because everyone is online simultaneously and can communicate face-to-face. For businesses or brands, you can open live streams every week to showcase your products, answer users' common questions, or hold online events. When the live stream is over, you can also use the power of your team to slice the video recording so that users who didn't see the live stream can continue to watch it. However, you must have had your account for more than 60 days to open a live stream. New accounts with less than 60 days cannot open live streams.
Conclusion
Learning how to post on Facebook can turn your profile, Page, or Group into a vibrant hub for connection and growth. Whether you’re sharing photos of your personal life, promoting products on Marketplace, or managing your brand, these steps will help you understand cross-platform sharing, master sharing strategies, and avoid common mistakes. The goal is to make your content resonate with people. Ready to get started? Try writing your first post and use these tips to maximize your engagement.
Check the posts below for more about Facebook guidance:
FAQs
What should my first Facebook post be?
I recommend making your first post a combination of text and rich media—either a photo or video. The idea here is to not only introduce your business to your new audience, but to also provide something that fans will want to engage with and tell their friends about
How do I make my Facebook posts look good?
What are some tips for designing a good Facebook post? Test out what kind of posts your audience responds to most. To name a few – try sharing image posts with detailed captions, graphic posts with bold text, or infographics and see which creates the most engagement.
How to make sure everyone sees your posts on Facebook?
Below your name, tap the audience selector (example: Friends). Tap the circle to the right of the audience you'd like to see your content (example: Friends, Public or Only Me). Learn more about the audiences you can choose from on Facebook.
Why is my Facebook post not reaching anyone?
Your reach is driven by how much your audience values the content you post. This is based on positive interactions and engagement with the content you post, such as link clicks, comments, shares, saves and reactions. Don't post content that includes: Clickbait.
Written by
Kimmy
Published on
May 9, 2025
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