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How to Create a Facebook Business Page: 2025 Step-by-Step Guide
Learn how to create a Facebook business page in 2025 with this step-by-step guide. Boost brand visibility, connect with customers even without a personal account.
If you are a merchant with your own brand and store, have you ever thought that you also need to speak online in this Internet age? For example, create a Facebook Business Page. Your idea is right! However, 72% of small businesses still lack dedicated social media accounts, which may cause them to miss many sales opportunities and customer trust.
In 2025, Facebook business pages will become the choice of more and more businesses and brands. It is essential for SEO, audience interaction, and staying competitive in the Meta algorithm-driven ecosystem. Whether you are a self-employed person who wants to create a Facebook business page (without a personal account) or a marketer who handles customer inquiries, this article can give you a straightforward method.
In this article, you can learn how to do it, avoid common operational problems, and unlock features such as stores and AI-driven ads. Let's build your online brand together.
What Is a Facebook Business Page?
A Facebook Business Page is your public profile on Facebook, designed for creators, small businesses, and organizations to promote their brands. It’s a dedicated place to showcase your content, share updates, and professionally interact with your followers.
If your fans like you, they’ll follow or like your Page, see posts, videos, and updates about your business or content, and help you build a community of your fans. What’s more, you may not know that creating a Facebook business page can also unlock the tools that creators and small business owners need to grow and manage their online presence.
Why Do You Need to Create a Facebook Business Page?
In this competitive world, creating a Facebook business page is a critical move that determines the survival of your brand. There are many benefits to creating a Facebook Business Page. Facebook Business Page is a digital storefront and a center for showcasing your brand, connecting with customers, and expanding your business. Whether you are a creator, small business owner, or entrepreneur, using this platform can open up new opportunities for you while keeping your audience engaged.
Showcase your brand
Your Facebook business page is your online storefront. By uploading pictures and information about your company, you can create an easily recognizable brand image that is unique to you. This way, your company's name, mission, and services will be displayed on the page, and fans will also get all the information they need about your business on the homepage.
Promote your products
You can share engaging content such as posts, videos, and timely updates on your Facebook Business Page, which can keep you connected with your fans and engaged. Adding a URL to your website or a link to your store on your homepage is best, which can drive traffic and provide an opportunity to convert your fans into customers. Whether launching a new product or doing some marketing promotion activities, your homepage is a good tool to increase your company's visibility.
Build Trust and Credibility
Building a professional Facebook page can help your brand gain credibility. Fans are more likely to trust a business with a professional image. Features like reviews and testimonials can help build confidence among potential buyers by letting satisfied customers spread the word about your products.
Understand Your Fans and Audiences
Page Insights is a tool that tracks engagement, demographics, and content performance. It can provide detailed information about your fans, helping you tailor posts to the content that resonates most with them and increasing overall engagement and reach.
Expand Your Reach Across Platforms
You can connect your Facebook page to your Instagram business account so you can manage your video content across both platforms. This integration allows you to reach a wider audience.
Creating a Facebook business page is a long-term process, so you need to take your time and continue to optimize and improve.
How to Create a Facebook Business Page: A 2025 Step-by-Step Guide
Whether you are a small business owner or a creator, following these steps will make it easy for you to create a Facebook business page.
Step 1: Create a personal profile on Facebook
A Facebook page is different from a Facebook profile. You can't just create an account. You need to create or log in to your personal Facebook account profile to use the Facebook page feature.
First, log in to your personal account. Then, click on your personal homepage and navigate to the "Home" menu option. You will see the "page" option. Click here.
Step 2: Complete your personal information
You can enter information about your brand or store in the left panel. After entering, the page preview interface on the right will be updated in real time.
For your name, just write your store name directly, there is no need to be fancy, as long as people can search for it, it is a good name, so that they can find it easily.
For category, please enter one or two words to describe your store, and Facebook will provide some suggestions. You can select up to three, which will help users search better.
The profile section at the bottom is optional, but it is recommended that you fill it out completely so that users can understand and know what you do. You can also organize your language and fill it out later, but this is not mandatory.
Step 3: Add your contact information
Your Facebook homepage is the most prominent place for users to connect with you. Here, you can tell people how to contact you more directly.
But the contact information here is public; everyone can see it. If you don't want to provide an email address or phone number, you don't need to write it down.
You can also enter your store's location and business hours here (assuming you have an offline store). This information can also be added to or modified later.
When you have completed filling in the contact information, please continue to click "Next".
Step 4: Add your favorite visual elements
In this step, you need to upload the cover photo of your Facebook business page and the profile picture of your store or brand. It is also very important to leave a good first impression on users, so you need to choose carefully. Therefore, the key point here is that you must ensure that the photo you choose is consistent with your brand image and easy for everyone to recognize.
Your profile picture and your business name will appear in searches. It will also appear on your Facebook page. You can also modify your profile picture to fit the circular format. The logo will be cropped to fit the circle, so you must also pay attention to that.
For example, if your desktop is displayed at 170 x 170 pixels, it will be displayed at 128 x 128 pixels on a mobile device. The difference between the two is quite large.
After uploading your photo, you can switch between desktop and mobile views using the button in the upper right corner of the preview to see if your avatar and background image look good on different devices.
Also, remember to complete the "Add an action button" section. Facebook's built-in customizable call-to-action buttons let you give your users what they want, including the ability to interact with your store in real life. You need to set these options based on your actual situation and needs. Once you've finished creating your button, click "Next."
Step 5: Invite friends
After you have completed the above configuration, you can start to invite your friends to follow you. You need to click the "Invite Friends" button to invite your Facebook friends to join your new homepage.
Step 6: Publish content to enrich your homepage
Now that you have your own Facebook business homepage, you can also try to publish some content. For example, post some text, create stories and reels, add photos, share links, and conduct polls. If you want to do a live broadcast, that's completely OK.
How to add administrators to a Facebook page?
Of course, it is difficult and inconvenient to run a business alone. If time and other conditions permit, you can add some team members to help you. How to do it specifically? Take a look at the steps below:
First, click on your profile page and select your business page from the drop-down list. In the left menu, click on your page name and click "Settings". Under "Audience and Visibility", click "Page Settings" and select "Page Access Permissions".
You'll see several options for granting permissions:
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Facebook access provides administrator-level access.
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Task access provides more specific access to specific tasks.
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Community admins can only moderate comments and suspend or remove users from a page.
Select the type of team member you want to add, then click the corresponding "Add New Member" button (or click the "Manage" button for community admins).
Search for your new admin by name, then click the correct account. Double-check that you've found the right person, as multiple people may have the same name.
2025 Updates to Watch
As Meta continues to promote the integration of virtual and reality, VR Storefronts will also become a traffic entrance that companies cannot ignore.
This feature allows brands to build 3D virtual spaces on Facebook business pages for Meta Quest users to "wander" in and complete immersive shopping. At the same time, AI Content Moderation can also identify false comments through machine learning, automatically block some spam, and even send risk reports to homepage administrators to help optimize UGC content. These two updates not only enhance the interactive depth of the Facebook business page, but also find a precise balance between security and experience.
Concluison
In this article, you can learn how to create a Facebook business page, avoid pitfalls such as personal account dependency (you can create a Facebook business page without a personal account), and optimize Meta's evolving ecosystem. Synchronizing with Instagram, strategically assigning roles, and adopting AI review tools can ensure that your brand has a certain level of visibility and stays ahead of competitors.
Remember: Facebook business pages are not static digital billboards, but living entities. You need to update content regularly, challenge your posting strategy, and constantly optimize to convert potential users into loyal fans. Are you ready? Save this guide and get started!
FAQs
Can I run my Facebook business page without a personal account?
It is a platform that helps you manage your interaction with customers, send them short answers, and target your audience with ads to spread awareness about your business. Since the rules have changed, it is no longer possible to create a business Facebook profile without having a personal one.
Does a Facebook business page have to be linked to a personal account?
Can I Have a Business Page Without a Personal Profile? No, Facebook does not allow you to create a business page without it being linked to a personal profile.
Can I create just a Facebook business page?
Yes, you can create a Facebook account just for your business as long as you are an official representative for the business and follow Facebook's guidelines.
Why can't I create a business page on Facebook?
Yes, you can't get a freestanding Facebook Business Account. You first need to establish a personal account that links to your Business Page. If you'd like to keep it separate, you can create a new personal account using a different email address, like one from work.
How can you tell if a non-friend is looking at your Facebook page?
Facebook doesn't let people track who views their profile.
Written by
Kimmy
Published on
May 9, 2025
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