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Top Crowdfunding Websites for Business in 2025
Explore top crowdfunding websites for business in 2025—Kickstarter, Milaap (India), SeedInvest & more. Find the best platform for startups, small businesses, and equity or reward-based funding.
If you were starting a business, what do you think is the most important thing for you? I guess many people would say that having sufficient funds in the early stages of entrepreneurship is definitely the most important, especially for startups and small businesses. However, we all know that traditional financing methods such as bank loans often have strict requirements, high interest rates, and lengthy approval processes. So, this has also led to the emergence of a funding gap, which in the long run may hinder your entrepreneurship and put many entrepreneurs and entrepreneurs in a difficult situation.
But there's good news I have to tell you, and don't forget about crowdfunding! It has now become a revolutionary alternative, providing a platform for businesses to connect with a wide range of potential supporters. By harnessing the power of the masses, entrepreneurs can more effectively raise funds and, in some cases, gain valuable market recognition. In this article, we will explore the top crowdfunding websites of 2025, providing you with knowledge about financing strategies to make informed decisions. Let's learn more about it together with us!
Kickstarter: Suitable for creative and product-oriented enterprises
Kickstarter is a tool that crowdfunding enthusiasts often use to launch creative projects and new products. Since 2009, it has provided over $1.5 billion in funding for categories such as technology, fashion, and gaming.
How does it operate?
Kickstarter adopts an all-or-nothing model: projects and businesses that require funding must reach their funding goals within 60 days in order to receive funding. If you miss this goal, you won't be able to raise funds. This brings a sense of urgency to supporters and provides a detailed plan for companies in need of financing.
Click on the image to start using Kickstarter immediately👇
Image From：Brandon the Game Dev
Key details
- Success story: Pebble smartwatch raised $10 million in 2012 (but initially only needed to achieve the $100000 target), and later they validated their concept and launched related products.
- Cost: 5% platform fee+3%+0.20 (or 0.05 for commitments less than $10) payment fee.
- Restrictions: Some countries can use it, while others cannot, with geographical limitations; And every enterprise and project website requires .com domain name.
Indiegogo: A Flexible Diversified Investment Tool
Indiegogo supports financing for technology startups, creative projects, and social causes, and so many people like to use it because it has very flexible financing options.
How does it operate?
It provides two financing models for us to choose from:
It has either all or nothing options (such as Kickstarter) and flexible financing methods (even if you miss your goal, you should keep the funds raised), so it is very suitable for businesses that need partial funding to move forward. It can provide on-demand services and also facilitate post-event production and distribution.
Key details
- Success story: The Coolest Cooler (with mixer and speaker) raised a total of $13 million through Indiegogo, and they also used In Demand to expand their production scale.
- Cost: 5% (all or nothing, goal achieved) or 9% (flexible/all or nothing, goal not achieved) payment fee.
- Accessibility: Global users can use it, and there are no strict regional restrictions yet.
GoFundMe: Suitable for small businesses in urgent need of money and achieving their goals
GoFundMe is a great platform for personal fundraising, so it provides a variety of services for small businesses in need of quick support, such as maintenance or expansion.
Main Features
With a user-friendly interface and powerful social sharing, you can quickly reach users and audiences who can raise money for you.
Another benefit of GoFundMe is that it protects the donations of donors, and if there are any special circumstances, donors don't have to worry about their money not being returned.
Key details
- Successful case: A local coffee shop affected by the disaster raised funds for repairs and restocking, strengthening community connections.
- Usage fee: It is free; Support users to donate 2.9%+0.30 USD each time (regular donation of 5%).
SeedInvest: Equity Crowdfunding Suitable for Qualified Investors
SeedInvest focuses on equity crowdfunding, which can connect early-stage businesses with experienced, qualified investors.
Main Features
Strict entrepreneurial screening ensures that investors have access to high-quality opportunities.
Donating on this platform fully complies with securities laws and can effectively protect the rights and interests of startups and investors.
Key details
- Success story: A fintech startup raised initial funding here and then used it to secure Series A funding.
- Cost: The percentage of funds raised (although each order may vary due to the transaction).
WeFunder: a platform for democratizing equity crowdfunding
WeFunder allows individuals to invest in startups (with a minimum of $100), and even if you are an investor in a small company, you can still receive equity crowdfunding.
Main Features
- Transparent tool: You can raise money on this platform and see investors tracking their investments and company progress at any time.
- Risk Warning: Entrepreneurial investment carries risks, but once successful, it can bring you substantial returns.
Key details
- Fee: 2% (bank transfer) or 5.5%+2 USD (card payment) to investors.
- Fundraising threshold: For startups and small-scale investors, the entry threshold for both is very low.
Crowdcube: specifically for equity financing in the UK region
As the top equity platform in the UK, Crowdcube can help local startups and growth-stage companies raise funds from retail investors.
Main Features
Establish a shareholder community to enhance long-term loyalty and reputation.
Promote the growth of industries such as technology and sustainable fashion.
Key details
- Success story: A sustainable fashion brand in the UK used it to fund the expansion of their factory and gained a certain market share after a while.
- Cost: Platform fee (percentage of funds), optional legal/compliance fee.
Patreon: Suitable for Content-Driven Enterprises
Patreon is specifically created for creators' recurring income, but is suitable for content-rich enterprises (such as software tutorials, industry insights) to raise funds.
Principle
Creators offer membership levels (exclusive content, early product access) to receive monthly commitments. It has established a loyal community and provided a stable income.
Key details
- Success story: Independent game developers provide in-game benefits to supporters through Patreon funding projects.
- Cost: Based on percentage (varies by plan) payment fee.
How to Choose the Best Crowdfunding Website for Enterprises
There are so many choices, choosing the best crowdfunding website for your own or other businesses depends on your goals, users, and funding amount. When you need to operate, you can follow the following steps:
- Funding type: If you only provide products/benefits, please choose reward based platforms (Kickstarter, Indiegogo); （SeedInvest、WeFunder）， If you are willing to share your company's equity with other shareholders, And for donation-based (GoFundMe) supplies used in emergency situations, you need to choose an equity platform.
- Geographical location: Milaap is the preferred commercial crowdfunding platform for the Indian region; However, global businesses are thriving on Indiegogo or Kickstarter.
- Business stage: It is recommended to use Kickstarter when launching products for startups; If you are a small business that needs quick cash, then you need to use GoFundMe; If your company is in the start-up stage and has maintained a high growth trend, you can try SeedInvest.
- Cost: When considering costs, you need to consider the total cost, not the individual cost. Milaap has the lowest cost for Indian businesses, while GoFundMe has the cheapest cost for small short-term activities, so you also need to weigh your goals.
Professional tip: Test your ideas through pre-event surveys (such as Google Forms and other tools) to see what the real needs are. For example, if 50% of respondents say they will support your product, then you are more likely to succeed on Kickstarter. On the contrary, you will need to switch platforms!
Don’t Overlook Platform Support & Analytics: Critical for Novice Crowdfunders
Another key factor that needs to be balanced is the platform's support and resources for election success. Not all commercial crowdfunding websites have high-level guidance, and this may seem insignificant, but is actually important, especially if you are a novice in crowdfunding. For example, Kickstarter offers free webinars on creating campaigns and attracting supporters, while Indiegogo assigns a dedicated event manager for users with a target of over $50000. Milaap has put in more effort for Indian businesses by providing regional language speech reviews and establishing connections with local micro influencers through promotional activities.
Even GoFundMe, known for its simplicity, has a library of thank-you letters and social media post templates that can help you retain users who have crowdfunded for you. In addition, remember to check out the platform's analysis tools: SeedInvest and WeFunder allow you to track investor engagement (such as which pages in your recommendations have the highest views), while Kickstarter displays real-time data on supporter demographics, both of which can help you adjust your strategy during mid-campaign periods. For example, a small jewelry startup using Kickstarter noticed that 70% of its supporters were women aged 25-34, so they added more product photos targeting this group, and their supporters actually increased by 25% within a week. So you can know that ignoring these support features means missing out on built-in tools that can save you time and increase the possibility of funding. I advise you not to step on this pit!
Conclusion
By 2025, commercial crowdfunding websites will no longer be the so-called "life-saving straw", but a strategic tool for raising funds, validating ideas, and building a community of supporters. Therefore, crowdfunding is not shameful, which is normal. Whether you are an Indian small business using Milaap, a startup launching products on Kickstarter, or a company seeking equity on SeedInvest, choosing the right platform depends on your goals and users.
And what you need to remember is that success is not just about choosing a platform alone, but about telling users who you are and making them remember you, and more importantly, remembering your products and public offerings. So in this article, we also mentioned many cases (such as EcoCharge's $182000 campaign or Brew&Cake's ₹ 10 lake recovery), which you can use as inspiration to showcase your company's uniqueness in a similar way. Through top-tier commercial crowdfunding websites and strong promotion, you can turn funding gaps into growth opportunities and launch a business that resonates with supporters and customers. Looking forward to your success shortly!
FAQs
What is the crowdfunding trend in 2025?
Major trends in the forecast period include cross-border crowdfunding campaigns, introduction of non-fungible tokens (NFTs) in crowdfunding, rise of community-powered crowdfunding, use of smart contracts for crowdfunding execution, increased crowdfunding for real estate projects.
What is the future of crowdfunding?
According to the latest market data, global crowdfunding is projected to reach US$ 5.43 billion by 2033, growing from US$ 1.45 billion in 2024 at a compound annual growth rate of 15.82%.
What is the VC market trend in 2025?
AI valuations defy gravity while other sectors experience corrections. Previously inflated valuations and unstable IPO markets are extending exit timelines. In the venture landscape, established funds are still raising capital while emerging managers struggle.
Is Indiegogo better than Kickstarter?
Certain product categories perform better on each platform: Kickstarter demonstrates particular strength in creative projects, games, and design, while Indiegogo performs better in glamping projects and certain hardware categories.
What is the best industry to invest in in 2025?
What sectors are seeing the most investment interest in 2025? Technology, financials, utilities and industrials related to security spending are drawing more attention. These areas are influenced by trends like AI adoption and infrastructure investment.
著者
Kimmy
投稿日
Sep 14, 2025
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