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Top 20 Instagram Models to Follow in 2025
Are you trying to become an Instagram model? Or want to find an Instagram model to follow or learn their outfit style? You can check this guide to find out!
In 2025, Instagram models will continue to be one of the most popular and influential figures on social media. Not only do they attract fans with their unique style and creative content, but they also inspire millions of people worldwide by showing their personal charm and authenticity. Despite facing more and more competitors, Instagram models continue to gain influence day by day, becoming a key partner for brands and corporate marketing.
Although famous Instagram influencers are often the focus of controversy due to their influence, their appeal and fan base cannot be underestimated. Many models have millions of followers, which is one of the reasons why brands are looking to work with them. They have gained huge attention and recognition by sharing fascinating photos and videos and maintaining interaction with their fans. Their social media updates are undoubtedly of great commercial value for fields such as fashion and product promotion.
In 2025, Instagram models have become more than just "a pretty face." They not only set trends but also inspire more fans to follow them through the creation of personal brands. Whether they are senior industry bigwigs or newly emerging celebrity models, they have shaped a more diverse and creative social media world in their own way. Next, we will introduce you to 20 famous Instagram models worth attention. Their dynamics are not only fashionable but also full of authenticity and influence.
Top 20 Instagram Models to Follow in 2025
1.Vittoria Ceretti—@Vittoria
Get ready to meet one of the hottest Victoria's Secret Angels! Vittoria Ceretti is a 26-year-old famous Instagram model. She was born in a small town; her father, Giuseppe Ceretti, is the owner of a flooring company. At the age of 14, she made it to the finals of the Elite Model Look Italy competition, and her fashion journey began.
Vittoria has dominated the Instagram and fashion world with her collaborations with top brands such as Dolce & Gabbana, Fendi, Chanel, and Tiffany. Every appearance she makes is watched, from advertising blockbusters to international fashion shows. Vittoria has shown unparalleled style. Not only is she one of the Victoria's Secret Angels, but she has also frequently appeared on the covers of top fashion magazines. For example: Vogue, Harper's Bazaar, Elle, etc., making her a darling of the global fashion industry.
2.Kendall Jenner—@kendalljenner
Kendall Jenner is not only a famous member of the Kardashian-Jenner family, but also one of the top models in the world. At the age of 14, she signed with the Wilhelmina Models modeling agency and began her modeling career by shooting commercials for Forever 21. With her hard work and talent, Kendall quickly rose to prominence and won the Teen Choice Award for Most Popular Model for two consecutive years (2015 and 2016), establishing her position in the fashion industry.
Kendall Jenner's influence on Instagram is entirely due to her personal charm and achievements. She has more than 292 million followers on the platform and an interaction rate of 1.74, which makes her a social media superstar. The estimated income per post is between $610,000 and $915,000, which also proves her great value in brand marketing. In 2017, Forbes magazine named her the highest-paid model, further proving her commercial value.
Kendall has not only appeared on the covers of top magazines. Such as Vogue, Elle, and Vanity Fair but also walked for world-class brands such as Off-White, Prada, and Proenza Schouler. Her popularity and influence make her an ideal spokesperson for major brands to promote them globally. Whether it is at red carpet events, talk shows, or through endorsing products such as nail polish, jewelry, shoes, and makeup, Kendall's presence undoubtedly enhances brand exposure.
Kendall Jenner is undoubtedly a perfect role model for Instagram models who want to create content on Instagram. For companies, following her social media updates and using her huge fan base for marketing is also indispensable.
Image by Canva
3.Cara DeLevigne—@caradelevingne
Cara Delevingne is a British fashion model and actress who has quickly carved out a niche in the fashion world with her unique charm and eclectic personality. Her modeling career began in 2002 when she shot a magazine blockbuster for Italian Vogue at the age of ten. Seven years later, she signed with Storm Model Management and began working for top brands, including Burberry and Chanel. She has appeared in many feature reports in well-known fashion magazines such as Elle and Vogue. In 2012 and 2014, Cara won the British Fashion Awards "Model of the Year" award for two consecutive years, becoming a leader in the industry.
If you look closely at Cara's style, you will find that her look is both sophisticated and edgy, which perfectly fits the temperament of modern women. She can always be shot in iconic locations or wearing elegant outfits, injecting an irresistible charm into each photo. If you want to learn how to become a famous Instagram influencer, Cara is undoubtedly a role model worth following, and her photos and content show how to break the rules and create eye-catching visuals.
4.Adriana Lima—@Adrianalima
A model's career is often full of challenges. And becoming a supermodel requires more than just good looks but also years of experience, perseverance and a deep understanding of one's image. Adriana Lima is a great example. She has been active in the fashion industry for 25 years and is still as glamorous as ever. She has millions of followers on Instagram, but simply seeing her as a famous Instagram model would underestimate her depth. She has walked for global brands such as Victoria's Secret and has become one of the icons in the industry.
5.Bella Hadid—@bellahadid
Bella Hadid is a modeling sensation who continues to inspire millions of fans around the world with her unique blend of high fashion and street style. Bella's fashion choices are bold and avant-garde. And she always exudes unparalleled charm in every public appearance. Whether it's on the catwalk or in her daily looks, Bella always deftly combines classic and modern, redefining what "fashion" and "beauty" are.
In 2025, Bella will continue to lead the trend and become a must-see role model for those seeking fashion inspiration and modeling development enlightenment. Her influence not only stays in the fashion industry but also radiates to street culture, social media, and major brand collaborations. If you are looking for fashion inspiration, Bella is undoubtedly a must-see figure for you.
Image by Canva
6.Gigi Hadid—@gigihadid
As a supermodel and fashion icon, Gigi Hadid shines on the catwalk and on her Instagram account. She is a famous Instagram influencer. Her posts showcase her personal fashion style and share many heartwarming family moments, giving fans a glimpse into her daily life.
7.Emily Ratajkowski—@emrata
Emily Ratajkowski is more than just a famous Instagram model. She's a cultural icon known for her sultry photoshoots and boundary pushing style. Her Instagram account is a treasure trove of eye-popping selfies, beach vacations and inspiring messages about body positivity and self-love.
8.Candice Swanepoel—@angelcandices
South African supermodel and Victoria's Secret Angel Candice Swanepoel have captured many fans with her ethereal beauty and beach vibe. Her content perfectly blends high fashion with relaxed and leisurely moments in life. Through her dynamics, we can feel her confidence and charm on the catwalk and get a glimpse of her leisurely vacation life, showing her unparalleled charm in and outside the fashion industry.
9.Romee Strijd—@romeestrijd
Romee Strijd has captured the hearts of countless fans on Instagram with her charming image. Romee have an impeccable fashion sense, and she is also loved for her friendly personality.
10.Jasmine Tookes—@jastookes
Jasmine Tookes has become a famous Instagram influencer with her stunning beauty and vibrant personality. Jasmine's Instagram always gives us a glimpse into the wonderful world of this top model. Follow her to get fashion inspiration and fitness tips and share the fun of travel adventures with her so that you are full of motivation and surprise every moment.
Image by Canva
11.Taylor Hill—@taylor_hill
Known for her versatile style and natural beauty, Taylor Hill's feed is a feast for the eyes, ranging from high-fashion shoots to candid and authentic moments from her everyday life. Whether she's slaying on the catwalk or sharing travel snaps, Taylor exudes confidence and charm in every post.
12.Josephine Skriver—@josephineskriver
Josephine Skriver is an Instagram model. She shares glimpses of her glamorous life as a model, philanthropist, and advocate. Whether she's walking the runway or sharing her fitness routine, Josephine's feed is a mix of fashion inspiration and heartwarming moments. Follow her for a daily dose of positivity, empowerment, and style that'll keep you inspired and motivated.
13.Lais Ribeiro—@laisribeiro
Lais Ribeiro has captured the hearts of many fans on Instagram with her stunning beauty and charming temperament. Follow her, and you will get fascinating fashion inspiration, enviable travel experiences, and a glimpse behind the scenes of this top model. She knows how to win people over with her irresistible charm.
14.Cindy Kimberly—@wolfiecindy
Cindy Kimberly has been turning heads on Instagram with her striking features and mesmerizing eyes. It has become a famous Instagram influencer. Follow her for fashion inspiration, beauty tips, and behind-the-scenes looks.
15.Devon Windsor—@devwindsor
American model and Victoria's Secret Angel Devon Windsor has captured the hearts of many fans on Instagram with her bright smile and outspoken personality. With an impeccable fashion sense and an enviable figure, Devon's feed is a mix of fashion blockbusters and snapshots of her daily life. Whether she's strutting down the catwalk or sharing her fitness moments, every one of Devon's posts exudes confidence and authenticity. Follow her for daily fashion inspiration, fitness motivation and candid moments that will leave you feeling inspired and renewed.
16.Lila Grace Moss—@Lilamoss
Lila Grace Moss started her modeling career at a very young age, and in 2016, she appeared on the cover of Italian Vogue with her mother. She has collaborated with well-known brands such as Marc Jacobs Beauty and Miu Miu and made her debut at Paris Fashion Week in 2021. Since then, Lila Grace Moss has appeared on the covers of many major fashion magazines, including British Vogue and Vanity Fair. It is undeniable that she is a famous Instagram influencer.
Image by Canva
17.Alexa Chung—@Alexachung
Have you ever wondered who a true style icon is? Meet Alexa Chung, a British model and TV personality who is making waves in the fashion world! She started modeling as a teenager and has worked with legendary brands such as Vivienne Westwood and Stella McCartney.
Not only that, Alexa has also hosted popular shows in the UK and the US, including Netflix's Next In Fashion. She and Mulberry launched a fashion brand handbag named after her in 2017, which shows that she is a true trendsetter.
Alexa has a unique style and has won the love of many fashion lovers with her elegant yet playful combinations. She is not just a model but also a cross-border fashion icon. Whether it is designing, hosting, or participating in the cooperation of trendy brands, she has proved her deep understanding of fashion and innovative ability.
18.Natasha Oakley—@Tashoakley
If you are interested in blonde Instagram models, be sure to check this out. Natasha Oakley is an Australian influencer and female Instagram model. Natasha initially became famous for her blog "A Bikini A Day," co-founded with her friend and business partner Devin Brugman, who shared their swimwear and lifestyle. Not only that, Natasha founded the retail brand MONDAY Swimwear in 2014, a brand that focuses on fashionable and comfortable swimwear and is loved by fans and the fashion industry. With her enviable figure and fresh and natural charm, Natasha has become one of the representatives of swimwear and vacation style in the world.
19.Tess Holliday—@Tessholliday
Tess Holliday is one of Instagram's most influential plus-size models, having gained widespread attention for her modeling career and becoming an icon for women around the world for her advocacy for body positivity and inclusivity.
20.Liu Wen—@Liuwenlw
Liu Wen is undoubtedly a benchmark figure in the Chinese and even Asian fashion world. As the first Chinese model to walk the Victoria's Secret Fashion Show, she has broken countless industry barriers and become an iconic figure in the global fashion circle. Not only does she leave a deep impression on the catwalk, but she also has a huge fan base on Instagram and is a source of fashion inspiration for many Asian women. Liu Wen's achievements not only represent personal brilliance but also have brought a huge positive influence on China and the entire Asian modeling industry, breaking the stereotype of Asian models and opening up more opportunities and possibilities.
Conclusion
Whether you're a fashion lover or a creator seeking inspiration, these Instagram models are a must-see source of inspiration. From groundbreaking fashion shows to personal style showcases, they continue to push boundaries and influence industry trends. Following these models not only gives you fashion inspiration but also allows you to feel their fearless spirit in their careers and lives. In 2025, follow in the footsteps of these supermodels and let their influence and creativity inspire you to take on new challenges!
Written by
Kimmy
Published on
Apr 22, 2025
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