How to Use AI to Improve Your Ecommerce Website's Layout
Discover how AI can revolutionize your ecommerce website's layout. Learn tips to optimize user experience, increase conversions, and enhance design efficiency with AI tools.
A potential customer lands on your ecommerce site, excited to shop. But within seconds, they’re frustrated — the layout is messy, navigation is confusing, and they can’t find what they need--they bounce away before even considering a purchase. Sound familiar?
This happens all too often. A great product can easily be overshadowed by a poor website layout design. But here’s the good news: AI is changing the game when it comes to ecommerce website creation.
Take Wegic, for example. After your website prototype is finished, you can still have further "chats" with the tool, telling it exactly what you need for further customization, and it will guide you through creating the best ecommerce website layout. Whether you're looking to adjust navigation, change colors, or optimize your product pages, Wegic makes it as easy as talking to a designer friend.
In the next sections, we’ll dive into how AI can help you design the perfect website layout that not only draws visitors in but keeps them engaged. Ready to transform your ecommerce site into something your customers will love? Let’s explore how!
Why Your Ecommerce Website Layout Matters
User Experience
How easy is your website for customers to find what they’re looking for? A website layout that’s messy or hard to navigate can turn away potential buyers faster than you can say “checkout.”
A well-optimized website layout makes the shopping experience enjoyable. When everything is in the right place — like having clear menus, easy-to-find products, and smooth checkout steps — your customers are more likely to stay longer and complete their purchases. Studies show that 48% of consumers say a website’s design is the number one factor in deciding the credibility of a business. So, the best ecommerce website layout is one that not only looks good but feels intuitive and simple to use.
First Impressions Count
Did you know that you have less than 5 seconds to make a first impression on a new visitor to your website? That’s right. Within the first few moments, they’ve already formed an opinion about your site. If your website layout design is chaotic or hard to navigate, they won’t hesitate to leave and find a competitor with a cleaner, easier-to-use site.
Think of your website as the front door to your business. If it’s messy or unwelcoming, people won’t want to come in. On the flip side, an inviting and well-organized layout can make a customer feel comfortable and eager to explore more. Data shows that a well-designed homepage can lead to 55% higher engagement, keeping visitors on your site longer and increasing the chances they’ll make a purchase.
Mobile Optimization
These days, more people shop on their phones than ever before. In fact, over 50% of global web traffic comes from mobile devices, which means if your ecommerce site isn’t mobile-optimized, you’re missing out on a huge chunk of potential customers. A website layout that looks great on a desktop might appear cluttered or hard to read on a phone--and that can easily drive visitors away.
Therefore, responsive design — meaning a layout that automatically adjusts to any screen size — is critical in today’s mobile-first world. AI-powered tools like Wegic can automatically optimize your site’s layout for mobile devices, ensuring a smooth experience for customers, no matter how they access your site.
The Role of AI in E-commerce Website Design Today
AI’s Impact on Layout
AI tools can analyze how customers interact with a website and suggest layout changes to make the shopping experience smoother. Take Amazon, for example, they track how people browse their site, and use AI to adjust its homepage layout. If customers struggle to find certain items, AI might push those products higher on the page to make them easier to find, a simple change that not only helps users but also boosts sales by making popular items more visible.
Another great example is Dynamic Yield, which personalizes website layouts based on what customers are looking for. If someone often browses electronics, the site might rearrange itself to highlight more tech products, helping users discover what they want faster — and increasing the chance they’ll buy.
AI-Driven Personalization
In ecommerce, Sephora uses an effective approach with its Virtual Artist feature. This tool lets customers try on makeup virtually, analyzing their skin tone and facial features to recommend products that are a perfect fit. It’s a personalized experience that helps shoppers feel confident about their choices, leading to higher sales and happier customers.
AI and A/B Testing
A/B testing is a powerful way to figure out which website design works best, and AI can make this process faster and more accurate. Expoze.io used AI to test different background colors on their homepage. By tracking where users’ eyes went, they could see which design changes caught their attention before even launching the test, which helped them quickly pick the layout that would engage customers the most.
Varnish & Vine also used AI for multivariate testing on their product pages. Instead of just testing one element at a time (like a button color), the AI tested several things — like headlines and calls to action — all at once. Thanks to these smart changes, Varnish & Vine saw a increase in orders and a jump in revenue. It’s clear that AI-powered A/B testing can make a huge difference in how well a website performs.
Practical Tips to Use AI for Improving Your Ecommerce Website Layout
1. Create Simple, User-Friendly Navigation
Tip
- AI can help simplify and optimize your website’s navigation, ensuring that your customers can find what they need without frustration. A clean, intuitive menu is essential for keeping users engaged and reducing bounce rates for the best ecommerce website layout.
Example Tool
- Weblium is an AI-powered website builder that helps you design clear, intuitive navigation menus. By analyzing user behavior, it suggests the best layout for your menu. Combined with its drag-and-drop interface, you can make real-time adjustments, ensuring your customers can easily find what they’re looking for without the need for complex coding or design skills.
2. Boost Visual Appeal
Tip
- Your website’s design plays a big role in attracting and retaining customers. Use AI to recommend color schemes, fonts, and layouts that reflect your brand identity and resonate with your target audience.
Example Tool
- Neural Love uses AI to generate HD-quality images that fit your brand’s style. Whether you need high-quality product images or enhanced visuals for banners and backgrounds, Neural Love can help you select the best images, ensuring your ecommerce site looks polished and visually appealing to be one of the best ecommerce website layouts.
3. Personalize the Shopping Experience
Tip
- Like what we talked about earlier, customers expect a personalized experience when shopping online. AI can help you create dynamic layouts that change based on a customer’s preferences, browsing history, or even their location.
Example Tool
- Framer AI takes personalization to a brand new level by adjusting the design of your website based on user behavior automatically. If a customer frequently browses sports gear, Framer AI will automatically highlight related products on the homepage, an easy tailored experience not only makes shopping easier but also increases the chances of conversion to make the best ecommerce website layout.
4. Add Interactive Animations
Tip
- Engaging animations can bring your ecommerce site to life, catching the attention of your visitors. AI can help add animations and scrolling effects to make the shopping experience more interactive and fun.
Example Tool
- Maverick allows you to integrate personalized video content into your product pages. When a customer hovers over a product image, a short video showcasing the product in action can play. This dynamic feature increases engagement and gives users a better understanding of the products, leading to higher conversion rates and a more interactive shopping experience.
5. Optimize Product Pages for Conversions
Tip
- AI can optimize your product pages by suggesting the best layout for product images, descriptions, and call-to-action buttons, ensuring that your pages are set up to drive the most sales.
Example Tool
- ConvertMate uses AI to analyze user behavior and suggest improvements for product pages. It can recommend changes to product descriptions, images, or even the placement of call-to-action buttons to make them more effective.
- One ecommerce business, after implementing these AI-powered optimizations, saw a 12% increase in orders and a 43% boost in revenue, showing how AI can make a big difference in turning visitors into customers by fine-tuning your product pages for maximum conversions.
How Wegic Can Help Transform Your E-commerce Website Layout
If you get your e-commerce website done by chatting with Wegic, you're on the fast track. Wegic’s AI simplifies design, letting you create a sleek, user-friendly, and mobile-optimized site with no coding, all through easy conversations.
Need clear instructions on how to delicately customize your Wegic-generated website? Click the image below and visit Wegic's help center!👇
Wegic’s Unique Conversational AI
Wegic’s core strength lies in its chat-based AI, which lets you redesign your ecommerce website through simple, natural conversations to the best ecommerce website layout. There’s no need for coding or complicated software. Just type or speak your design preferences, and Wegic’s AI will adjust your website layout accordingly.
Want to change the navigation, colors, or even the entire page structure? Wegic makes it easy to bring your ideas to life. This user-friendly feature allows anyone, even those with little to no technical knowledge, to create a professional, customized website layout design.
Tailored Design Recommendations
Wegic’s AI doesn’t just make random changes, it provides personalized design recommendations based on your ecommerce site’s goals, audience, and current layout.
For instance, if your visitors are struggling to find certain products, Wegic can suggest ways to reorganize your homepage for better visibility if you tell Wegic about your needs. Wegic helps you optimize the best ecommerce website layout examples to ensure your e-commerce site looks great and performs well based on your needs, increasing both user engagement and conversions.
Mobile-First Designs
In today’s digital world, a significant portion of online shopping happens on mobile devices. Wegic takes a mobile-first approach by automatically adjusting your ecommerce layout to be responsive across all screen sizes. Whether it’s a smartphone, tablet, or desktop, Wegic ensures your website provides a smooth, consistent experience on any device, helping you stay ahead in a competitive ecommerce market where mobile optimization is critical to retaining customers and driving sales.
Easy Customization
Besides chatting for more customization, Wegic further simplifies this process with its unique Draw Reference Sketch feature, a tool that allows you to sketch out your ideas, even roughly, and make changes directly on the design. It works perfectly--whether you're modifying page sections, adjusting the menu, or repositioning elements... Wegic lets you communicate all your preferences quickly and clearly!
You can also upload reference images, use circling tools to highlight areas for modification, and have Wegic generate several options based on your input, making it one of the easiest ways to improve your website creation process using Wegic.
FAQs
1. How can artificial intelligence be used in eCommerce?
AI helps eCommerce by improving website design, personalizing the shopping experience, and making it easier for customers to find what they want. It can suggest layout changes, show products based on customer preferences, and make the website more user-friendly. Tools like Wegic use AI to help businesses design their websites without needing coding.
2. How do I use AI to make my website better?
To make your website better with AI, you can use tools like Wegic. Wegic helps you design your site by suggesting layout changes, adjusting colors, and optimizing your navigation, all based on your inputs through a chat interface. AI also looks at how visitors use your site and makes automatic improvements, making it easier for customers to browse and buy.
3. How does AI help with website layout design?
AI helps with website layout design by watching how users interact with your site. Based on this, it can suggest changes like improving navigation, rearranging products, or adjusting the layout to make it easier for customers to use. With AI tools like Wegic, you can make these changes quickly and easily, without any coding.
4. Can AI optimize my eCommerce website for mobile devices?
Yes, AI can make sure your website works well on mobile devices. Tools like Wegic automatically adjust the design to fit different screen sizes, making your site easy to use on phones and tablets. This helps improve the shopping experience and increases the chance of customers making a purchase.
Conclusion
AI is revolutionizing e-commerce website design by enhancing layout, navigation, and personalization, helping businesses create more engaging, user-friendly sites that boost conversions.
Ready to upgrade your ecommerce site to make it the best ecommerce website layout? Try Wegic today for free with 70 credits and discover how easy it is to transform your website with conversational AI, simplifying the design process and elevating your ecommerce layout to new heights.
Written by
Kimmy
Published on
Dec 10, 2024
Share article
Read more
Our latest blog
Webpages in a minute, powered by Wegic!
With Wegic, transform your needs into stunning, functional websites with advanced AI
Free trial with Wegic, build your site in a click!