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Start Earning Now: 20 Digital Products to Sell with Expert Tips
Making money online is a common phenomenon nowadays. In this article, we will show you 20 popular digital products. You will learn to make money from different products.
Are you a small business owner or working by yourself (SOHO)? Do you want to make money online but don't know where to start? Selling digital products online is a smart and easy way to earn money. You don't need a big team or a lot of money. Once your digital product is made, you can sell it repeatedly, no shipping required!
In this article, we will show you 20 popular digital products to sell that people are buying today. You will learn what each product is, why it sells well, and how much money people are making from it. We will also share smart tips from experts to help you choose the right product and start selling fast.
From eBooks and Etsy digital products to online courses and printables, there are many great options for you to try. Whether you want to earn extra money on the side or grow your business, digital products can help you reach your goals. Let's look at real data and simple steps to help you pick the best digital products to sell for you. It's time to start earning now—let's get started!
#01 Digital Product Market Overview
Today, many people buy and sell things online. One big trend is digital products. These are things you can download, like eBooks, printables, photos, or online courses. The global market for digital products to sell is growing fast. Reports show that each year, more people choose to buy digital goods because they are easy to get and use.
In China and across Asia, people are used to shopping online. Many also pay for apps, music, and courses with their phones, making it a great time to sell digital products online.
Before you choose what digital products to sell, it's smart to look at five things:
1. Market demand: Use tools like Google Trends or Etsy's best-seller lists. You can also check what's popular on TikTok, Instagram, or YouTube. If many people are talking about something, it may be a good product.
2. Competition: Search for similar products on platforms like Etsy or Gumroad. See how many are selling, how they are priced, and how many reviews they have.
3. Time and cost to make: Some products are quick to make, like digital planners. Others take longer, like video courses. Consider whether you need special skills or tools.
4. Who will buy: Think about your buyers. Are they students? Parents? Business owners? Artists? Knowing this helps you choose the best digital products to sell.
5. Profit and price: Decide how much to sell it for. Compare this to how much time or money you need to make and market it.
If you follow these steps, you will better understand how to sell digital products, where to sell digital products, and even get ideas for top Etsy digital products.
#02 20 Digital product categories and market comparison
Beginner class (zero technical threshold, quick output)
1. AI Website Builders
Market Need: Many small business owners, bloggers, and freelancers want their own websites. But not everyone knows how to code or use complex tools. That's why AI website builders are becoming more popular. People wish for fast, simple ways to build a beautiful website. Wegic is a great example. It lets users create and publish a website in just 60 seconds, which is fantastic for beginners!
Action Tips: You can sell websites as a service or help others use AI tools. Create tutorials or offer setup help. This is one of the best digital products to sell if you're good at explaining simple tech tools. You can show people how to sell digital products by using your website as an example. List your service on Fiverr, Etsy, or other sites — these are good places to sell digital products.
Wegic AI Website Builders 👇
2. Digital Templates (PPT, Word, Excel)
Market Need: Students, teachers, business workers, and online sellers often need templates to save time. PowerPoint slides, Excel sheets, and Word documents are used daily. On Etsy, Canva and other digital markets, thousands of people search for presentation templates, invoice forms, and planners. This type of product is always in demand and has a broad audience.
Action Tips: Make helpful and editable templates that people can reuse. Focus on templates like business reports, lesson plans, or resume layouts. Add colors, icons, and easy instructions. This is one of the best digital products to sell because it is quick to make and can be sold many times. If you want to learn how to sell digital products, start with templates. Post your designs on Etsy and tag them as Etsy digital products to reach the right people.
3. HD Wallpapers & Illustration Packs
Market Need: People love changing their phone or computer wallpaper. Many also use art for social media or projects. Wallpaper downloads are very popular on Pinterest and design sites. Some people want cute designs, while others wish for minimalist or seasonal themes. There's something for everyone, which means this is an excellent market with lots of room.
Action Tips: Draw or design images using free tools like Canva or Procreate. Offer wallpapers in bundles, like " Spring Vibes" or "Cute Animals Pack." Add size options for phones and desktops. This is a fun idea if you love art and are wondering what digital products to sell. You can also sell digital products online on places like Etsy, Gumroad, or your website.
4. Sound Effects & Background Music
Market Need: Today, many people make short videos for TikTok, YouTube, or Instagram. These videos often need music or sound effects, which is why the demand for good audio is growing fast. Platforms like Shutterstock and Envato show top-selling sound packs weekly. Creators want happy music, spooky sounds, or even funny effects.
Action Tips: Record or mix background music. Use sound-editing tools online. Sell by theme (e.g., happy, calm, horror). You can sell digital products online with just a microphone and an editing app.
Intermediate and advanced (certain skills or knowledge required)
5. Online Courses & Video Lessons
Market Need: Many people want to learn new things online, like English, coding, or Excel. Platforms like Udemy and Tencent Classroom show that millions of people pay to learn.
Action Tips: First, write a script with easy steps. Then, use a camera or screen recorder to make the video. Edit it with simple tools. Then, upload it to websites like Udemy or YouTube.
This is one of the best digital products to sell because people are always learning. Online courses are a great start if you want to know how to sell digital products.
6. Membership Services & Paid Communities
Market Need: People love joining special groups where they can learn and talk. On Patreon, many creators earn a monthly income from paid members.
Action Tips: Share valuable content often. Use simple tools to create a private group or mailing list. Make sure your price is fair. Talk to your members and answer their questions.
Starting a paid community is a brilliant idea if you're looking for digital products to sell. You can also sell digital products online through private newsletters or forums.
7. Custom Website & Landing Page Templates
Market Need: Business owners and online sellers need websites. Shopify and ThemeForest show that templates sell fast.
Action Tips: You don't need to know coding. Use drag-and-drop builders or simple HTML. Make clean designs that people can use quickly.
This is where you can easily sell digital products—on marketplaces with high traffic. These templates are also popular as Etsy digital products, especially for new businesses.
8. PDF Guides & How-To Manuals
Market Need: People search for step-by-step guides to learn apps, tools, and systems like Photoshop or Excel.
Action Tips: Use clear titles, photos, and easy words. Organize by chapters. Use free design tools like Canva.
PDF manuals are some of the best digital products to sell if you enjoy writing and teaching. You can also sell digital products online in bundles to increase value.
9. Printable Workbooks & Calendar Templates
Market Need: Students, teachers, and parents love printable tools for daily planning. Etsy search trends show strong interest.
Action Tips: Make your design pretty and practical. Add editable layers. Offer custom options for buyers.
If you're thinking about what digital products to sell, printable calendars and planners work well. You can list them as Etsy digital products and update them seasonally.
10. Social Media Template Packs (Stories, Covers, Posters)
Market Need: Bloggers and small shops want to post great images on Instagram or TikTok. Canva makes this easy.
Action Tips: Design bold images, matching colours, and clear text. Save your work in folders for fast reuse.
These template packs are some of the best digital products for designers to sell. If you're ready to sell digital products online, social media packs are a fast-moving niche.
Advanced professional category (higher professional skills threshold)
11. SaaS Trials & Lightweight Plugins
Market Need: Many small businesses try software before buying it. On Shopify, many apps offer free trials to attract users. Studies show that many users buy after one month.
Action Tips: If you know coding, use Flutter or React Native to build a simple tool. Add a small fee system and test your app. You can offer free trials to grow fast.
This is a brilliant idea when thinking about digital products to sell. Software tools that save time are always popular. You can host them on app stores or your website.
12. Custom Logos & Brand Design Kits
Market Need: Small online shops want a strong brand look. Sites like DesignCrowd show high demand for logo services.
Action Tips: First, ask what the client needs. Make a draft logo. Share and improve it. Send the final design with files. Add brand colours, fonts, and banners to one kit.
If you're wondering how to sell digital products, start with design. Many small shops need help. Upload your service to design platforms and offer samples.
13. SEO Reports & Keyword Toolkits
Market Need: Bloggers and small online stores need SEO help for higher ranks on Google.
Action Tips: Make a simple Excel file showing search volume, top keywords, and traffic charts. Include tips for beating other websites.
If you know SEO, these are the digital products to sell. They're beneficial for small website owners who often want help but can't hire big agencies.
14. Digital Avatars, AR Filters & NFTs
Market Need: Online games, apps, and NFT platforms like OpenSea are growing fast. Some people buy digital art as collectibles.
Action Tips: Use 3D software to make cool avatars or filters. Learn how to upload them to NFT or AR platforms. Keep files light and mobile-friendly.
If you're creative, these are trendy Etsy digital products. Many creators sell unique styles online, such as avatars or filters.
15. Game Assets & Unity Plugins
Market Need: Indie game makers often buy assets to save time. Unity's Asset Store shows top sellers, including models and scripts.
Action Tips: Create simple 3D models or plugin scripts. Test them in Unity. Bundle them with clear use guides.
This is one of the best digital products to sell if you like games. Game developers need fast solutions, and you can sell digital products online in game asset stores.
16. Online Coaching & Remote Consulting (Voice/Video)
Market Need: People pay for advice—language learning, therapy, fitness, and more. One-on-one sessions are rising in apps and websites.
Action Tips: Pick your topic. Set a price for each session or offer a VIP plan. Use tools like Zoom or Google Meet.
This is where to sell digital products if you are an expert. Coaching and consulting are great ways to help others and earn online.
Cross-border and value-added services
17. Multilingual Translation Packs
Market Need: Many cross-border sellers on TikTok and online shops need help with translation. They want content in English, Spanish, French, and more to sell better overseas.
Action Tips: First, use AI tools to translate the text. Then, proofread it by hand to fix minor mistakes. Finally, provide the final files in Word or JSON format for easy use. If you're good at languages, this is one of the best digital products to sell. You can offer your service on freelancer websites or translation platforms.
18. E-Certificates & Digital Signature Kits
Market Need: Online schools and remote teams need legal, secure documents. They often need to send certificates with digital signatures.
Action Tips: Make editable certificate templates in PDF. Add options to sign with tools like Adobe or use paid plugins for encryption.
If you're exploring selling digital products, offering trusted tools like these is a good start. They're helpful for schools, HR teams, and business training.
19. Custom Gift Card & Coupon Generators
Market Need: E-commerce sellers and bloggers want to send coupons in a fun way. Many use WeChat or email to promote deals.
Action Tips: Build tools that can create discount codes or gift cards. Add QR code options. Connect the tool with the shop APIs for real-time use.
Thinking about what digital products to sell? Start here. Shop owners love tools that bring more sales, and these are easy to promote.
20. Marketing Automation Scripts & SOPs
Market Need: Small businesses want to save time. They need scripts for group chats, emails, and social media to run faster.
Action Tips: Write easy-to-follow SOPs (step-by-step guides) and offer ready-to-use scripts for email tools, Taplink, and chat platforms.
These are useful Etsy digital products if you know marketing. Many people want to automate it, but don't know how. You can sell digital products online or through community platforms.
#03 Expert practical skills and promotion suggestions
1. Check What People Search For
Use tools like Google Keyword Planner or Ahrefs to find out what people are looking for online. For example, you can check how many people search for "ebooks" or "templates" each month. You can also see how hard it is to compete. This helps you choose the right digital product to sell.
2. Plan Your Price and Profit
Products can be cheap, medium, or expensive.
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Low price: $2–$10 (good for fast sales)
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Medium-price: $20–$50 (most popular)
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High price: $100+ (higher profit)
You can also create product bundles or offer discounts to get more buyers.
3. Choose Where to Sell
Pick a good platform:
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Amazon Kindle: for ebooks
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Udemy: for online courses
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Etsy, Canva: for templates
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Gumroad: for all kinds of files
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Use social media ads and blog posts to tell people about your product.
4. Help Your Customers
Set up email replies to answer questions quickly. Create FAQ pages. Build an online group like a Facebook Group or Discord server to support users and share updates.
5. Learn from Success Stories
Some sellers on Etsy earn $100+ a day with templates. Others have thousands of students on Udemy. Read their stories and try to use their ideas.
Conclusion
Now, you’ve learned about 20 types of digital products to sell and how the market works. These ideas can help small business owners or solo workers (SOHO) choose the best product. Always use real data to guide your choice, and remember—selling digital products is not just about making them but also sharing them in innovative ways.
Written by
Kimmy
Published on
Jun 17, 2025
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