How to make a stunning About us page?
In this blog, we’ll take you deep into how to create an amazing About Us page and learn from some wonderful and inspiring examples.
About Us page is a good platform for your audience to engage with your brand. It's more than just a formality; it's a chance to connect deeply with your audience. It can turn casual visitors into loyal supporters by sharing your story and values.
The article will delve into how to make a stunning About Us page and show some brilliant examples to inspire you, aiming to help you create your desired About Us page.
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What is an About Us Page?
An "About Us" page is an important part of a website that provides visitors with information about the organization, company, or individual behind the site. It is something more personal compared with other homepages. It will tell the brand’s story, share the mission and culture, outline how your brand has evolved, and emphasize what makes your brand unique. This will help build a deeper connection with your audience.
Why Does Your About Us Page Matter?
An "About Us" page is a crucial component of your website and brand image, offering several benefits. It not only tells your audience more information about your brand but also fosters trust and engagement with your audience.
A great About Us page will create a memorable impression on your brand and company. As we all know, the page will introduce team members and share stories, which makes the whole website more real and humanized. This will make audiences feel connected and engaged with the brand.
About Us page will help build trust. People are curious about whom they interact with or buy from. They want to know whether the brand is worthwhile to trust. With transparent information on the About Us page, the audience will be more likely to make a deal, thus increasing the conversion rate.
Furthermore, it will also build a good brand identity. The About Us page conveys its mission and value, engaging the audience who have the same beliefs as the brand, which helps strengthen brand identity and loyalty.
How to Make a Stunning About Us Website?
1.Start with Your Story
People are always drawn to stories. Stories have the power to forge emotional connections and resonate with people.
You can talk about what inspired you to start your business, how your company has evolved, what challenges and difficulties you have encountered, and what your first achievement is, or any other information you want to convey.
You can use natural and narrative language to share your story, which will make your brand more real and humanized. Knowing your brand’s story, your audience easily has an emotional connection with your brand.
2.Introducing the Faces Behind Your Brand
People are more willing to connect with people, not just faceless companies. You can introduce your team members, especially those key persons, including their roles, expertise, unique skills, and stunning achievements. You can put some funny pictures or videos of your teams and key figures. This will make your audience feel closer to your company and brand, instead of regarding it as a cold platform.
3.Tell Your Misson and Value
Your mission and value will differentiate your brand from others, which will reinforce brand identity and leave the audience with a memorable impression of your brand. You can explain why these values are important and how they affect your company’s growth as well as what actions and practices of your company are based on these values. This will make your brand more humanized, and help you attract more targeted audiences who might have the same values as your brand, thus leading to brand loyalty.
4.Outline What Makes Your Brand Unique
Highlight the unique selling propositions (USPs) that are different from your competitors, such as your price, technologies, service, or any other ways of doing things. This will let the audience understand your features and know what to expect from your brand, helping them to make a better choice. It is also certainly helping your brand to stand out among the competition.
5.Highlight Your Achievement: Milestones and Success
It is critical to highlight notable achievements for a stunning About Us page.
Extraordinary achievements, awards, recognition from the users or some authorities, sales numbers, or market share, all of these data will allow audiences to build a deeper trust in your brand. It will show your brand’s professionalism and success, which is more convincing for the audience, especially the new one, to establish trust with your business. Of course, it would be better if you could use some graphs.
6.Encourage Interaction
A great About Us page should contain clear contact information because it is one of the easiest and best channels for your audience to get connected with your brand directly. Guiding visitors to take the next step shows them you care about their experience, such as a CTA to sign up for a newsletter or follow your blog for updates. Also, you can provide links to let your audience connect with your social media platform. All these ways are good for enhancing user experience and engagement.
7.Add Some Visual Elements
It is obvious a visual appealing design will arouse people's interest in the brands. Visuals element such as some creative elements or picture and videos, can enhance your narrative and make your message more engaging. You can show your audience some pictures of your company, your team or your workplace. This will allow users to have a direct and memorable impression of your brand and company.
Pro Tip: If you want to create a brilliant About Us page following the above tips, here I would like to introduce one useful tool for you----Wegic.
Wegic is an AI-powered website builder. It is quite useful and user-friendly for those who have no design background or coding experience.
With its AI assistance, what you need to do is just tell it your idea, as descriptively as possible, then it will generate a wonderful page for you. If you have no idea about making a good page, it will give you some suggestions and inspiration. If you are unsatisfied with the result, you can keep changing your requirements and modifying the design. Each user has 120 free credits. Have a try. Below is an example made by Wegic.
Best About Us Examples to Inspire You
You probably already know some good practices and principles for creating stunning About Us pages, and I would like to show you some great examples to inspire you----they are Oatly, Nike, Mailchimp, Ceros, Ben&Jerry, and Chubbies.
1.Oatly
Oatly is a Swedish company that produces plant-based dairy alternatives, primarily oat milk.
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storytelling
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Mission and value
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Visual elements
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Unique selling propositions (USPs)
Its About Us page includes its history, missions, responsibilities, and to-do list, with lots of videos and text, allowing the audience to have a general idea about this brand.
Also, videos show where the oat milk comes from and explain why people choose Oatly, from which the audience will figure out its features and benefits. Transparent information makes it easy to build trust.
What’s more, it focuses on its values and beliefs, emphasizing its responsibilities and the environmental impact of its products. In this way, the audience will be clear about its brand image and attract customers who have the same beliefs, thus enforcing the brand identity and brand loyalty.
After reading the text on its page, you can strongly feel that its language is so playful and humorous as if it is talking with you, making the brand more humanized, approachable, and relatable.
2.Nike
Nike is a global leader in sportswear and athletic footwear.
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Storytelling
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Visual elements
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Faces behind the brand
Nike’s About Us Pages focus on the rich history and inspirational stories of athletes, which builds an emotional connection between the audience and the brand.
It also emphasized its ambitious mission and purpose as well as the social impact it brings to the society, making the audience feel a strong sense of responsibility, which enforces brand identity as well.
Multiple pictures and videos are about their team member and companies, getting the audience close to the brand and knowing it better.
3.Mailchimp
Mailchimp is an American marketing automation platform and email marketing service, offering tools for email campaigns, landing pages, and audience management.
Its About Us page is quite clean and straightforward. It consists of the founder's story, culture, the latest news, and its advantages compared with other brands.
Without too many pictures or videos, you can focus on its rich text information. From the About page, you will know its history and features. It effectively communicates with the audience about what the company does and its mission.
4.Ben&Jerrys
Ben&Jerry, a food brand, mainly focuses on ice cream, frozen yogurt, sorbet, and non-dairy.
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Storytelling
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Mission and value
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Achievement highlighting
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Unique selling propositions (USPs)
On its About Us page, we can see it has told the brand history. It uses a timeline and some cartoon pictures to mark the milestone and big events of this brand, giving the audience a general understanding.
Some visual elements, like funny pictures, will arouse the audience's interest in reading the page as well.
Another important part is that it shares its product sources. Customers are always concerned about food safety. As a food brand, sharing audiences with transparent information, such as the ingredient and product source as well as the environmental impact brought about, is good for building trust between customers and the brand.
It also shares its mission and values. Its great social mission is to meet human needs and eliminate injustice. Those ambitious mission and value will arouse people’s brand identity and brand loyalty, which is good for the long-term development of the brand.
5.Ceros
Ceros is a cloud-based design platform that enables brands to create interactive and immersive content without coding.
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Achievements
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Call to Actions
When you enter its About Us page, you will find the style of the page is lively and creative. It includes several parts, including its features, values, and some transparent information the audiences are concerned about.
In the “Why Cero” part, the audience can see the reason listed and the achievement it achieves. These convincible and supportive data make the audience build trust with the brand.
At the end of the page, you can see a CAT “Join in our team”, calling the audience to engage with them, which helps establish a strong connection with the users.
6.Chubbies
Chubbies is an American apparel company specializing in men's shorts and casual wear. The brand is known for its vibrant and playful designs.
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Visual elements
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Mission and values
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Storytelling
Let’s look at its About Us page. Just like its brand, the page is known for its fun, laid-back tone. They embrace a carefree, adventurous spirit that resonates with their target audience.
The page also tells its story, including what inspired them to found the company, what challenges they encountered, and what they are proud of. The words are really touching, as if your friends shared their experiences with you.
It also conveys the brand’s value: Fun, Relaxation, Irreverence, Adventure, Laughter. It tells the audience it wants them to be happy and make them laugh. This shows the brand is really concerned about its audience and builds a strong emotional connection with them.
On the page, you can see many relaxing and fantastic pictures and humorous language, which makes people feel real and creates a memorable impression of this brand.
Above are six great About Us page examples. All of them have followed the principles mentioned above. They are good storytellers. They show the audience their history, convey their missions and values, outline their achievements, and engage with their audience. All of these pages have created a memorable impression and built a deep trust and connection with their audience. Hope these examples will help to inspire you.
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Conclusion
In this article, we have explored how to make a stunning website and show some great examples. The "About Us" page is an essential narrative that bridges the gap between your brand and your audience. It’s where you can tell your story and create a space for connection and trust. As we've explored through various examples, a well-crafted "About Us" page can showcase your brand's personality, values, and journey in a compelling way. Try to start with your creative About Us design. (Wegic)
Written by
Kimmy
Published on
Dec 5, 2024
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