Insight into 5 Dominant Type of Websites
Discover the top 5 types of websites. Learn about their definition, key features and other detail information.
Creating a website is a way to build a digital image of a person or a company or a brand, and the different types of websites require their own unique web design style.
This blog provides an in-depth insight into the five dominant website types, what defines them? What are their website design features? How do actual real-life websites stand out? Plus, we'll also teach you how to make your own website. Now, let's explore the five types of dominant websites.
- Business Website
- Landing Page or Single Page Website
- E-commerce Website
- Portfolio Website
- Blog Website
Type of Websites on Wegic
Business Website
Definition
A corporate website can provide an online presence in order to give users a better understanding of the company, its employees, products, services, contact details and much more on the Internet.
The purpose of a business website is to sell your products or services and to serve as an introduction to your business.
This means that the website is used as a digital poster to promote the company. Visitors who like your content will become an important contact point for you and your team.
Screenshot by Ception
Key Features of a Business Website
Different types of websites have different design styles, and a business website needs to have specific elements to attract users and be successful.
Most business websites, the dominant type of website on the Internet, are characterized by the following features including:
Well Designed and Functional
Business websites must be well-designed and feature-rich. Because the website serves as your digital splash page, allowing for a clean layout, and a high-quality look with photos is what makes your message stand out.
Clear Navigation
Clear navigation allows visitors in a hurry to and from your site to instantly access information about your site and understand your company, creating obvious, logical navigation with a clear hierarchy enhances the user experience.
Strong Calls to Action
Creating a website is not just about getting users to click through and see the beauty of your site, but also about getting your visitors to take action, so a strong call to action is necessary. For example, follow your company on social media, or contact your company by email, etc.
About Us Page
When created in the right way on a website, an "About" page is a great opportunity to introduce your company and team to visitors, telling them about your company's history, mission and future goals. It helps build trust with potential customers.
Social Media Links
The ability of a website to integrate social media helps to attract visitors and improve your online presence in the digital age, and users are able to share your content on social media platforms, which in turn can also increase traffic to your website.
Example of a Business Website: Decor Systems
Decor Systems is an Australian premium acoustic panel company that has been shaping modern acoustic design for architects and subcontractors for over 40 years with inspired solutions. Its preference for rooms that combine modern and organic aspects is reflected in the website.
- With this website, the designers created a tranquil but educational experience by balancing the deliberate use of space with intricate artwork that is introduced through scrolling motion.
- The site's navigation bar adopts a simple design, and then click on the menu bar after a pop-up will expand the details, both easy to access and visually appealing.
- The site's product page design is very neat, the left side is the menu on the right side is the product display, and the use of pictures of uniform color tone, this design also reflects its excellent typography.
Landing Page or Single Page Website
Definition
A landing page is different from a website in that it is only one page and is also designed to market a specific product or service. The main purpose of a landing page is to drive sales or capture leads.
One-page designs are simpler and more efficient. They usually load faster and use less mental space because there are fewer pages, which allows you to concentrate all of your creativity and material into a single, engaging experience.
Photo by Freepik
Key Features of a Business Website
No two leaves in the world are exactly the same, and no two landing pages are the same. But every high-converting landing page has five core elements.
Social Proof
Good landing pages need to make extensive use of proof of social trust to show visitors that your products and services are worthy of new arrivals. For example, add testimonials, reviews, or scores from reputable users or partners to the page.
Unique Selling Proposition
A website defines differentiation through a unique selling proposition that sets your product or service apart from the competition. Depending on the target audience, creating different text Landing pages need to explain this proposition in a short manner so that your visitors immediately comprehend the appeal of your product or service.
Great Pictures or Video
The hero image or background video is the first visual element visitors see on the landing page. It visually represents the product or service and enhances engagement.
The Advantages of Products
When introducing your features, emphasize the benefits they provide, your features describe what your product or service is used for, while your benefits describe the value you provide.
Call to Action
A good CTA articulates what the visitor will receive when they click through. It should be clear, clever and compelling to grab attention and increase the chances of conversion. Your call-to-action should be compelling and exciting using different colors, fonts, sizes, and placement, but also persuasive.
Example of a Business Website: Ginventory
Ginventory, the world's most downloaded gin and tonic guide, uses a one-page landing page.
- As mentioned above, your target pages need to describe specific benefits and features, and Ginventory's website takes full advantage of this by demonstrating strengths through smart practices that can drive conversions from web pages.
- Ginventory's website fully utilizes the many forms of social proof. A 4.5/5 rating from the Apple Store and 300,000+ reviews show the site's social acceptance.
Ecommerce Website
Definition
A website that sells goods or services online is known as an e-commerce website. It can be controlled by a single company or it can serve as a gateway for several vendors to list their goods in an online shop.
A website is often suitable if it has a shopping cart and a payment gateway (such as PayPal, credit card, or other payment method) that allows customers to make purchases online. In short, e-commerce is the use of the Internet to buy and sell products or services, including the payment process.
Photo by Freepik
Key Features of Ecommerce Website
User-friendly Navigation
The key to helping users quickly find the products they need is to have a user-friendly navigation bar on the site. The site needs to be designed to perfectly match the needs of the consumer, so products should be categorized according to different types or listed in the most popular categories, followed by breadcrumbs, which help the user return to the home page.
Product Filtering and Sorting
This is important for commodities that have a large selection of products, and product filters can help users quickly find what they need based on features and dimensions and other information.
Search Bar
The search bar allows customers to bypass navigation and search for exactly what they desire. There are many details that can be set up for on-site searches, such as popular searches near customers and some smart recommendations.
User Reviews
Product reviews and ratings are the most popular way on e-commerce websites. User ratings of a product are the best feedback on the value of the product. This section of an e-commerce product page is critical in providing shoppers with social proof that the product meets their needs. Amazon, for example, allows shoppers to add photos and videos to their reviews and mark relevant reviews as verified.
Product Picture
Many different types of websites rely on great photography photos. For e-commerce websites, your photos can make or break a sale, and using high-quality images ensures the credibility of your brand.
Mobile Experience
More and more people are browsing for goods and making purchases on mobile devices, so the mobility of a website is also key to increasing the potential of an e-commerce business.
Example of an E-commerce Website: Sephora
Sephora is an online shopping platform for popular makeup and skincare and more global brands.
- Sephora, as a website representing e-commerce, understands very well how customers like to shop, and by categorizing the products in detail, it can help customers quickly find their favorite products in the complicated products and save time.
- Keeping users from getting lost in the site and helping them return to the home page or categories, Sephora also has breadcrumb navigation throughout the pages. In addition, many of the product categories have filters associated with specific types of items.
Portfolio Website
Definition
A portfolio website is an exceptional venue for showcasing your work and introducing oneself to others. It functions similarly to an online resume or business card and may be used to locate a career, find a companion, or even land your first job.
General professionals like photographers, writers or artists need to build such websites to help you reach and impress your potential users.
Screenshot by Accordion
Key Features of Portfolio Website
You don't have to show all the projects you've done. It's important to be more specific and detailed by choosing a few types of typical projects you've done so that potential clients can quickly find what they're looking for.
Here are some of the features we think a good portfolio site should have.
Lively Personal Stories
Telling interesting facts about yourself facilitates the customer's expectation of a deeper understanding of your experience and the story of your project.
Best Representative Works
Customers need to know what kind of work they've done, what their style is like, and how competent they are. These portfolios contain very little text, are centered around images or videos, and usually take up most of the space on the screen or website.
Contact Form
You have the option to actively invite people to talk with you on your personal portfolio page. Make sure your website has an easy-to-use contact form so that users can send you messages straight from the page.
Pro Tip: There are two types of portfolio sites: you can use either a single-page or a multi-page portfolio site.
Example of a Portfolio Website: Sophice Brittain
Sophie Brittain specializes in branding and UI/UX design, and her UX portfolio site showcases her skills in both areas.
- Her website design is very much a web designer, using red, green and blue colors, geometric shapes like triangle circles and vector line icons, among other things. All these elements are related to web design.
- Her social accounts and contact information are clearly displayed in the footer, which shows her minimalist website style.
Blog Website
Definition
The terms "web" and "log" are combined to form the word "blog". In the beginning, blogs were just online diaries where users could post details of their everyday lives. They have since developed into a significant platform for information sharing and updates between people and companies.
In this digital content world, blogs have taken the center stage. Blogs are a source of knowledge, ideas and concrete advice.
Photo by Freepik
Key Features of Blog Website
A blog consists of a series of articles or posts. Here are some common elements you might find in a typical blog and include in your own blog:
Clear Head
The top of a blog usually contains a large, clear title for the blog, as well as a navigation menu that helps visitors explore different sections or categories of the blog. You may decide to categorize blogs on the same topic together so that readers can look specifically from posts in that area of interest.
Content Body
A content body is the main content of your blog post, which can include text, images, videos, or other multimedia.
Typography
Since as the users of a blog site come to browse the content of the site, font layout is extremely crucial in blog posts and proper fonts can make the blog look profitable and professional to the visitors.
Quality Pictures
The majority of blog entries have featured photos at the top, in blog websites, and anytime someone shares a link to your blog on social media. Quality photos draw readers in and encourage them to click on your site, which helps you get more clicks. The correct image may enhance and reinforce your textual material.
Example of a Blog Website: Cup of Jo
Joanna Goddard, founder and editor of Cup of Jo, covers a variety of topics from her personal life experiences on her lifestyle blog site.
- Cup of Jo's design features clean lines and a beautiful layout that makes it a pleasure to read and browse.
- Each page of the blog post is arranged with beautiful, high-quality illustrations The background is a cream color accentuating the photos even more.
- Navigational elements include red lines and arrows, and "Read More" buttons after each post summary to direct readers where they want to go. Suggested posts on the sidebar make it easy to read related posts.
What platform do these 5 types of websites use?
Now that you understand the definitions and characteristics of the five types of websites, you are ready to create your own website. Whether you think this statement is absurd or not, we can give you the most practical answer: Wegic can help you build any of the above types of websites.
Now, we will guide you through the process of building a portfolio website as a case study. Here's a quick fix to create your website:
Step1: Tell your request to Kimmy
The first step is to tell Kimmy, Wegic's assistant, what you need to build a website, and it'll suggest a unique website name, so you can choose the one you like best to build a basic page.
In this way, a simple basic page is generated:
Step2: Select any sections for personalization
Wegic allows you to select the area you want to edit again, with three precise editing options to make your design more beautiful:
- Mark specific areas on the section to indicate desired changes.
- Draw a reference sketch to visually communicate your desired changes.
- Upload an image that visually represents your modification request.
We can see the reference template on the left and the master page generated by Wegic using AI to analyze the layout in the uploaded image on the right.
Finally, the modified main page was created by Wegic:
Wegic will continue to help you improve your web design as long as your requirements are not met.
Wrapping Up
In this article, we have discussed only five of the dominant website types, including business websites, landing pages or single-page websites, e-commerce websites, portfolio websites and blog websites. There are many more popular types that exist, but there are no limits to what type of website you can build at Wegic.
At Wegic, you don't need to have any knowledge of HTML and CSS code to help you build all types of websites - whether it's a gourmet restaurant website or a wedding website.
Written by
Kimmy
Published on
Aug 15, 2024
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