Web Design and SEO: 7 Ways to Make Your Website Ranks
by Wegic Team
Sep 4, 2024
When you build a website, you are building a digital brand identity, and by optimizing the design and SEO strategy you will attract more visitors by ranking higher in the search engine results. The engine of SEO provides the power to keep the car on the road and a well-designed website acts as the body of cars to ensure the comfort and safety of the passengers.
In this article, we will detail how to use web page design and SEO to improve your website and introduce 7 ways to not only make your website look beautiful and comfortable but also increase your search engine rankings, ultimately contributing to the success of your business.
Table of Contents
What Is SEO Web Page Design?
How SEO-Friendly Web Page Design Can Help Your Business
7 Ways to Make Your Website Ranks
- 01 Design Mobile-First Website
- 02 Layout a Clear Website Structure
- 03 Create an XML Sitemap
- 04 Publish Quality Content
- 04 Use The Right Keywords For Your Ban...
- 05 Make Your Website Accessible
- 06 Make Website Content Indexable
- 07 Optimize the Performance of the Website
What Is SEO Web Page Design?
Google's crawlers are like detectives in the online world, constantly patrolling and reviewing the content of various websites. These crawlers are tasked with delivering real-time information about websites to search engines to help them determine what content is most relevant to a particular search query. In this way, the search engine is able to connect the user's query with the most relevant content to generate natural search results.
These natural results represent Google's true assessment of the value of a website's content.
SEO stands for Search Engine Optimization and it means the process of returning your website to increase its visibility in Google. Web page design is the discipline of planning and arranging content on a website.
When SEO and web design are put together, it is about creating a website using a combination of design and content strategies to create a website that is visually appealing and that is going to satisfy SEO.
Photo by Freepik
How SEO-Friendly Web Page Design Can Help Your Business
In today's digital environment, having a website that is not only visually appealing but optimized for search engines is critical to business success. SEO-friendly web design can do more than just improve your search engine rankings. It offers several key advantages that can help your business thrive online.
SEO Web Page Design Enhances Visibility and Higher Rankings
A clear, logical page structure enables search engines to crawl and index website content better. SEO web design helps search engines to recognize the topic and relevance of a page, which in turn improves the page's ranking in relevant search queries. This can lead to higher rankings in search engine results pages (SERPs), making it easier for potential customers to find your website.
SEO Web Page Design Improves User Experience
Well-designed, SEO-friendly websites often include features that enhance the user experience, such as fast load times, mobile responsiveness, and intuitive navigation. These elements not only keep visitors engaged, but also reduce bounce rates.
SEO Web Page Design Increases Organic Traffic
By optimizing your web design for SEO, you can attract more natural traffic, i.e., visitors who find your site through search engines rather than paid advertisements. Organic traffic is valuable because it's cost-effective and typically leads to higher engagement and conversion rates.
While you'll find that the top of the search results page is often dominated by paid ads, the natural search results that follow are ranked by Google's algorithms based on the quality and relevance of the site.
SEO Web Page Design Builds Stronger Brand Authority
Appearing at the top of search engines and providing high-quality content can boost user trust in a brand. Users are more likely to perceive a brand as a leader and authority in their industry when it is regularly displayed in the top search results.
A website that ranks high in search engines is more likely to attract media coverage, partnership opportunities, and industry attention, thereby increasing the brand's public impact and industry standing.
7 Ways to Make Your Website Ranks
As you know, an SEO-friendly web design gives your brand an edge, so how can we enhance web design through SEO? In a moment, we'll provide you with 10 ways to boost your website's ranking on search engine results pages.
01 Design Mobile-First Website
In January 2024, mobile devices accounted for 60% of all web traffic. Based on the daily and this data we can all feel that actually most of the traffic is coming from mobile devices and that companies must optimize their websites for a mobile experience.
Google's mobile-first indexing means that the mobile version of a website is considered a major factor in ranking high. If your website is not mobile-friendly, it may have a negative impact on your search engine rankings.
Mobile-first design prioritizes design to a site that not only word ah looks good on mobile devices, but should also have a seamless and smooth user experience. Here are some tips to enhance your design for mobile devices for your reference.
- Your website needs to have a responsive design to accommodate the different sizes of mobile devices used by different users.
- You started out designing your website with the need to simplify the content and layout to present your content with clearer and cleaner elements on a smaller screen.
- You need to use touch-friendly navigation with larger buttons and links so that it is easy to use on touch devices and makes it easy for fingers to click.
- You can also use the AI website builderto directly transform your website into different sized designs.
Photo by Freepik
02 Layout a Clear Website Structure
A clear website structure will not only give website users a better user experience, they can find the information they are looking for through easy navigation, which will result in a more enjoyable experience. Secondly, with a simple and logical website, search engines can easily crawl and index your website and more people will search for your products and business.
However, This does not mean that it is good to have only one page on your site. Google's algorithm relies on the internal linking structure of a site to understand the relationships between pages. Without sensible links between pages, Google may have difficulty determining which pages are the most important and may not be able to fully index all of the site's content.
Improving the structure of your website is a useful way you can consider.
- You choose the right structure options, such as a linear structure for a small site, or a network or hierarchical structure for a content-rich site.
- If your site is rich in content, use subcategories to divide and organize information, which will be better managed.
- The URL structure should follow the page hierarchy. If you already have a good site structure, this will not be a problem.
Photo by Freepik
03 Create an XML Sitemap
A file called an XML sitemap is used to list the URLs of your website and instruct search engines, such as Google, on which pages are most crucial for them to crawl and index. XML sitemaps act as a roadmap for search engines, enabling better navigation and content discovery - a key factor in improving website SEO.
- You need to consider the priority of the page. Identify the most SEO-worthy content with a higher value and less important content with a lower value.
- You should think about using several sitemaps in order to optimize all of your multimedia material. All of your rich media material is directed to search engines via image xml sitemaps and video sitemaps.
04 Publish Quality Content
Standing out from the competition, and ranking highly in search engine results all depend on having high-quality content. Keyword pointing is insufficient on its own as Google's capacity to discern quality and rankings keeps expanding. If you want to produce high quality SEO content, the following is what to focus on.
- Content research is vital to provide useful and unique content for users. So make sure you pick a valuable topic to research on before you start writing.
- Writing isn't just writing whatever comes to mind. The output of the content needs to be strategized. For example, utilizing layered call and response headings. Use tactics to enhance the value of the content, such as infographics, expert insights, etc.
04 Use The Right Keywords For Your Banner
Website banners are an aspect of website design optimization that can be given special attention. Potential customers are encouraged to visit your website by using banners with a decent website design. Not only are banners visually appealing, but you also need to take search engine optimization into account.
You must research the best keywords to utilize in the text of your website banners in order to make them better. This requires advance planning. Your web banners will become more searchable on search engines like Google and Bing if you do this.
Photo by Freepik
05 Make Your Website Accessible
Although search engines do not consider accessibility as a direct ranking factor that they incorporate into their search ranking algorithms. However, accessibility does affect a known ranking factor: user experience.
Accessibility features enhance the overall user experience, making it easier for all individuals, including those with disabilities, to navigate and use a website. A positive user experience leads to lower bounce rates, longer session durations, and higher engagement, all signals that search engines like Google consider when ranking websites. Google has its own accessibility guidelines, which include:
- Alt Text for Images
- Readable Fonts and Colors
- Video and Audio Content
- Keyboard Navigation
06 Make Website Content Indexable
Even if a page of a website has been crawled by a search engine, this does not necessarily mean that it will be indexed by the search engine into its database. Crawling and indexing are two different steps that search engines take when processing web pages. Crawling is the first step, but there are other SEO requirements and best practices that need to be met to ensure that the page ends up in the search results.
To ensure a smooth indexing process, optimize your site structure, make sure content is clear and readable, and use clean HTML code, avoiding heavy reliance on JavaScript or Flash. Provide high-quality, relevant content and ensure fast page loading. Use proper meta tags, a sitemap, and a robots.txt file to guide search engine crawlers effectively in crawling and understanding your pages.
Photo by Freepik
07 Optimize the Performance of the Website
Starting from 2018, when Google announced page speed optimization as a factor affecting SEO rankings, website designers and developers need to focus on this factor. This is because website performance is an important part of the user experience, and from a search engine perspective, it is important that users are able to find the information they need easily.
Tips for optimizing performance:
- You can use formats like WebP and tools like TinyPNG to reduce the size of your images without losing quality.
- Store resources locally on the user's browser to speed up loading for repeat visitors.
- Alternatively, choose a reliable hosting provider and optimize your database queries.
Conclusion
SEO coupled with web design can enhance the potential of your website, but the point is that we must find a way to promote web design along with search engine optimization, to achieve a harmonious balance in order to make a website invincible in the digital age.
Get more SEO tips from Wegic's Blog.
Webpages in a minute, powered by Wegic!
With Wegic, transform your needs into stunning, functional websites with advanced AI
Free trial with Wegic, build your site in a click!