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Best eCommerce Website Builder (Top Picks)
Looking for the best ecommerce website builder? Our guide reviews the top 10 platforms to help you build and grow your online business.
Are you feeling stuck trying to figure out how to build an e-commerce website that doesn't just look good, but also brings in sales? It's a common problem. You know you need to get your business online, but the technical side of things can feel overwhelming. Maybe you've looked at other platforms and they seem too complicated, too expensive, or just not right for your business.
The solution is finding a tool that's built for growth from the start. You need more than just a website; you need a system that helps you attract customers and make sales. That’s where the right eCommerce website builder comes in. It simplifies the process, so you can focus on what you do best—running your business.
Top 10 Best eCommerce Website Builders for Your Business
Choosing the right platform is the first step toward building a successful online business. Here are the top 10 options available today.
1.Wegic: The AI-Powered Path to eCommerce Business Growth
From idea to online eCommerce in 60 seconds — Wegic Makes It Easy. 👇
Wegic is not just another website builder; it's an AI-driven growth system designed for small business owners who want to see results. It understands that a website is more than just an online brochure—it’s a tool for making money. With Wegic, you can build a website in 1 minute, and it’s designed to start generating conversions from day one. There is no code required, making it perfect for beginners.
What sets Wegic apart is its focus on business growth. Think of it as having an AI team working for you 24/7. This team helps safeguard your business by providing intelligent insights and automatically updating your site to meet your visitors' needs. It’s more than just automatic generation of a website; it’s about creating an online presence that evolves with your business, and it's the best multi-page website builder. The intelligent customer service feature ensures that your customers are always taken care of, which is a huge part of building a loyal customer base.
If you're looking for the best eCommerce website builder that truly understands the needs of a growing business, Wegic is the answer. It’s not just about building a website; it’s about growing your business online.
Turn your ideas into websites instantly with Wegic — click to sign up and get started free! 👇
Pros:
- AI-Powered Growth: An AI team is dedicated to your business growth, providing insights and automatic updates.
- Incredibly Fast Setup: You can have a fully functional website ready in about a minute.
- No Coding Needed: The platform is designed for everyone, regardless of technical skill.
- Conversion-Focused: Wegic is built to help you make sales from the very beginning.
- Automatic Money-Making: The intelligent features are designed to turn your website into a revenue-generating machine.
Cons:
- AI Reliance: Businesses that prefer manual control over every single detail might find the AI-driven approach different.
2.Shopify: A Popular and Powerful eCommerce Solution
Shopify is a household name in the eCommerce world, and for good reason. It’s a powerful and versatile platform that caters to businesses of all sizes. For anyone wondering how to build a eCommerce website with a robust set of features, Shopify is often a top contender. It offers a wide range of templates and tools to help you create a professional-looking online store.
The platform is known for its extensive app store, which allows you to add all sorts of functionality to your site. Whether you need help with marketing, shipping, or creating an effective e-commerce checkout page, there’s likely an app for that. This makes it a highly customizable option. When considering a top eCommerce platform, Shopify consistently ranks high due to its reliability and scalability.
Pros:
- Scalability: Shopify can grow with your business, from a small startup to a large enterprise.
- App Store: A massive selection of apps to extend the functionality of your store.
- Ease of Use: The interface is user-friendly, making it easy to manage your products and orders.
- Reliable Support: 24/7 customer support is available to help you with any issues.
Cons:
- Transaction Fees: If you don't use Shopify Payments, you'll be charged a transaction fee on each sale.
- Cost of Apps: While the app store is a huge plus, many of the best apps come with a monthly fee.
3.BigCommerce: The Best eCommerce Website Builder for Rapid Growth
BigCommerce is another giant in the eCommerce space, particularly favored by businesses that are scaling quickly.It offers a comprehensive set of built-in features, which means you may not need to rely as heavily on apps as you would with Shopify. This can make it a more cost-effective option in the long run. It's built to handle various eCommerce types you need to know, from B2C to B2B.
The platform is also strong on the SEO front, providing tools to help you rank higher in search engine results. For businesses serious about eCommerce business growth, these built-in marketing features can be a significant advantage. BigCommerce is a solid choice for those who want a powerful, all-in-one solution. As a contender for the best eCommerce website builder, it holds its own against the competition.
Pros:
- No Transaction Fees: BigCommerce doesn't charge its own transaction fees, regardless of the payment gateway you use.
- Strong SEO Features: The platform has excellent built-in SEO tools to help you attract more organic traffic.
- Scalability: It’s built to handle a large volume of products and sales, making it great for growing businesses.
- Multi-Channel Selling: Easily sell on other platforms like Amazon, eBay, and Instagram.
Cons:
- Can Be Complex: The sheer number of built-in features can be overwhelming for beginners.
- Inconsistent Loading Speeds: Some users have reported issues with site speed.
4.Wix: A Flexible Builder with Great eCommerce Website Design
Wix is widely known as a user-friendly website builder, but it also has strong eCommerce capabilities. It's an excellent choice for small business owners who want a lot of creative control over their eCommerce website design. The drag-and-drop editor makes it easy to create a stunning and unique online store without touching a line of code.
Wix offers a range of eCommerce plans that include features like abandoned cart recovery, subscriptions, and multi-channel selling. It's a versatile platform that's great for businesses that sell physical products, digital downloads, or services. If you're looking for a builder that balances ease of use with powerful features, Wix is worth considering.
Pros:
- Design Flexibility: The drag-and-drop editor gives you complete control over the look and feel of your site.
- User-Friendly: Wix is one of the easiest platforms to learn and use.
- Wide Range of Templates: There are hundreds of professionally designed templates to choose from.
- Good for All Product Types: It supports physical products, digital goods, and services.
Cons:
- Can't Switch Templates: Once you choose a template, you can't switch to a different one without starting over.
- App Market Isn't as Extensive: The app market is good, but it doesn't have as many options as Shopify.
5.Squarespace: The Leader in Beautiful Design
Squarespace is another platform that's famous for its beautiful and modern templates. If your brand is highly visual, Squarespace can help you create an online store that truly stands out. The platform is all about clean, minimalist design, and it’s a favorite among artists, designers, and other creative professionals. Strong eCommerce branding is at the core of what makes Squarespace appealing.
Beyond its stunning design options, Squarespace offers a solid set of eCommerce features. You can sell products, manage inventory, and process payments with ease. It's also known for its excellent blogging tools, which can be a great way to drive traffic to your store. For those prioritizing aesthetics in their search for the best eCommerce website builder, Squarespace is a top choice.
Pros:
- Stunning Templates: Squarespace is known for its award-winning template designs.
- All-in-One Platform: Everything you need is built in, so you don't have to worry about plugins or apps.
- Great Blogging Features: If content marketing is part of your strategy, Squarespace is an excellent choice.
- Ease of Use: The interface is clean and intuitive, making it easy to manage your site.
Cons:
- Fewer Payment Options: It doesn't support as many payment gateways as some other platforms.
- Limited Customization: While the templates are beautiful, you don't have as much freedom to customize them as you do with Wix.
6.WooCommerce: The Flexible WordPress Solution
For those who already have a WordPress site or want the flexibility of the WordPress platform, WooCommerce is the way to go. It's a free, open-source plugin that turns any WordPress site into a fully functional online store. Because it's open-source, the customization possibilities are virtually endless. Many of the best eCommerce website builders for selling online offer this kind of flexibility.
If you know how to build a eCommerce website with WordPress, WooCommerce will feel very familiar. It gives you complete control over every aspect of your store, from the design to the functionality. There are thousands of extensions available, so you can add any feature you can imagine. This makes it a top eCommerce platform for those who want ultimate control.
Pros:
- Highly Customizable: As an open-source platform, you can customize every aspect of your store.
- SEO-Friendly: WordPress is great for SEO, and WooCommerce benefits from that.
- Large Community: There's a huge community of users and developers, so it's easy to find help and resources.
- No Monthly Fees: The WooCommerce plugin itself is free to use.
Cons:
- Requires WordPress: You need to have a WordPress site to use it.
- Can Be Technical: It has a steeper learning curve than all-in-one platforms like Wegic or Shopify.
7.Ecwid: Add eCommerce to Any Existing Website
Ecwid is a unique option because it's an eCommerce platform that allows you to add a store to any existing website.Whether you have a site on WordPress, Wix, or a custom-built platform, you can use Ecwid to start selling online.
This makes it a great choice for businesses that already have a web presence and don't want to start from scratch. Ecwid is also very easy to use and offers a free plan that lets you sell up to 10 products. For those looking to dip their toes into eCommerce without a big commitment, Ecwid is an excellent starting point.
Pros:
- Works with Any Website: You can add an Ecwid store to any existing site.
- Free Plan Available: The free plan is great for small businesses just getting started.
- Easy to Use: The interface is simple and straightforward.
- Multi-Channel Selling: Sell on your website, social media, and marketplaces like Amazon.
Cons:
- Limited SEO Features: The SEO capabilities are not as robust as those of some other platforms.
- Free Plan is Limited: The free plan has limitations on the number of products and features.
8.Square Online: Great for In-Person and Online Sales
If you have a brick-and-mortar store and want to start selling online, Square Online is a fantastic choice. It's designed to seamlessly integrate your in-person and online sales. This means your inventory, sales, and customer data are all synced in one place, which can save you a lot of time and hassle. The total eCommerce website cost can also be lower with their free plan.
Square Online is also very easy to use, with a simple interface and a free plan to get you started. It's a great option for restaurants, retail stores, and service-based businesses that want to expand their reach. The focus on integrating different sales channels makes it a strong contender for the best eCommerce website builder for businesses with a physical presence.
Pros:
- Syncs with Square POS: Perfect for businesses that sell both online and in-person.
- Free Plan: The free plan is quite generous and includes a lot of features.
- Ease of Use: The builder is very user-friendly, even for beginners.
- Good for Local Businesses: It has features like local delivery and in-store pickup.
Cons:
- Limited Customization: The design options are not as flexible as those of some other builders.
- Transaction Fees: While the plan may be free, you'll still have to pay transaction fees on sales.
9.PrestaShop: A Free and Open-Source Option
PrestaShop is another open-source eCommerce platform, similar to WooCommerce. It's a powerful and flexible solution that gives you complete control over your online store. The software is free to download and use, but you'll need to pay for web hosting and any premium themes or modules you want to use.
PrestaShop is a good choice for businesses that have some technical expertise or are willing to hire a developer. It's a feature-rich platform that can be customized to meet the unique needs of your business. The open-source nature of PrestaShop supports eCommerce business growth by allowing for unlimited scalability.
Pros:
- Free to Use: PrestaShop software is free and open-source.
- Highly Customizable: You have complete control over the design and functionality of your store.
- Large Selection of Modules: There are thousands of modules available to add new features.
- Strong Community: A large and active community of users and developers.
Cons:
- Requires Technical Skills: It's not as user-friendly as all-in-one platforms.
- Can Be Expensive: The cost of hosting, themes, and modules can add up.
10.Volusion: A Long-Standing Player in eCommerce
Volusion has been around for a long time and has a solid reputation in the eCommerce industry. It's an all-in-one platform that provides everything you need to build and manage an online store. Volusion is known for its strong set of built-in features, including inventory management, payment processing, and marketing tools.
One of the standout features of Volusion is its focus on data and analytics. The platform provides detailed reports to help you understand your customers and make informed decisions about your business. For data-driven entrepreneurs, this can be a major advantage. As a top eCommerce platform, Volusion offers a reliable and feature-rich experience.
Pros:
- No Transaction Fees: Volusion doesn't charge its own transaction fees.
- Strong Built-in Features: A comprehensive set of tools to manage your store.
- Excellent Analytics: Detailed reports to help you track your performance.
- Good Customer Support: 24/7 support is available to help you with any issues.
Cons:
- Bandwidth Limits: The plans have bandwidth limits, and you may have to pay extra if you go over.
- Can Be a Bit Dated: Some users find the interface to be less modern than other platforms.
Conclusion
Choosing the best eCommerce website builder is a crucial step in your journey to building a successful online business. While there are many great options available, it's important to find the one that best fits your needs and goals. For small business owners who are serious about growth and want a platform that works as hard as they do, Wegic is the clear winner. Its AI-powered features are designed to help you not just build a website, but create a thriving online business.
Written by
Kimmy
Published on
Sep 3, 2025
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