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Ultimate Guide to Create Ecom Websites for Beginners
How can ecom websites help your business? How to create one for your brand? Check this article for the ultimate guide to create ecom websites for beginners.
Today, being in the digital era, it is necessary to own an ecom website to start a business. If you wish to start a personal brand shop or create your own business, it is extremely important that you own a professional e-commerce web design. For beginners, though, the process could be complex and daunting. From choosing a platform to designing a site to optimizing the user experience, there are so many details involved in each step.
Fortunately, this guide will give you all the information you need to create a unique and efficient sales website. Even if you don't have a technical background or programming experience, you can use existing tools and strategies to build an online store that attracts traffic and drives sales.
In this guide, I'll walk you through the process of building an ecom website, covering every critical step from initial planning to final launch. So, let's get started on your eCommerce business journey together!
Why Should You Sell Products Online?
An e-commerce website is an inevitable trend in the modern business environment. Whether your brand is an emerging small startup or already has a presence in the market, you miss out on many potential customers if you rely solely on offline sales.
Online shopping has become mainstream in recent years as consumer shopping habits have transformed. The COVID-19 outbreak has accelerated this trend, leading to unprecedented growth in the e-commerce market. Here are some key reasons why setting up an ecom website is brilliant.
Consumption has shifted online
According to HostGator, US consumers spent $602 billion online in 2019, not including additional growth from the pandemic. In the first month after the outbreak, e-commerce sales increased by 49%. If your product is unavailable online, you could lose a lot of potential revenue.
While some consumers still prefer the offline shopping experience, many shop online. If your competitors are selling online and you're not, you could be losing market share.
E-commerce website design costs
Having a physical shop entails high, continuous costs, such as rent, employee salaries, utilities, maintenance fees, shop fittings and accessories, security and cleaning expenses, cash register systems, and POS terminals.
Conversely, the e-commerce site is less expensive to upkeep. While there are still web hosting charges, advertising charges, and maybe employees, the costs are lower and can be reduced as the business grows.
Shopping online is convenient and secure
Even if offline shopping becomes the norm again, consumers are still going to choose online shopping due to one simple reason—convenience. When shopping becomes more straightforward and accessible, people are more willing to spend, and e-commerce website design meets this need.
Ecom websites make your products discoverable in search
According to HostGator, 85% of shoppers search for products through Google. If your brand doesn't have a website, it means your product won't appear in search results, and you're missing out on many potential customers.
When each product is listed on your ecom websites, Google will index them, improving the chances of your product being found. If you further optimize your SEO, your product may appear on the first page of search results, thus attracting more customers.
More sales opportunities
According to HostGator, more than 25% of e-commerce transactions are now conducted on mobile devices, which is rising.
The convenience of mobile shopping means consumers can make purchases anywhere, anytime—whether at home watching TV, relaxing in a cafe, or even while on vacation. Whenever they want something, they can order it in seconds. This can boost sales for your business and assist in embedding your brand into consumers' everyday lives.
Image by Canva
How to Create Ecom Websites for Beginners?
Step 1: Research your target audience
Before developing an ecom website, you have to answer the most vital question to yourself or team: Who is your audience? Knowing your customers can simplify your website design. Knowing how customers behave can ensure that the product or service of companies fully addresses the needs of the customer. Hence, such information can make targeting effortless.
Identifying potential customers:
One market can have several customers, which can easily be segmented into groups using various characteristics:
Demographics: age, gender, level of income, and what job they do.
Behavioral habits: what time do they shop and do they prefer mobile or a computer.
Customer needs: What issue do they need to have, and how can your product help to address the issue? As an example, if your healthy snack is the product, then your target might include:
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Fitness enthusiasts: Interested in snacks with good nutrition and high protein content.
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Office workers: Healthy snacks that are easy to transport and do not require cooking.
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Parents want to give their kids healthier snack options.
Learn about their shopping habits
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Young people: Generally prefer visually appealing and interactive websites and prefer social media shopping.
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Office workers: They are likely to have quick checkout and are interested in efficient delivery of goods.
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Elders: They usually prefer straightforward navigation and blind type pages.
Customize the website for customer requirements:
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Offer personalized recommendations: To increase conversion rates, your business can succeed by recommending products based on the history of the user's browsing or purchase.
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Optimize the mobile experience: As more people shop from mobile devices, make sure your website's browsing and payment flow smoothly on mobile.
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Create relevant content: If your audience is fitness enthusiasts, provide a healthy eating guide on your website to attract more target customers.
Audience research is the first step of ecom sites. You can make a site that actually appeals to users. If you know their expectations, behavior, and needs, it could help you enhance the user experiences and thus ultimately lead to sales.
Image by Canva
Step 2: Market research to find your niche
You require a tangible product prior to opening an e-commerce business. But you don't want to set up an online shop only to realize that nobody is willing to buy what you are selling. To avoid this fate, take the time to find the right market and the right products to sell. You know exactly what you want to sell. But if you don't, don't worry. This article will guide you through conducting market research for a small business. You would rather find a burning need in the marketplace and satisfy it with your product.
An definite method of ensuring that a product does well when you have launched it is to stay current with what is currently in vogue. You can ride the wave in the short and long run by entering trending segments at the right time. However, when it declines, you do not want to enter a market that is trending downwards. Instead, you want to find a product or a niche that is trending upwards.
Align with your passions
To further narrow the list, look at yourself. If you enjoy what you're selling, then you can then better keep your store's momentum going. Consider the following questions to see whether you will prosper in the trade:
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Are you concerned with your target market?
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Do you have any prior knowledge you can refer to?
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Can you see yourself working in this field for five years or more?
Explore what's hot right now
Once you've narrowed the potential products and market segments to the groups you care about, go one step further and validate your idea in the market. The most effective way to do this is to use the Amazon Product Marketplace and keyword research tools. View the Amazon bestseller list for your selected product category. Then, spend some time sitting down and looking at the product itself to determine the type of individuals purchasing. Check for multiples of items and read review comments closely to determine if there are any apparent defects with current products.
Image by Canva
Step 3: Choose the right website builder and create ecom websites
When you build your online shop, target the product pages. If done correctly, you can increase sales and get customers to purchase additional items or higher-end ones, leading to increased purchases.
Think through what questions and assumptions customers might have when they cannot see and touch your product for themselves. In general, the product pages should be good quality and well-informed. And the page should have plenty of images and some form of social proof. High-quality images, good product descriptions, and transparent prices are the most important things about your product listing.
When building your product page, pay particular attention to the following attributes:
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Product Name:
Your product name should include at least one easily identifiable phrase in the product title. For example, if you sell headphones, including "earbuds" or "headphones" can make it easier for users to search.
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Product Images:
Add high-quality images taken from various angles to give your customers a 360-degree view of your product.
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Product Description:
Your product description can respond to frequent questions about your product. It will have information on how the product is produced and what it is made from. Emphasize the advantages of the product rather than its features, and what is unique about it. Incorporate keyword tools organically to enable your product to rank higher in search results.
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Shipping and returns information:
Nowadays, customers want to click or swipe as little as possible. So, including shipping and return policies on product pages can help customers create a more efficient shopping experience. Moreover, having prominently displayed policies helps keep expectations in line, reducing the likelihood of returns or disgruntled customers.
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Product Reviews:
Integrate reviews into your product pages by adding widgets or importing existing reviews from other sources. Display user-generated social content on the page to show photos of the product in actual use.
E-commerce Websites Made Simple with Wegic
Once you have gathered the necessary information, you can choose a website builder to build ecom websites. Here, I highly recommend Wegic.
Wegic is best suited for personal websites, portfolios, and blogs. Wegic can also be used to create a strong e-commerce website design, enabling users to quickly create online shops and conduct business. If you are an individual merchant, small company, or content creator who would like to try selling online, Wegic provides an easy and hassle-free site creation experience.
Open your online store
You simply describe your business type in Wegic's chat window, e.g., "I'd like to open an online fashion boutique" or "I'd like to sell handmade candles." The AI assistant will understand your needs and quickly generate a basic framework for an e-commerce site. Kimmy will help you choose the style, color, product categories, etc., so that your website appearance is aligned with your brand identity.
Responsive design
Wegic constructs fully responsive webshops so your users can have an undisturbed shopping experience on their mobile phone, tablet, or desktop device. The modern layout and intuitive navigation design ensure that customers can easily browse the products and complete their purchases.
Wegic helps you build your site and optimizes its search engine performance so that more potential customers can find your store. SEO-friendly page structure that helps products rank higher on search engines such as Google
Easy to publish
When your online store is ready, click "Publish Website" and Wegic will automatically generate a free domain name and access link. Suppose you want to use your own brand domain name. In that case, you can customize the domain name binding to make your e-commerce website design more professional. Suppose you are interested in other types of Website Builders.
You can check out this article by clicking on: 7 Best E-commerce Website Builders to Start Your Selling Online.
Click the picture here to find out Wegic's best practices! ⬇️
https://wegic.ai/best-practices
Conclusion
Building an ecom website can seem hard at the beginning. However, with the correct tools, everyone can build a professional and profitable web store. With the correct platform selected, the right balance between your site and the user experience, and correct SEO and marketing, you can position yourself for success in the long term. If you have been thinking of starting a small business, today is the day to turn your dreams into reality. Take the plunge, do it, and wing it along the way. Your e-commerce journey begins today!
Written by
Kimmy
Published on
Mar 26, 2025
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