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How to Find & Fix Internal Links: Technical SEO Checklist (Free Tools)
Learn the SEO technical checklist and learn how to find and fix internal links to boost your website's SEO ranking.
Internal links are links from one page of your website to other pages. They help search engines quickly understand your website and can also guide users to find more content. If internal links are broken or missing, your SEO can suffer. That means your website might not show up well in search results.
This article will show you how to find internal links in a website and fix common problems. We will share a technical SEO checklist that is easy to follow, even if you're not a tech expert. You'll also learn how to use a free internal links checker and check all the links on a website with simple tools.
By the end, you'll know how to keep your internal links working well, helping your site rank higher and work better for users.
#01 What Are Internal Links & Why You Should Fix Them
Internal links are links that go from one page on your website to another page. For example, if your blog page links to your "About Us" page, that's an internal link.
These links help both people and search engines. When people click on them, they can easily explore more pages on your site. When search engines like Google follow these links, they understand how your pages connect and which pages are most important.
Having good internal links helps your website in three big ways:
1. Better SEO – Search engines can find and rank your pages more easily.
2. Longer visits – Visitors stay on your site longer because they find more to read.
3. Clear site structure – Your website becomes easier to navigate.
But bad internal links can hurt your site. A bad link may point to a page that no longer exists. This can cause:
- Broken pages (called "404 errors")
- Lower Google rankings
- Higher bounce rates (people leave quickly)
That's why you should check all the links on a website regularly. Fixing broken internal links helps your site run better.
To do this, you can use tools like:
- Internal link checker extension: This is a browser tool you can add to Chrome or Firefox. It shows broken or missing links on any page.
- Internal link checker free: Many free online tools let you scan your whole website to find broken links.
- Internal link checker Semrush: Semrush is a powerful SEO platform. It can scan all your pages and give a full report of your internal link problems.
- Link analyzer tool: These tools help you count how many links each page has, find orphan pages (pages with no links), and see how your website is connected.
In short, fixing internal links is one of the easiest ways to improve your site. Now start it.
#02 Common Internal Link Issues to Look For
When building a website, it's important to check your internal links often. These are the links that go from one page on your website to another. But sometimes, these links can cause problems. Let's look at the most common issues and how to fix them.
1. Broken Internal Links
Broken links go to pages that don't exist anymore. When someone clicks on them, they see a "404 Not Found" error. This is bad for your visitors and for search engines. To find these, use a link analyzer tool or an internal link checker free website. You can also try an internal link checker extension in your browser to spot them quickly.
2. Orphan Pages
An orphan page is a page with no internal links pointing to it. It's hidden, so visitors and Google may never find it. You can fix this by linking to that page from other pages. Use a tool like internal links checker or internal link checker Semrush to find orphan pages easily.
3. Redirect Chains or Loops
Sometimes, a page link doesn't go straight to the right place. It might go through one or more "redirects." This slows down your website and can confuse users. Too many redirects can also influence SEO content. Use a link analyzer tool to spot these chains and fix them.
4. Too Many Clicks from Homepage
If it takes more than three or four clicks to get from your homepage to a specific page, your page links are too complex. This can discourage visitors from clicking further, and search engines may not follow the path. Therefore, placing important pages close to your homepage is crucial. A tool like internal link checker Semrush helps you see how many clicks each page gets from the homepage.
5. Poor Anchor Text
Anchor text is the clickable part of a link. If you always use the same word like "click here," or if it doesn't match the page topic, it's not helpful. Try using clear, different anchor texts. This helps search engines crawl the link better.
To check all the links on a website, use free tools, browser extensions, or SEO platforms. Knowing how to find internal links in a website and fix them helps your site rank higher and work better.
#03 How to Find Internal Linking Issues – Free Tools
If you want your website to do well in search engines, you usually need to check your internal links. These are links that connect different pages inside your website. But how can you find problems? Don't worry—you can use free tools to help!
Step 1: Understand Your Website's Link Structure
Before using tools, it's important to know why you're checking links. Good internal links help people move around your site easily. They also help search engines understand what's important. Bad links, like broken ones or orphan pages, hurt your site. So knowing how to find internal links in a website is key.
Step 2: Use Google Search Console (Free)
Google Search Console is a good free tool. It shows how Google crawls your website. You can find how many links each page gets, which pages are most linked to, and even if some pages are hard to reach. It's not a full internal links checker, but it gives a great overview.
Step 3: Try Screaming Frog (Free Version)
Screaming Frog is a tool that "crawls" your website, just like Google does. The free version lets you scan up to 500 pages. It shows broken links, missing pages, and how pages are connected. You can even use it as a link analyzer tool to find pages with too few or too many links. It's great if you want to check all the links on a website.
Step 4: Use Browser Extensions
You can install an internal link checker extension for your web browser. These let you quickly scan a page and see all the links. Some even show broken links in red. It's a fast and simple way to start fixing problems.
Step 5: Ahrefs Web Audit (Free Trial Tools)
Ahrefs is a powerful SEO tool. While most features cost money, some basic parts like the internal link checker Semrush or Ahrefs' audit tool may offer free trials. They can show you issues like redirect loops and orphan pages.
All these tools are helpful. But remember: tools only give you data. The real key is knowing how to read it. A smart website owner learns how to find internal links in a website and then uses tools to double-check and fix.
#04 Fixing Internal Links: Technical SEO Checklist
Once you know there are problems with your internal links, it's time to fix them. Good internal links help your website grow, keep visitors happy, and make sure Google can find all your pages. This checklist will show you simple steps to improve your links using free tools.
Step 1: Export a Full Internal Link Report
First, use an internal links checker like Screaming Frog or Ahrefs Web Audit. You can also try an internal link checker free tool or a browser-based internal link checker extension. These tools let you check all the links on a website and export the results as a report.
This report shows where links are working and where they are broken or missing.
Step 2: Fix 404 Errors and Redirect Chains
If you see "404" pages (pages that no longer exist) in the report, remove those links or update them to working pages. Also, fix redirect chains—these are links that go through two or more redirects before reaching the final page. They slow things down and confuse search engines. A link analyzer tool can help find and fix these easily.
Learn more about -404 Pages: The Complete Guide for Website Owners
https://wegic.ai/blog/404-pages.html
Step 3: Add Links to Orphan Pages
An orphan page is a page on your website that has no other pages linking to it. These pages are hard for Google and users to find. Go through your site and add helpful links pointing to these pages. This helps make sure Google sees them and they get traffic.
Step 4: Keep Important Pages Within 3 Clicks
Try to keep your most important pages (like services, blog, or product pages) close to your homepage. Use your menu and links to make sure these pages are not buried deep in the site. Ideally, they should be found in 3 clicks or less.
Step 5: Use Clear Anchor Text
Anchor text is the clickable word or phrase in a link. It should explain what the page is about. Don't use words like "click here." Instead, say things like "learn how to find internal links in a website." In addition to showing your content to users better, it also helps search engines know your website.
Step 6: Remove Repeated or Useless Links
Too many links to the same page or links that don't add value can hurt your SEO. Use an internal links checker or internal link checker Semrush to find and clean these up.
Step 7: Recheck Quarterly
Use your internal link checker free tool every few months to check all the links on a website again. This keeps your site healthy and strong!
#05 Maintaining a Healthy Internal Link Structure
Fixing your internal links is just the beginning. You also need to check and update some links frequently to ensure that your website is running normally. Here are some easy ways to do that:
1. Add Internal Links to New Pages
Every time you publish a new blog post or page, make sure other pages link to it. This can help people find it and shows that for Google, it's important. Use an internal links checker or internal link checker free tool to see if your new pages have enough links.
2. Use Related Content Boxes
You can add a "Related Articles" box at the bottom of your blog posts. This keeps visitors on your site longer and creates more useful internal links. A link analyzer tool can help measure how strong your link network is.
3. Use the Same Link Format
Sometimes you link to a page as "example.com/page" and other times as "example.com/page/" (with a slash at the end). Pick one style and stick with it. This is called standardizing your URL structure. Tools like internal link checker Semrush or an internal link checker extension can help you find mixed links.
4. Help Google Understand Your Site
Add a sitemap and use breadcrumb navigation. Breadcrumbs are the little links at the top of a page that show where you are, like: Home > Blog > SEO Tips. They help visitors and Google find their way.
Don't forget to check all the links on a website often using free tools. When you know how to find internal links in a website, you can always keep your site strong and healthy.
Conclusion
Fixing your internal links is an important part of technical SEO. Think of it like this: Find, Fix, and Maintain. First, learn how to find internal links in a website using free tools. Then, fix problems like broken links or pages that are too hard to reach. After that, check your links often to keep your website healthy. You can use an internal links checker to help you do all of this. A clean link structure helps Google understand your site and keeps visitors happy. Start taking action now by following the above checklist!
Écrit par
Kimmy
Publié le
Aug 24, 2025
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