The website builder is a useful tool for people who would like to create websites but without much experience. A good website builder can help designers to create satisfactory websites with half effort. With so many website builders available, each of them having their own features, how should we users choose a better website builder for use? In this article, we will talk about some important features of website builders so as to help users make a choice.

Easy to use

A good website builder is fundamentally user-friendly with simple operation. The website builders have to be easy to use if the designers of the website builder want to attract more users and retain them, especially novice users who have not used these tools before. For example, the interface should be simple and clean; important functions and services should be displayed in a more prominent position; or clear instructions provided should be easily followed, etc. Otherwise, users would soon turn to other website builder tools.

If you find a website builder difficult to operate or it takes you a lot of time to be familiar with it, just give up and change to another one. It is not worthwhile to spend over efforts exploring some complex website builders or trying to figure out their intricate interface as there are a lot of similar website builder to choose from. Selecting a good website builder allows you to finish their design with half an effort. For example, we can choose a website builder that supports AI assistance, because creating a website from scratch might be too complicated and challenging, especially when you have no coding experience or proficient designing skills. There are lots of AI website builders available now, such as Wegic and Framer. Take Wegic as an example.

What you need to do is just import your requirements or click the instruction if it matches your needs. Then this AI website builder can generate a new and tailored website for you. It will give you some suggestions to further figure out what you like and make designs based on your requirements. It helps save a lot of time and effort to explore how to build a new website from scratch. As the picture is shown below, as long as you state your needs, it will help you build a new website in just a few seconds. The left side you see is the website it generates. If you are not satisfied with that result, you can describe your needs more specifically in the chat box, and it will adjust to meet your needs. Each user has 120 credits per day. If you have never used these AI website builders before, you can just have a free try.

Diverse templates of hign-quality

A good website builder should have multiple templates for users to choose from. You can start with one of their ready-made webpage templates and customize them to your needs. A good look of the website is crucial because it will leave a long-lasting impression on users and make an influence on how visitors view the website. Meanwhile, each of the designers has their own purpose to build a website, so only when the choices of the templates are diverse enough and of high quality can website builders meet their needs and help generate more satisfactory and perfect content for those users. Multiple templates of high quality make creating easier and better.

Website builders with limited templates to choose from might restrict users from creating perfect websites. As I mentioned above, the templates of good website builders will be of high quality. If not, no one will be willing to keep using it no matter how easy and quick it is. A beautiful and professional website will look clean, and modern with customized designs.

For example, inside OLITT, there are more than 100 templates you can choose from, spanning from "agency", "books", "health and beauty" to "technology", "restaurant" and so on. You can use the "search box" to find what you need based on your personal requirements. These templates look delicate and are more likely to cater to users's needs. In addition, all templates are fully customizable and mobile-ready. What you need to do is just choose the one you like the most and start building.

SEO Friendliness

SEO-Friendiness is another important feature that users need to take into account. Search engine optimization, also known as SEO, is a process to improve the visibility and ranking of a website in search engine results pages (SERP). It is an effective way to increase your ranking and market your brand. According to a recent report, approximately 83% of customers will make a search on the search engine first when they look for a business online. It is really important for all business owners to make their website search engine friendly so that they can maximize their search traffic. If a website builder has powerful built-in SEO tools, it can be helpful to make your website rank high in SERP. In this way, you can get more search engine traffic and potential customers are more likely to click your website links.

There are many SEO tools available, including keyword research tools, backlink analysis tools, and even marketing tools. Users can easily add titles, polish descriptions, and website content or analyze competitors' backlinks. What you should do is figure out what specific tools the website builders have provided, combined with your personal needs, and choose from these tools and learn how to use them. A typical example is Yoast SEO, a built-in tool in the wordpress. It is an automated technical SEO and makes optimizing content a breeze with the most popular WordPress SEO plugin. Yoast SEO helps you to outperform industry competitors and attract organic traffic. Not only that, it will streamline your SEO strategy and optimize your content because comprehensive analysis tools is provided for you that help elevate your content’s SEO and readability.

Customized design

An excellent business website builder will offer customizable designs for users having their own personal needs and specified purposes. Only in this way can these website builders cater to their users's needs better. No matter what you are creating, an online store, a blog, or an e-commerce website, an excellent website builder software should provide you with various customizable widgets you can choose from. It helps increase efficiency with less effort since you can adjust them to your needs and easily create a website you like.

A reliable business website builder will allow you to click on preview pages and move around with possible changes. The customization option should include services like changing the themes, altering the colors, font, or layout of the website, or adding social media buttons; some even will offer HTML/CSS codes for more advanced customization.

You can see an example of Wix’s or Wegic's. Both of them offer customization services. With customization design, you are able to know more about how your website looks like without making it live or actually writing more codes. For the owners of website builders, such a tailored service can help them stand out among a numbers of competitors. Especially with the support of AI-powered design like Wegic, customization becomes easier and quicker for customers to create perfect websites.

SSL certificates

SSL Certification is another essential feature that should be offered by website builders. It makes your website more reliable and trusted. Many novice users who have no website-building experience might have no idea about what SSL certification means. Actually, SSL stands for Secure Sockets Layer. It is a digital certificate that authenticates a website's identity and a security protocol that creates an encrypted link between a web server and a web browser.

If a visitor logs in a new website, maybe he needs to tell some personal information or private financial information like credit card number for transaction. Customers might have increasing concerns about security. Under such a circumstance, an SSL certificate can With this certificate, commercial transaction on the Internet and some important information and data of the users or visitors can be private and secured away from attacks. In a word, SSL keeps internet connections secured and prevents criminals from reading or modifying information transferred between two systems. So if a website builder offers free SSL certification, your website will gain more trust from customers and visitors, which also helps improve the reliability and reputation of your brand and the website could keep sustainable development. If not, the webpage of your website might be read as "no secure" when potential customers want to log in. It will undoubtedly reduce the trustability of your sites, and worse than they might leave the site immediately.

Let's give an example of the Web. It has offered a one-stop website security solution for its customers, including one of the best SSL certificates. Web allows all the websites it generates to be equipped with the SSL certificates, which enables to ensure the data security and further optimization of their sites

Google Analytics Integration

It would be much better if your website builder enabled your site to connect to Google Analytics. With Google Analytics, you can keep track of your daily visitors, and analyze customers' behavior when they view your website, what kinds of products they have bought, or their reviews. You can know who the targeted audiences are, where they are going as well as the performance of your website. Then you will know which one has performed well and which one needs to improve. With all of the information and data, you can adjust your marketing strategy or campaigns. In a word, the integration of google analytics drives you to make, develop and further optimize your business strategy and make your website better.

Social Media Integration

Whether it is allowed to integrate social media is another important standard to identify a good website builder. Social media integration allows your website and content to be shared with other users easily so that you can get more traffic and attract more targeted customers to visit your website. A dependable website builder will allow users to add social share and follow us buttons in their website design. It will make it easier for your followers to keep track of your website and brand as well as to market your website. For instance, in the case of Facebook, it should offer a Facebook sharing button, same as the Instagram, X, Liknded

Social media integration and sharing buttons are important features to look for in a website builder. For example, in the case of Facebook, it should allow you to add a Facebook Like and/or Share button. Same with Twitter, Instagram, Pinterest, Google+, LinkedIn and other major social media platforms. Luckily, most website builders come with integrated social sharing buttons you can easily add to your web pages. For instance, the website has offered one-click social sharing buttons for Facebook, X, Instagram, and Pinterest.

Final Words

A User-friendly website builder helps people to create websites with less time and effort, such as Wegic with AI assistance. The integration of SSL certificates and other tools that assure security and reliability makes the website more attractive and secure. Services like customization or SEO optimization help website owners to further optimize their website and content, improve their ranking and attract more targeted audience. Identifying your personal needs and the features of a good website builder allows you to create websites successfully. If it is your first time trying to find a good website builder for use, user-friendly platforms should be your priority.