8 Best AI Marketing Tools to Promote Your Business of 2024
Here are the 10 best AI marketing tools to promote your business in 2024. We've summarized beat marketing tools by category of use to help you drive productivity and business growth.
Whether you're growing a mid-sized business or expanding your organization, company expansion means adapting your team's processes to support more teams, products, and marketing campaigns. Many professionals are fully committed to embracing AI as a new technology to maximize efficiency.
According to Influencer Marketing Hub, the growing role of AI in influencer marketing, with 54.8% of marketers bullish on the role of AI in improving efficiency and personalizing interactions. More than 60% of companies plan to use AI in their marketing campaigns.
If you're reading this blog, you probably want to use AI to increase productivity or return on investment from marketing initiatives for your businesses. So let's dive into the 8 best AI marketing tools for your businesses.
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What Are AI Marketing Tools?
Before knowing more about AI marketing tools we definitely need to know what marketing tools are. As a small business owner, you need to have a wide range of resources and skills to adopt marketing strategies, including aspects of social media, search engine optimization, and more. The purpose of using them is to achieve different marketing goals.
Based on this, we can understand the concept of AI marketing tools, which are software that adds the benefits of artificial intelligence and machine learning to the execution of marketing tasks and processes. Since powerful AI allows for machine learning and data prediction, AI marketing tools provide a great boost to repetitive marketing workflows.
How AI Is Used in Marketing Today?
The world of marketing is changing dramatically today due to the intrusion of artificial intelligence. As a small business owner or marketer, the scientific mastery of AI marketing tools creates a plethora of opportunities for marketing teams to do more of what they are good at. Artificial intelligence is affecting them in these places:
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- Personalization
AI marketing can replace manual guesswork and help your business make more efficient use of the customer data it already has. Artificial intelligence personalizes marketing by analyzing individual customer data to deliver customized content, product recommendations, and targeted ads. This enhances customer experience and increases conversion rates. The results of artificial intelligence are much more objective and accurate compared to manual guessing.
- Content Creation
AI can generate content such as product descriptions, social media posts and even articles. Tools such as GPT-4o Tools such as GPT-4o can be used to create engaging content quickly and efficiently. Marketing copy is an important element of a marketing strategy, and using AI algorithms can create engaging and relevant content, as well as help organizations develop content strategies for different customer segments.
- Advertisement Targeting
Artificial intelligence algorithms optimize ad delivery by analyzing user behavior and preferences. Some AI automates the pricing of items to drive sales, and proper pricing and targeting ensures that ads are shown to the right audience at the right time, thus increasing ROI.
- Email Marketing
Email marketing is one of the important marketing tools and a task that marketers need to spend more time on in their work. AI enhances email marketing by personalizing content, optimizing delivery time and segmenting audiences. This results in higher open and click-through rates.
- Chatbots and Virtual Assistants
Artificial intelligence-powered chatbots provide 24/7 customer support, instantly answer customer questions and needs, and guide users through the sales process. AI's auto-responder feature allows users to quickly resolve issues and increase customer engagement and engagement, thus completing customer interactions and reducing response times.
8 Best AI Marketing Tools
Only the tools that best fit your marketing goals can be called the best. Below, we will analyze the tools' strengths, weaknesses, and use cases in a comprehensive manner, categorized by marketing goal, to help you choose the best AI marketing tool.
So before you enter the world of automation and adopt each of the tools here, take a moment to consider what parts of your current process could use an extension or simplification. The list of tools is as follows.
AI marketing tools for copywriting: Jasper AI
Jasper AI is a large-scale language model that can be used to generate text, which can be used for a variety of purposes in marketing campaigns, including customer support, email marketing, copywriting and content creation.
Key Features
- Content Templates: To create particular kinds of text, Jasper provides a range of content templates. These pre-written templates can be used to write news articles, art instructions, technical manuals, and even dialog templates for niche markets like customer service.
- Chatbots: With its natural language understanding and conversational AI capabilities, Jasper AI can carry out activities, distribute information, and interact with users. Jasper AI may assist customers with a range of tasks, including making bookings, setting up appointments, responding to often-asked queries, and giving personalized advice.
- Personalization: Based on user choices, behavior, and past data, Jasper AI may suggest suitable goods, services, or content. To increase user satisfaction and engagement, it can be used for news aggregators, streaming services, e-commerce platforms, and other recommendation systems.
- Voice Commands: If typing through the keyboard is still too cumbersome, the Jasper also plugs in a voice-recognized total tweed that allows you to do a lot of writing using voice commands.
Usage Cases
After registering a Jasper user, Jasper displays a four-step how-to guide. First, confirm the brand voice. There are three ways you can get Jasper to write content that sounds similar to your own text. The three ways include entering text, uploading a file, or adding a URL.
Generating content with Jasper will also provide you with many copy templates: ad copy, blog copy, product copy, and so on. Under each copy, there will be several categories. Jasper will provide you with everything you want to write.
We used blogpost in our testing, and Jasper will determine what topic you want to write about, what the audience for the text is, and the outline of the post. Then click "generate now" and you'll get your post. In five seconds Jasper generates an article of 1,000 words. The ease of use and speed of generation is amazing.
Pricing Plan
- Free for 7 days for newly registered users.
- Creator: $39 per month
- Pro: $59 per month
- Business: Custom pricing
AI marketing tools for social media management: FeedHive
FeedHive is an AI-powered social media management platform. Helps create, schedule, publish and manage content at scale across multiple social platforms like Instagram, facebook pinterest, YouTube, TikTok and more.
Key Features
- Schedule and Delivery: You can intuitively plan the best time to post by clicking, dragging, and dropping, as well as create a regular posting schedule and automate the entire process all at once.
- AI Writing Assistant: FeedHive built-in AI writing assistant, then trained in writing, set in GPT-4 to come up with ideas for content posted on your social media accounts and improve your posts.
- Performance Analysis: Generate a quality result score of your post performance based on the content and quality of the post before publishing it on social platforms, predicting the performance of the post and helping you to make your published content go viral.
- Social Inbox: FeedHive allows you to link all your social platform accounts with a unified social inbox to collect all comments, replies and mentions across your social channels. Here you can reply to fan interactions from your various platform accounts and engage with all mentioned comments.
Usage Cases
With authentication in FeedHive, the first step is to put the social platform accounts you need to manage (LinkedIn, Facebook, Instagram, Pinterest, etc.). Then coming to the dashboard location, you can click on Compose under CONTENT on the left side to start creating posts, with the help of an AI writing assistant, you can generate ideas and write engaging posts based on AI suggestions. You can also use templates for inspiration.
If you're publishing to multiple platforms, you can also customize your posts for each platform to fit the different formatting needed for each social media platform you're publishing to. FeedHive will also help you generate hashtags for posts.
After editing your published content, its smart schedule feature creates posts and schedules them to publish at the best time. After successful publishing you can use the Social Inbox feature to track and respond to comments, replies and mentions in your social channels, and then view the analytics and insights provided by FeedHive to understand how the content is performing and how engaged your audience is.
Pricing Plan
- 7 days free trail.
- Creator: $19 per month
- Brand: $29 per month
- Business: $99 per month
- Agency: $299 per month
AI marketing tools for email delivery optimization: Seventh Sense
Seventh Sense is an AI-powered email marketing solution designed to enhance engagement and deliverability for HubSpot and Marketo subscribers. It is designed to help organizations of all sizes streamline workflows, including campaign management, sales analytics and other features.
Key Features
- Data Analysis and Reporting: Seventh Sense helps marketers re-engage prospects and boost conversion and subscription rates by using email open and click statistics.
- A/B Testing: Multivariate testing is taken to check the overall performance of email delivery. It evaluates the response by sending a certain number of e-mails, with the rest of the e-mails sent when results are found or after a certain amount of time has elapsed.
- Personalization: It collects data points from all possible customers and then analyzes your segmentation options.Seventh Sense is able to optimize the sending time of each contact to when they are most likely to interact with it, making it more timely and relevant.
- Seamless Integration with HubSpot and Marketo: Designed to work with HubSpot and Marketo for seamless integration while providing advanced dashboards for deeper action and ideas.
Usage Cases
Hubspot lists a Revulytics use case to demonstrate the superior results of this product. By leveraging the capabilities of artificial intelligence, analytics, and marketing automation with Seventh Sense and HubSpot, Revulytics was able to attain the following email marketing outcomes.
Email marketing performance was greatly improved by personalizing not just the email content but also the day and time it is sent to contacts. Examples of this include: An increase in email opens of 44.3%; An increase in email clicks of 61.6%; and a 4.5% rise in the rate of click-through.
AI marketing tools for competitive insights: Crayon
Crayon is a marketing tool for competitive intelligence analysis created to assist businesses in learning more about their rivals. It is pertinent to marketing teams looking to comprehend the competitive landscape because of its emphasis on competitor analysis.
Key Features
- Competitor Tracking: Crayon monitors various sources of information such as competitors' websites, their social media and job postings, and is used to instantly track competitor activity. It identifies key changes such as product launches, pricing updates and marketing campaigns.
- Crayon Picks: Identify, summarize and send you relevant insights based on your unique competitive landscape. This includes customized reports on specific competitors, industries or topics. Everything can be customized with information based on your needs.
- Automatic Tagging and Alert: Crayon automatically categorizes industry initiatives into more than 80 subcategories. Proactively alert users to relevant competitor intelligence based on their preferences and predefined rules.
- Integrations: To improve productivity and streamline data flow, Crayon interacts with well-known CRM, marketing automation, and sales support platforms. AI-powered real-time competitive analytics that are easily linked with Teams and Slack.
- Sales Strategies: It evaluates sales conversations to find communication strategy gaps and strengths, gauge your sales ways, and forecast future results.
Pricing Plans:
- Opaque subscription plan, annual subscription only.
- Basic plan: $100 per month
AI marketing tools for influencer research: Upfluence
Upfluence's leading KOL marketing platform offers a suite of tools designed to help brands identify, collaborate and manage influencer marketing campaigns. Influencer marketing efforts are enhanced by the platform's ability to cater to the needs of businesses of various kinds, from small startups to major enterprises.
Key features
- Influencer Search: With a powerful search engine that searches for influencers by demographic gender, number of followers, and content relevance on all major social media platforms, this tool ensures that organizations can find the right influencers that match their brand values and target audience.
- Analyze Influencers: After matching the influencer type, we can view the influencer's profile on the platform, his social media performance, the engagement rate of his followers, and the frequency of posting, and analyze his data comprehensively.
- Outreach Email Tools: The platform also integrates Google Mail extension tools to help marketers reach out to influencers efficiently.
Pricing Plans
- Upfluence does not have a free trial phase.
- Starting price: 2000$ per month
AI marketing tools for sales automation: Outreach
Outreach is an intelligent automation technology designed to relieve sales development representatives (SDRs) and related professionals of tedious and time-consuming chores. Marketers test cross-channel engagement campaigns and key messaging while converting sales data into meaningful insights and automating operations.
Key Features
- Sales Engagement: Scheduling activities to contact customers is much less time-consuming; sending an email, making a phone call, or scheduling a follow-up can all be automated.
- Integration: Continuously updating and synchronizing data between automation tools and CRM systems automation software enables you to create and manage sales sequences or cadences.
- Across Time Zones: Outreach efforts will always be on time if you schedule communications to be received by recipients in various time zones at the most convenient times.
Pricing Plans
Outreach pricing is per user, but the charging scheme is not transparent.
AI marketing tools for programmatic SEO: Whalesync
With the help of its programmed artificial intelligence skills, Whalesync presents a novel way to SEO. The program automatically optimizes website content by analyzing search trends, user behavior, and competition strategies. Whalesync uses AI-driven insights to enhance search rankings and generate organic traffic.
Key Features
- Synchronization: Whalesync ensures that all linked programs and databases have the most recent data by allowing changes made in one application to be automatically reflected in other connected apps.
- Connect Apps: The tool is compatible with widely used programs like HubSpot, Webflow, and Airtable. Because of its wide compatibility, Whalesync is an excellent platform for running its business.
- Tools Creation:It enables the automated creation of SEO-optimized content and personalized solutions that are adapted to particular company requirements.
Pricing Plans
- Starter: $99 per month
- Operator:$249 per month
- Professional: Custom prices
AI marketing tools for advertising: Albert
A cloud-based artificial intelligence tool called Albert by Zoomd connects to and runs on the current tech stacks of digital marketers. Albert is a self-taught ally of marketers, skilled in digital marketing.
Key Features
- Real-Time Analytics: With its real-time analytics and reporting features, Albert offers a thorough insight into your campaigns. With real-time reports on your campaigns' efficacy, you can remain flexible and modify your plan as necessary to guarantee the best possible outcomes.
- Automation Marketing: By dynamically modifying keyword bids, optimizing ad display locations, and personalizing marketing messages based on real-time data.
- Integration: It offers seamless cross-channel execution so that campaigns may be managed and optimized concurrently across several platforms.
Pricing Plans
Albert does not offer a standard free trial period. Despite not publicly disclosing pricing plans on their website, the cost is mostly determined by the scope and intricacy of your marketing requirements.
Do & Don't for Using Your AI Marketing Tools
Do's
Marketing tasks are tedious and plugged into AI, marketers are able to adapt to ever-changing and repetitive tasks that can greatly improve the flow of marketing work.
- Leverage Data Wisely
Customers, markets, and people we work with, all require us to intelligently analyze the data, please use high-quality data to train AI models and ensure the relevance, accuracy and timeliness of the data.
- Personalize Marketing Efforts
Whether it's audience analytics or Netflix analytics, the use of AI in marketing segments audiences and tailors content or recommendations to their preferences, behaviors, and demographics. Personalization represents the importance companies place on their customers.
- Monitor and Analyze Performance
Marketing is really psychological warfare, using these AI tools to look more rationally and critically at analytics and KPIs to measure the effectiveness of AI marketing strategies and make adjustments as needed.
- Test and Iterate
When communicating with customers by email, use artificial intelligence to conduct A/B testing to evaluate the performance of different contact methods and optimize the strategy based on the results.
Don'ts
- Avoid Over-Reliance
In particular, AI-generated text content is not fully accurate and also carries ethical risks, to avoid which we avoid excessive use of artificial intelligence.
- Neglect Customer Experience
Final marketing strategies serve people, so the user's feelings are the most real and important thing to care about. Ensure that the use of AI enhances rather than detracts from customer experience. Avoid overly intrusive practices that may annoy users.
- Disregard Integration
Seamless connectivity boosts effectiveness. Avoid utilizing separate AI technologies that don't interact nicely with your current marketing system. The aggregation function is beneficial to helping marketers work without the need to operate across platforms.
Wrapping Up
Marketers are more excited than ever because AI has brought them an unprecedented technological revolution that makes it possible for even the smallest company to compete with the industry's big headliners and enjoy success in the world market.
We have categorized the above recommendations according to the purpose of use, you can find the function you need in any one of them, try it, and maybe it can change your work or company's business.
Written by
Kimmy
Published on
Aug 26, 2024
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