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Best Websites for Promoting Business Online
Discover the best websites for promoting business online in 2025, from Google and Facebook to Reddit and TikTok. Free and paid strategies, case studies, and tips to boost visibility and sales.
I believe that after reading this article, you must already have your own business! Whether it's a comfortable caf é, free design services, or an e-commerce store selling handmade products. But there is a problem: there are not many users until your company or product. According to a survey conducted by the Digital Marketing Institute in 2025, 63% of small businesses find it difficult to attract new customers due to not using the right online promotion tools. Simply posting on social media or relying on word-of-mouth is not enough. However, I also said that you are lucky to see us! There are some powerful websites that can drive your business development, help you reach your target audience, increase the visibility of your company and business, thereby driving sales conversion, and many of these tools are free or do not require you to spend any money.
This guide provides a detailed introduction to the best websites for small entrepreneurs who want to promote their business online, ranging from social media platforms and review websites to niche directories and content centers. We will introduce real case studies, data-driven tips, and actionable strategies to choose the appropriate tools for your business. Whether you are a local bakery or a global e-commerce brand, these websites will convert your hard work into more customers and revenue. Let's watch it together!
Wegic——Powerful AI Website Customer Acquisition System
If you want to start your small business with some free websites, then Wegic is definitely your best choice. Why do you say that? Because Wegic is not only a website design tool, but also an AI driven websitegrowth system that can help your website go live within 1 minute, attract customers, and generate revenue from day one. It's like spending one penny on two powerful tools. If you use it, you don't need to be very technical because Wegic's built-in artificial intelligence team can help you with design, startup, conversion, and operation. Especially if you have any difficulties in website design, all you need to do is tell Wegic your requirements, which can help you design a good website in one minute. So, in the field of entrepreneurship, it will definitely bring you surprises!
Double click on the image and try Wegic to help you start a business 👇
Google Business Overview: A Game Changer in Local Business Game Rules
If you have a physical location or service locally, it is strongly recommended that you use Google Business Profile (GBP). According to the 2025 Local Search Report, 76% of consumers first see this when searching for local businesses.
How it works:
You need to first apply for a free GBP list to display it in Google Maps and local search results. Then you need to add your address, working hours, photos, and customer reviews. For example, a pet beautician in Denver optimized their GBP using photos of their pets before and after and "same day appointments" in their description, and who would have thought that their booking requests would increase by 52% within two months.
Professional Tip:
Responding to comments (even negative ones) to build trust has been shown to increase click through rates by 31% for businesses.
For example, if you work in real estate, you can regularly post updated information such as "weekend promotions" or "new services" to maintain continuous interaction with users.
Use GBP Insights to view the content of customer searches (such as' dog grooming near me ') and customize your content.
Case study:
A family-run pizza shop in Chicago has added a menu, delivery radius, and a "20% discount on first order" to the pound. Within 30 days, their online orders increased by 40%, and data shows that 60% of new customers said they found this store through Google.
Facebook: A great tool for targeted advertising and community building
Facebook currently has 2.9 billion monthly active users, and it is still a top website for promoting its business, especially for the 30-65 age group, where its role will be even greater.
Image From：Facebook
Why is it effective:
- Free organic contact: Share posts about new products, behind-the-scenes content, or customer focus. A boutique clothing store in Austin increased its fan base by 300% within six months by posting "Today's Clothing" videos and participating in reviews.
- Paid advertising: Using Facebook's detailed targeting to attract people through location, interests, and behavior. A yoga studio in Portland released a $5 daily advertisement targeting "yoga enthusiasts within 5 miles" and attracted 15 new students within a week.
- Similar groups: Join local business groups or create your own group (such as "Seattle Parenting Tips" at a toy store) to establish a community.
- LSI Focus: Facebook's algorithm tends to stimulate the content of conversations, so asking questions (such as "What's your favorite pizza topper?") to increase user engagement.
Instagram: The Cradle of Brand Growth
Instagram is perfect for brand promotion, especially for businesses with powerful visual effects such as fashion, food, travel, or art. According to Meta's 2025 data in Xi'an, 72% of users stated that they would choose to purchase products after seeing them on Instagram.
Strategy:
- Make full use of reels: Short videos of 15-30 seconds are three times more engaging than photos. You can see it from Tiktok now. A bakery in Miami has released 'How We Make Famous croissants', and the store's foot traffic has increased by 25%.
- Tell a good story: Use methods such as opinion polls, Q&A, and "swipe up" links (applicable to accounts with over 10000 followers) to promote sales. A skincare brand used Stories to ask customers to vote on their next product scent, but unexpectedly generated over 1000 pre orders after the event ended.
- Tags: Mix popular (such as # SmallBusiness) and niche (such as # VeganBakeryLA) tags to attract new audiences.
Image From：About Meta-Facebook
Case study:
A handmade jewelry artist uses Instagram to showcase her creative process and client photos. By collaborating with micro influencers (10000 to 50000 followers) and using targeted tags, she increased online sales by 180% within a year.
Yelp: Transforming User Reviews into Significant Revenue
Yelp is not only suitable for restaurants, it is also a key website that covers various industries from plumbers to salons. 84% of consumers trust Yelp reviews and personal recommendations because they feel that these contents are authentic and can help them better choose products.
How to use Yelp:
Apply for a free account and add photos, services, and pricing. Generally, products with more than 10 photos can convert twice as many potential customers.
Encourage satisfied customers to leave reviews (e.g. "Do you like your hairstyle? Leave us a Yelp review and enjoy a 10% discount on your next visit").
Responding to comments to express your concern can increase your chances of being recommended by 40%.
Warning:
Ignoring Yelp carries risks. A heating, ventilation, and air conditioning company in Phoenix experienced a 15% decrease in call rates after ignoring negative reviews; In the later stage, they still chose to face the problem directly, and fortunately solved the problem and reversed their reputation.
LinkedIn: Very suitable for B2B promotion and establishing a professional reputation
LinkedIn is the best website for promoting business to business (B2B) services, such as software, consulting, or wholesale industries. According to HubSpot's 2025 report, 80% of B2B potential customers come from LinkedIn.
Image From：LinkedIn Pressroom
How to operate it specifically:
- Optimize your company page: highlight case studies, team expertise, and customer reviews. After adding 'results', a digital marketing agency saw a 60% increase in query volume (e.g.' helping customer X increase traffic by 200% ').
- Share viewpoints to attract leadership: publish articles or videos about industry trends (e.g. "5 AI tools for small businesses"). The CEO of a SaaS startup publishes articles on LinkedIn every week, attracting three major clients within three months.
- Join a group in the same circle: Participate in B2B groups (such as "Small Business Technology Solutions"), establish connections with users in the circle, and regularly appear to share insights with them, so that users will have a deeper impression of you.
Case study:
A commercial printer in Atlanta uses LinkedIn to connect with local restaurants and cafes. By sharing "How Customized Menu Promotes Sales" and providing free samples, they gained 10 new customers within 6 weeks.
Reddit: A niche audience and genuine sense of engagement
Reddit is often overlooked, but if you follow the rules (no spam!), it is actually a gold mine that can reach more precise users.
Image From：Family Tree Magazine
How to use Reddit to help you expand your business:
Search for sub-sections related to your business (such as r/Entrepreneur for startups, r/Coffee for cafes) and contribute your knowledge to the fullest extent possible while adhering to community norms.
Sincerely answer questions (e.g. how web designers help users in r/SmallBusiness repair damaged websites).
Once you have established your reputation, you can then publish the "Ask Me Any Questions" (AMA) course. A craft brewer in Portland conducted an AMA and found that their snack shop's traffic increased by 30% after a period of time.
Rule to follow:
Reddit users dislike direct sales. If you sell things directly on Reddit, you will be banned because Reddit users prefer mutual assistance rather than direct sales. A bakery that posted "Look at our new cookies!" on r/Food was immediately banned after posting, but a bakery that shared "My grandma's secret cookie recipe" (with a subtle link to their store) went viral online, so you must remember not to directly post marketing content on it.
Nextdoor: A hyper-localized promotion tool for community enterprises
Nextdoor is a community social network that is perfect for businesses such as dentists, grocery stores, or dog walkers that have established their presence in the local area. 56% of Nextdoor users reported that they have hired a local company after seeing it on the platform.
Image From：TechCrunch
Specific operational strategies:
Create a free business page and post updates such as' New Extended Working Hours' or 'Free Pet Hospitality This Weekend'
Sponsor local posts to reach nearby users, with a basic fee starting at $25 and targeting users within 1-5 miles.
Encourage neighbors to "recommend" your business, and increase the click through rate of recommended businesses by 2 times.
Case study:
A suburban nail salon uses Nextdoor to offer "neighbor discounts" and shares photos of its clean, child-friendly spaces. Within two months, 70% of new customers were Nextdoor users.
TikTok: Virus Potential Software for All Business Types
The popularity of TikTok goes without saying. It is not only suitable for teenagers, but also a global platform where various enterprises can achieve viral dissemination of viral videos. According to research by 2025, 40% of TikTok users purchased a product after seeing it on the app.
How to achieve success?
Keep up with trends (such as dance challenges, sound effects), but connect them with your business. A car dealer in Houston showcased their new SUV with a 'stupid walk' trend - the video received 100000 views and 50 test drive requests.
Make more short videos (15-30 seconds) with realism. A bookstore owner's "I hate selling books" (an honest rant about returns) went viral online, attracting over 200 new customers.
Use tags such as # SmallBusinessTikTok and # ShopLocal.
Case study:
A handmade soap company in Canada has released "How We Make Lavender Soap" with ASMR sound. This video received 2 million views, and their website crashed due to the high traffic, especially their product sold out within 3 days.
Pinterest: Long-term traffic for creative-driven enterprises
Pinterest is a "creative search engine" that is perfect for businesses related to hobbies, planning, or lifestyle - wedding planning, home decor, fitness, and more. Unlike rapidly disappearing social media posts, pushpins can drive months (or years) of traffic.
The secret to success:
Create a vertical push pin with clear text overlay (1080x1920 pixels) (e.g, "Busy Mom's 10 Minute Exercise" by a fitness coach).
Link the post or related logo content to your website (for example, link to a recipe logo on a coffee shop menu).
Use keywords in the title and description of the post (such as "affordable vegetarian dinner idea" from a plant-based restaurant).
Case study:
A family organization consultant in Dallas created Pinterest boards such as "Small Closet Hacks" and "Kitchen Storage Ideas". Her badge attracts over 500 visitors to her website every month, and 20% of them book her services.
How to choose the right website for your business
Although we have introduced 10 websites to you above, you need to know that not all platforms are suitable for you. The most important thing is that you need to choose the one that meets your needs, and we have also provided you with a reference guide for you to learn how to choose:
- Goal: Want local traffic? Then use Wegic and Nextdoor. Do you need online sales? Prioritize Pinterest and TikTok.
- Audience: Where are your target customers? (For example, people aged 18-30 use Instagram, and B2B people use LinkedIn).
- Content type: Do you have visual effects (Instagram, Pinterest) or professional knowledge (LinkedIn, Reddit) that you can share?
A study in 2025 found that companies using 2-3 dedicated platforms perform better than those dispersed across more than 10 platforms. Because the more platforms there are, the harder it is to focus.
Conclusion
The best website for online promotion varies depending on the audience and goals, but one thing you definitely know: the trend of online promotion is irreversible. From Google Business Profile for local visibility to TikTok for viral spread, these platforms allow you to establish further connections with customers who have already spent time.
And you can also start small, such as selecting 1-2 platforms first, testing what works, and then expanding. Local cafes looking for visually appealing website design pages may choose Wegic and Instagram, while B2B software companies are thriving on LinkedIn and Reddit. With consistency and authenticity, you can turn these websites into powerful growth tools.
Don't hide your business! Quickly use these websites to share your stories, attract customers, and observe your revenue growth. Let's start taking action now!
FAQs
What is the best website to promote your business?
- Google (see tactic #1)
- Yelp.
- Facebook.
- Wegic
- Better Business Bureau.
- Glassdoor.
- Foursquare (Even though it's dead as a social platform, its data is used by thousands of platforms.)
- Yellow/White Pages.
Can I promote my business for free?
Google My Business, Facebook Marketplace, and classifieds websites like Craigslist are all options for free advertising. There's also the option of promoting your business on Facebook Groups, which often stipulate days when small or local businesses can advertise their products or services.
How much does Google ad cost?
The average starting budget to cover Google Ads costs for SMBs is $1,000-$2,500 per month. Most new Google Ads campaigns can cost around $20-50 per day. Most businesses spend between $1,000-$10,000 per month on Google Ads.
Which social media is best for business promotion?
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here's a brief overview on each one—its user base, main vibes, pros, cons, and content types.
Is $5 a day enough for Google Ads?
A Google Ads budget can range from $10 to $50 per day to $7000 or more per month. This is all determined by the industry you are in, the competition of your business, and goals.
Written by
Kimmy
Published on
Aug 19, 2025
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