Log in
Build Your Site
Best 5 Platforms for Selling Things to Make Money in 2025
Discover the best platforms for things to sell to make money in 2025! Learn platforms, strategies, and tools like Wegic to build a successful e-commerce brand.
As global internet penetration continues to rise, mobile payments, logistics infrastructure, and social commerce are undergoing major advancements. In today’s rapidly evolving digital economy, finding the right things to sell to make moneyhas become a popular side hustle — and for many, a full-time career choice. At the same time, consumers are increasingly drawn to personalized and customized products. They care about the brand stories behind the goods they purchase and value the authenticity of the sellers, while expecting a faster and more seamless shopping experience. According to Statista, global e-commerce sales are projected to hit $7.4 trillion in 2025 — the highest figure ever recorded. This phenomenal growth highlights the endless possibilities for those seeking things to sell online and making money from selling things.
By 2025, the widespread adoption of e-commerce tools and the evolution of consumer shopping habits will create more opportunities than ever to make money through internet platforms. That said, choosing the right platform is the critical first step when looking for things to sell to make money successfully. The following are the best 5 platforms for selling things to make money in 2025. Let's get started!
The Top 5 Recommended Platforms for Selling Things in 2025
1.Etsy
Etsy specializes in handmade crafts, vintage items, and personalized gifts, attracting a loyal audience with a taste for unique aesthetics. If you are looking for things to sell to make money, especially personalized or customized goods, Etsy will be an ideal platform. Etsy actively promotes original designs and small-batch production, making it easier for sellers to build strong emotional bonds with their target customers.
Focused on creativity and personalization, Etsy helps sellers differentiate their brands, offers a wealth of seller support resources, and has tens of millions of loyal users. However, it comes with challenges such as relatively high transaction and advertising costs, and increasing competition that demands continuous optimization. Sellers also need to plan carefully for international logistics, given Etsy's primary focus on the U.S. and European markets.
A notable trend on Etsy is the rising demand for eco-friendly, sustainable products. Consumers are increasingly prioritizing ethical buying choices, so offering green products can be a strong strategy to sell to make money online while contributing to environmental responsibility.
2.Amazon
As the world’s largest e-commerce marketplace, Amazon covers virtually every product category and consumer demographic. For those seeking things to sell online and aiming for large-scale sales and rapid global reach, Amazon is the obvious choice. Its FBA (Fulfillment by Amazon) service is particularly suited for sellers who want to streamline logistics. With FBA, sellers simply ship inventory to Amazon’s warehouses, and the platform handles shipping, customer service, and returns, significantly reducing operational stress.
Amazon commands massive global traffic and a vast customer base, supported by its highly efficient FBA service that significantly boosts customer satisfaction. The platform also offers robust built-in advertising tools, such as Sponsored Products, to help drive visibility and sales. Fierce competition and product homogenization make it crucial to establish a clear brand identity to successfully make money from selling things on Amazon.
However, sellers must comply with strict platform policies and navigate complex listing requirements, along with managing a complicated fee structure that includes commissions, storage fees, and advertising expenses. Fierce competition driven by product homogenization makes it essential for sellers to establish a clear brand identity and optimize their listings in order to stand out.
3.eBay
Starting as an auction site, eBay remains the global leader in secondhand goods and is a vital platform for sellers targeting niche markets. Whether you’re selling vintage collectibles, limited-edition sneakers, or unique secondhand gear, eBay can connect you with the right buyers.
eBay connects sellers with a global network of buyers and supports international sales, making it an ideal platform for small-batch, unique, and secondhand products. Its auction model also helps sellers maximize product value. If you are searching for things to sell to make money while targeting a global network, eBay is a top platform to consider.
Beyond auctions, eBay has expanded its "Buy It Now" listings, allowing for fixed-price sales similar to traditional e-commerce stores. This provides flexibility depending on your selling strategy. Specialized categories like refurbished electronics, vintage fashion, and collectors' items perform particularly well, offering sellers ample opportunities to sell to make money online. Emerging trends such as sustainability and the circular economy make eBay an even more attractive platform, where buyers are increasingly looking for secondhand, upcycled, or refurbished goods.
However, eBay's payment and logistics processes can be relatively complex, and platform and promotional fees are on the higher side. Additionally, sellers are expected to provide detailed product listings and maintain high standards of after-sales service.
4.Shopify
Shopify isn’t a traditional selling platform; instead, it’s a SaaS solution that empowers sellers to create independent websites and build their own brands. For entrepreneurs looking to break free from platform restrictions and gain full control over customer data and marketing strategies, Shopify stands out as one of the best investments for 2025.
Shopify gives sellers full control over brand building and customer data management. It offers a vast library of themes and apps, allowing for flexible store customization, while also supporting global payments, multiple languages, and multiple currencies, making it ideal for cross-border e-commerce. If you want to break free from platform restrictions and fully control your customer data and marketing strategies, Shopify is a prime choice for selling things to make money.
However, using Shopify requires some knowledge of website development and e-commerce operations. Sellers must cover monthly subscription fees and potential add-on service costs, and driving traffic and managing marketing efforts fall entirely on the seller, which makes early-stage growth more demanding.
5.Facebook Marketplace & Instagram Shops
Social platforms are revolutionizing how people shop, and Facebook Marketplace and Instagram Shops are becoming essential channels for things to sell online. Besides, it's a way to make money from websites. Facebook Marketplace is ideal for local transactions, particularly in categories like furniture, home goods, and secondhand items. Meanwhile, Instagram Shops cater to fashion, beauty, and handmade goods sellers, allowing them to drive purchases through compelling visual content.
Facebook Marketplace and Instagram Shops have a huge base of active users, covering a wide range of potential buyers. They allow precise targeting based on user interests and geographic location, and effectively drive traffic and increase conversion rates through content marketing. Leveraging Facebook and Instagram's powerful ad ecosystems can significantly boost visibility. By investing in targeted ad campaigns, sellers can put their things to sell to make money in front of highly engaged audiences. Furthermore, collaborations with influencers can accelerate brand growth, creating a viral loop for organic reach.
However, sellers must handle order fulfillment and logistics by themselves, and the platforms’ policies and algorithms are frequently updated, requiring strong adaptability. Additionally, sellers must continuously produce high-quality content to maintain exposure and user engagement.
How to Choose the Best Platform to Sell Things in 2025?
In the opportunity-rich landscape of 2025, choosing the right platform is half the battle. Different e-commerce platforms possess distinct attributes and advantages, catering to various consumer groups, product categories, traffic sources, and operational models. Therefore, when looking for things to sell to make money, sellers must accurately position their products and match them to the most suitable platform. Selecting the right platform improves sales conversion rates and effectively reduces customer acquisition costs, and enhances operational efficiency.
More importantly, a well-matched platform helps sellers achieve long-term brand building and customer retention, rather than falling into price wars and undifferentiated competition. By deeply understanding the characteristics of each platform and making strategic decisions based on one’s product type, target audience, and resource capabilities, sellers can achieve higher profit margins, faster growth curves, and broader access to international markets in the fiercely competitive e-commerce arena. This is precisely the critical task that every seller aiming to sell to make money online must take seriously over the next five years. But how do you find the best fit for you to sell things to make money? You’ll need to consider several key factors carefully:
1.Target Customer Base
Different platforms cater to very different audiences. Etsy draws customers who love handmade crafts and personalized gifts, while Amazon appeals to the broadest mass market, covering everything from everyday essentials to electronics. If you're offering niche collectibles, eBay could be a better choice. For sellers aiming to reach younger audiences through engaging content, Instagram Shops hold a strong advantage. Identifying where your ideal customers are most active will significantly impact your operational efficiency and conversion rates. Understanding where your ideal customers are most active helps you maximize your ability to sell to make money online.
2.Fees and Commission Structure
Every platform comes with its own fee system, including listing fees, sales commissions, advertising charges, and fulfillment costs. Etsy and eBay charge transaction fees, but can drive targeted traffic to your listings. Amazon's FBA simplifies logistics but comes with complex warehousing and delivery fees. Shopify offers transparent monthly subscription pricing, but sellers are responsible for driving their traffic and covering marketing expenses. Balancing gross profit margins against operational costs is critical for maintaining healthy profitability. Balancing operational costs against profits is essential if you want to make money from selling things sustainably.
3.Ease of Use
It’s crucial to pick a platform that matches your technical skills and operational capacity. Amazon demands strict adherence to listing policies and platform rules. Etsy focuses more on storytelling and product presentation, offering a more accessible entry point. Shopify provides powerful customization tools but requires a stronger grasp of website management. Meanwhile, social platforms like Facebook Marketplace and Instagram Shops rely heavily on continuous content creation and community engagement. Be realistic about your available time and learning curve to ensure sustainable growth.
4.Branding Opportunities
If your goal is long-term success and brand building, choose a platform that allows you to cultivate and showcase your brand identity. Amazon prioritizes a standardized marketplace experience, making it harder for individual brands to stand out. Etsy encourages storytelling and emotional connection with buyers. Shopify offers maximum freedom — from domain ownership to customer data control — making it the top choice for independent brand building. Social commerce options like Instagram Shops are also excellent for brands that want to express a strong visual identity and lifestyle appeal.
Building a recognizable brand is critical if you want to sell things to make money consistently and grow your business into a sustainable venture. If you want full control without being bound by platform rules, building your own independent website is an incredibly appealing choice.
Wegic: Build Your Own E-Commerce Website Easily
While each major platform has its advantages, owning an independent website is becoming a must-have for serious sellers. This is where Wegic shines. Whether you're a beginner or experienced, Wegic allows you to create a fully customized website in seconds by simply having a chat with the AI. It's perfect for finding new things to sell online and building a strong, independent brand.
Main Features of Wegic:
1.AI-Powered Design and Development
Instantly build a personalized e-commerce site without coding.
2.One-Click Publishing
Go live instantly without traditional web development delays.
3.No Coding Required
Anyone can use Wegic to create a professional site without technical knowledge.
4.Customizable Features
From live updates to payment gateways and social media integration, Wegic has it all.
5.Automated Updates and Maintenance
Wegic handles website updates, keeping your site up to date effortlessly.
6.Affordable Pricing
Wegic offers a free trial and affordable plans, making it a cost-effective solution for anyone wanting to sell to make money online.
Conclusion
2025 is set to be the golden era for anyone looking for things to sell to make money. Whether you're aiming to break into the creative market with Etsy, expand your business through Amazon, or build a distinctive independent brand with Shopify, having a clear, forward-looking strategic plan is critical to success. At the same time, owning a one-stop e-commerce website is rapidly becoming a must-have for every serious seller. In today’s highly competitive landscape, relying solely on third-party platforms is no longer enough — building your own sales channels and growing an owned customer base will be the true engine of long-term brand success.
This is exactly where Wegic shines. It empowers every seller to capture the explosive e-commerce opportunities of 2025 with ease. Choosing Wegic means giving your brand the wings it needs to soar. Start today, embrace the future, and make 2025 your most profitable year yet by finding the best things to sell to make money!
Written by
Kimmy
Published on
Jun 11, 2025
Share article
Read more
Our latest blog
Webpages in a minute, powered by Wegic!
With Wegic, transform your needs into stunning, functional websites with advanced AI
Free trial with Wegic, build your site in a click!