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How to Make Money on TikTok? 10 Proven Strategies
Are you try to find the best method to earn money on TikTok? You can't miss this guide here! Let's decode the secret of TikTok and make money together in 2025!
In just a few years, TikTok has grown from a short video platform for entertainment to a commercial high ground that creators around the world are vying to enter. As the platform's functions continue to upgrade, more and more people around the world are beginning to seriously think about how to make money on TikTok.
This is not a fantasy. According to SocialPilot, TikTok's global user revenue in the fourth quarter of 2024 has exceeded $1.123 billion, becoming a veritable revenue-generating giant. Today, whether you are a video creator, brand owner, freelancer, or just an ordinary person with a skill. As long as you can produce eye-catching content, you may attract lots of TikTok followers and find the best way to earn money on TikTok!
But why is now the best time to start? According to Content Studio, TikTok has more than 1 billion active users per month, especially loved by Generation Z, who use TikTok to get trend information, shopping recommendations and even political views. TikTok is a huge digital ecosystem that carries the collision and integration of content, brands, culture and even commercial value.
So, if you have editing skills, filming skills, or are just a person who is willing to express yourself, now is the best time to monetize your creativity. Whether you are looking to develop a side business or dream of full-time content creation, this guide will take you step by step to dismantle TikTok's 10 money-making strategies. So that you can go from "someone who watches videos" to "someone who makes money from videos." Are you ready? Let's explore this evolving platform in depth and see how to really use TikTok to turn your passion into income.
Why is TikTok a powerful money-making platform?
Although TikTok is well-known for trendy videos and fun challenges, it has long been out of the single positioning of entertainment applications. And has become a source of income for brands, creators, and entrepreneurs. The following points clearly illustrate why TikTok is the most promising monetization platform at present:
Large audience group
As of 2024, TikTok will have more than 1.5 billion users worldwide, including 150 million TikTok followers in the United States alone, with annual consumption of up to $3.84 billion. Considering that TikTok was only launched in 2017, its growth rate is much faster than Instagram and Facebook.
Most importantly, most of these users are Generation Z—they are a new generation of consumers with a strong sense of engagement and loyalty to brands. Any creator or brand that can connect with them on TikTok is likely to achieve long-term development in this group.
Various content forms and strong adaptability
Although TikTok started with short videos, it supports much more than dancing and funny videos. You can create more different content.
The live broadcast brings high interaction and instant conversion
TikTok's live broadcast function allows brands to interact with fans in real-time. At the same time, TikTok will automatically recommend popular live broadcast content and set up a live broadcast area on the homepage, providing brands with a stable exposure and conversion entrance.
Excellent cross-platform communication effect
TikTok content supports one-click download and export and can be seamlessly synchronized to other social platforms such as Instagram Reels and YouTube Shorts, greatly improving the content life cycle and exposure efficiency. Videos produced using TikTok's native editing tools can also be adapted for use on multiple platforms, saving creation costs.
What is TikTok monetization?
TikTok monetization refers to the way creators earn actual income by posting content on the TikTok platform and attracting audiences. Unlike traditional working models, TikTok's profitability does not rely on a single revenue channel but is based on a diversified monetization mechanism. Creators can freely choose the most suitable profit path for themselves based on their content style, audience size, and interactive engagement. As the platform's functions continue to evolve, TikTok has launched a number of official monetization tools, including the TikTok Creator Program, Live Gift, Creator Marketplace, etc.
These features allow content creators to monetize directly through traffic. But at the same time, many successful creators have also discovered ways to monetize outside TikTok. These unofficial paths can also bring considerable income and provide more space for creators to build their personal brands. Next, we will explain these 10 proven strategies in detail.
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10 proven strategies about how to make money on TikTok
1. TikTok Creator Fund
The TikTok Creator Fund is an official incentive program launched by the platform in July 2020 to reward creators for publishing high-quality, engaging video content. Unlike the sharing mechanism of YouTube advertising revenue, the income of the TikTok Creator Fund depends on the performance of the content, including multiple factors such as the number of views, interaction rate, content type, and publishing area.
Eligibility requirements
To join the Creator Fund, you must meet the following conditions:
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Be at least 18 years old.
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Have at least 10,000 followers.
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100,000 cumulative video views in the last 30 days
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All content must be original and comply with TikTok Community Guidelines.
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Live in designated countries/regions (currently supported in the United States, the United Kingdom, France, Germany, Italy, and Spain).
Please note that meeting these conditions does not mean automatic qualification. TikTok will review applicants to assess whether they have a stable output of high-quality content and whether they comply with platform regulations.
How does TikTok evaluate creators?
TikTok will evaluate creators based on the following dimensions:
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Originality and authenticity
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Is the content unique and personal?
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User Engagement
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Interaction data such as likes, comments, and shares of videos
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Posting regularity
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Is the content updated regularly?
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Compliance with community norms
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Is there any illegal or sensitive content?
Although the income of the TikTok Creator Fund itself is relatively low, it still has many advantages, especially for content creators who want to use TikTok as a starting point for their career development. Creators can get regular income based on video performance. Although the amount is limited, it is sustainable. This is a very practical economic support for individuals or small brands who want to continue to create content.
The fund encourages creators to improve the quality of videos and audience stickiness, which will help you establish a more professional content style in the long run. Joining the Creator Fund is equivalent to the platform "endorsing" the value of your content, which can enhance your professionalism in the minds of audiences and brand partners. It can help to attract more TikTok followers, and it is the best way to earn money on TikTok.
2. Sell merchandise
How to make money on TikTok? Sell merchandise! Whether you post dance videos, tell jokes, or recommend books on TikTok, selling customized merchandise is a highly potential way to monetize. It not only brings in income but also strengthens fans' identification with your personal brand. It is the best way to earn money on TikTok.
TikTok has a highly active and emotionally engaged fan base, which provides natural soil for the sale of merchandise. You can use this fan base to turn your influence into actual income. You can use print-on-demand services. You don't need to stock, pack, or mail products. Just focus on designing and promoting and leave the rest to the supplier.
Some popular TikTok merchandise categories include T-shirts and hoodies, handbags and hats, pillowcases and pillows, coffee mugs, stickers, keychains, customized notebooks, cultural and creative products, etc.
In these ways, merchandise becomes a link between you and your TikTok followers. Every fan wearing your merchandise is a billboard for your brand. Peripheral products allow you to upgrade from an ordinary creator to a content manager with complete brand awareness.
Image by Canva
3. Create high-quality, engaging content
The foundation of attracting TikTok followers and solving the question of how to make money on TikTok is to create high-quality, engaging content. Whether you want to apply for a creator fund, bring goods, or take on brand cooperation, you must first make your audience willing to watch, like, and share your content.
"High quality" does not mean that every video must be shot with a professional camera and accompanied by high-cost post-production. Real high-quality content is content that is highly consistent with your brand positioning and target audience.
You need to understand your audience data. You can check TikTok's analysis to understand your fans' age group, active time, and interaction preferences. See which content data is the best and find out what the audience is really interested in. Whether you choose a high-end visual style or humor, style consistency is important. It not only helps to build brand recognition but also helps the algorithm identify the audience of your content.
In addition, a regular update will let fans know when to expect your new work and can also stabilize the account weight. Use a content calendar to schedule your shooting and publishing time. Content is the starting point of all your commercialization paths on TikTok. Instead of blindly pursuing professionalism, it is better to first figure out what your audience likes and then present it in the way that best suits your personal brand. As long as you can continue to produce content that your audience likes, monetization methods will naturally follow. It is no doubt the best way to earn money on TikTok.
4. Collaboration with brands
Brand collaboration is one of the main ways many TikTok creators can monetize. By reaching content collaboration with brands, you can not only get direct compensation but also enhance your personal influence and establish a more professional business identity. For companies or brands, TikTok collaboration is not limited to finding influencers for promotion. Brands can also cooperate with each other to achieve win-win exposure.
5. Sell your own products
In addition to relying on the platform's incentive program or brand cooperation, selling your own products is a more controllable and long-term business path to monetize on TikTok. Whether you are a content creator, an individual seller, or a corporate brand owner, TikTok provides a variety of sales tools, from traffic to conversion. If you have your own products or services, TikTok can not only help you expose your brand and gain traffic but also directly drive purchases. You can make every user who views your content a potential customer.
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6. Earn money through TikTok ads
How to make money on TikTok? Earn money through TikTok ads! TikTok ads are a powerful tool for brands and businesses to quickly expand their influence and attract target users. Compared with traditional ads, TikTok ads emphasize natural interaction with users and content integration, making promotion no longer rigid but becoming part of the user's viewing experience. This is the best way to earn money on TikTok.
7. Provide high-quality paid content
On a popular platform like TikTok, many fans are willing to pay for exclusive, high-quality content, which opens up new income channels for creators. You can explore more professional and niche areas and provide knowledge and insights that fans are interested in but difficult to find in public content. By creating high-quality paid content, TikTok creators can not only realize content monetization but also connect with TikTok followers at a deeper level, opening a new chapter in content creation.
8. Collecting Tips
How to make money on TikTok? Want to quickly and conveniently accept fans' thanks and support? Collecting tips is a very direct and effective way. Tipping or reward platforms work similarly to real-life tip jars. When viewers like your video content, they can express their support and love through small donations. This is not only financial encouragement but also enhances the interaction and connection between fans and creators.
Image by Canva
9. Consulting and coaching services
If you have expertise in a certain field, providing consulting or coaching services is a great way to make money. TikTok is mainly based on short videos, which are very suitable for showing your professional ability and attracting potential customers. This will not only gradually build trust but also screen out customers who are really willing to pay and achieve long-term business growth.
10. Crowdfunding Creative Projects
How to make money on TikTok? If you have always had a creative podcast, short film, book, or other project idea but lack start-up funds, then crowdfunding is an excellent choice. More and more TikTok creators have successfully mobilized TikTok followers to support their creative projects by telling good stories and using virality. By involving fans, you not only get financial support but also enhance the sense of belonging and loyalty of fans.
Conclusion
Whether you are a newbie or a creator who already has a large number of TikTok followers, mastering a diversified monetization strategy is the key to long-term success. But how to make money on TikTok? By continuously creating high-quality content, cooperating with brands, selling peripheral products and even launching crowdfunding projects. You can turn your passion into income and build a truly influential personal brand. As long as the direction is right, opportunities are everywhere. Take action now and turn your creativity into tangible benefits!
Written by
Kimmy
Published on
Jun 18, 2025
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