Website Case: Mandarin Chinese Mastery Academy

The website's keywords include "Mandarin", "learning", "courses", "fluency" and "language". It uses these keywords throughout its content including page titles, headings, meta descriptions, image alt tags, URLs, internal links, external backlinks, social media posts etc., which helps improve search engine rankings.

To promote this website, they use digital advertising such as Facebook Ads targeting people interested in learning new languages; email campaigns reaching out directly to potential customers who have shown interest in similar products/services before; influencer partnerships where relevant influencers share their experience using the product/service via blogs/vlogs/etc.; referral programs incentivizing current customers to refer friends/family members by offering discounts/offers upon sign-up/first purchase made by referred person(s); collaborations/partnerships with other companies/companies within same industry/niche market segment e.g.: Duolingo + Rosetta Stone = Language Learning Superpower!