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Get More Likes with Tricks from the Most Liked Instagram Post Top 20
Discover the secrets of the most liked Instagram posts, 2024 and beyond. Learn actionable tips, trends, and data-driven strategies to boost engagement and grow your account.
It’s 2025 now, and Instagram is no stranger to you, right? It has more than 2.4 billion monthly active users every month, With tens of millions of posts published every day, have you ever wondered why some posts are so popular on Instagram? Why are these posts so popular? What is the second-most-liked post on Instagram? Or what is the theme of the third-most-liked post on Instagram?
These posts with such high engagement rates have accumulated tens of millions of likes, which means that at least millions of users have seen these posts and liked them because they thought they were good. But why do these posts attract users? How do these bloggers attract so many followers? Why don’t our posts have such a big impact?
Are these questions bothering you? But it’s not a big problem. We have carefully studied the content of these posts. In this article, we will tell you how these most-liked Instagram posts achieve success and offer tips to boost free Instagram likes. If you are interested, keep reading!
What are the Top 20 Most-Liked Instagram Posts Of All Time？
They say that there’s a real story behind every photo. Well, on Instagram, there’s a story behind every photo with the most likes. For most people, to achieve this kind of success, you can refer to the underlying logic behind these posts. Let’s take a look!
Double click on the image to see the 20 most popular posts on Instagram👇
2025 Trends: What the Most Liked Instagram Posts Will Look Like
#1 Messi celebrates Argentina winning the 2022 World Cup
Release date: December 18, 2022
Number of likes: 75 million
Messi scored the last goal for Argentina in the 2022 World Cup and finally lifted the trophy for the national team. At this moment, the whole world is cheering for Messi. This beautiful moment of him holding the gold cup was recorded.
Messi uploaded this photo on Instagram immediately after winning the championship and received tens of millions of likes. Now this photo and this post have become one of the most popular posts on Instagram.
#2 A photo of egg
Release date: January 14, 2019
Number of likes: 60.2 million
Yes, you read that right. It's just such an ordinary egg, but it has received tens of millions of likes. Isn't it incredible? This photo was shared by the account @world_record_egg, whose account now has only 3 contents, all of which are eggs, and all of them have received good interaction data. At that time, the photo with the most likes on Instagram was posted by Kylie Jenner. So, the creator of the account named world_record_egg decided to surpass this beauty blogger, so it made a challenge on Instagram, requiring these users to click enough likes to beat Kylie Jenner.
These fans also bought it and liked the blogger one after another. As the first post became popular, the account successively released several pictures with this popular egg as the theme.
#3 Messi sleeping with the World Cup trophy
Release date: Dec 20, 2022
Number of likes: 54.7 million
After the egg went viral, Instagram users turned their attention to Messi, who shared a photo of himself lying in bed with the World Cup trophy in his hands. The "best player of all time" won the game and won the hard-earned trophy with his outstanding performance. Now, he can finally take a good rest.
#4 Christiano and Messi playing chess
Posted on: November 20 ,2022
Number of likes: 42.8 million
Ronaldo and Messi shared the same post on their profiles, showing them playing chess. This post is actually a sponsored post. Because both are international football stars, whenever they are in the same frame, their popularity is very high. Although Messi also shared this photo, the one shared by Ronaldo has a significantly higher interaction rate.
#5 Reel of an ethereal sunset
Posted on: 5 August 2024
Number of likes: 34.6 million
I guess everyone likes sunsets because they are so beautiful. Everyone is moved by beautiful scenery, which is probably why so many people like this video.
The sunset in the video is so beautiful. Try to imagine that when you are walking on your way home from get off work, seeing such a beautiful scenery will make your mood better. Let's feel the charming colors of the misty sunset together.
#6 XXXTentacion’s Final Post
Release date: May 20, 2018
Number of likes: 33 million
The third most-liked Instagram post came from rapper XXXTentacion in June 2018, shortly before his death.
Later, the death of the famous rapper shocked the world, and fans could not accept this fact. As a result, fans came to like and comment on XXXTentacion's last post. This also made his last post in May 2018 the most liked post of all his posts. This post is also the only one that exists on XXXTentacion's homepage, and 18.6 million Instagram users still follow the account.
#7 Farewell to Maradona again
Release date: November 26, 2020
Number of likes: 19 million
Cristiano Ronaldo has great respect for Diego Maradona. The two took a photo together before, and this photo once again topped the list of most-liked photos on Instagram. After Maradona passed away in November 2020, people also liked this post crazily, proving his great influence in the football world. Fans remember him in this way.
#8 Chadwick Boseman's obituary
Release date: August 29, 2020
Number of likes: 18 million
In August 2020, after Chadwick Boseman passed away from cancer, his family announced his death to the public through the actor's Instagram account.
Boseman's death also shocked the world, and his post also received a lot of attention.
Boseman's account currently has 11.1 million followers, but his most liked Instagram post is also his last post, which is his family's announcement of his death. This is indeed unfortunate news, and this post has also become a gathering place for the public to miss Chadwick Boseman.
#9 Welcoming baby Stormi into the world
Release date: February 7, 2018
Number of likes: 17 million
Once Kylie Jenner posts a photo on Instagram, it will receive a lot of likes, which also means that everyone pays attention to and likes her. Then, this photo also received thousands of likes from netizens and fans, because this photo shows her baby Stormi. And this record has been maintained for an amazing 341 days. From the photo, we can see that Stormi is holding her mother's finger tightly, which is super cute.
#10 A group photo posted by Jennifer Aniston
Release date: October 15, 2019
Number of likes: 16 million
Although Jennifer Aniston has only been on Instagram for a short time, she has already made it to the list of most-liked posts on Instagram with this photo of her and some familiar friends.
This was Aniston's first Instagram post in October 2019, and the photo also caused a lot of interaction from fans. Since then, Aniston has been sharing photos of herself, work updates, and topics she likes on her account, which may be one of the reasons why many fans like her because her updates are very lifelike.
Although Aniston joined Instagram much later than many other big bloggers or stars, she is very good at growing her fans at a speed of 36.1 million.
#11 Leo Messi mourns Maradona
Release date: November 26, 2020
Number of likes: 16 million
Leo Messi has published another farewell post in memory of Diego Maradona, a football legend, after Maradona's death in November 2020. Messi's Instagram account has always been extremely popular, as he is a world football star with 500 million followers, and he often updates his status, most of which are about football.
However, it is safe to say that this post is also one of Messi's most popular posts, as it is his farewell post in memory of Maradona, which has received a total of 16,405,805 likes. It is obvious that Maradona's death has had a profound impact on the football world, and fans also admired this beloved player very much, so they all expressed their thoughts and condolences to him in Messi's post.
#12 Stormi's cute face
Release date: March 27, 2020
Number of likes: 15 million
The star who topped the list of Instagram's most popular photos for two consecutive years: Kylie, is here again! This time, she didn't post a photo of herself. Instead, she posted a cute solo photo of Stormi taking a bath.
Kylie wrote in the caption of the photo: "This photo makes me happy." Because the baby in the photo is really cute, millions of fans saw the same thing as Kylie, because this post received 15,341,654 likes. That sweet face surrounded by bubbles won the love of many fans!
#13 Dwayne Johnson wedding photos
Release date: August 18, 2019
Number of likes: 14 million
In this post, Johnson shared a photo with his fans of his wedding in Hawaii with his wife. Johnson is a very popular blogger with 215 million followers on Instagram, and his fans especially love to see his posts about his personal life, career, and fitness journey.
In particular, many fans are following Johnson's fitness-centric lifestyle, and some of his most popular posts are about "cheat meals". The incredible food that Johnson eats always makes us ordinary people feel incredible.
However, the wedding post has more likes than some of his previous posts, reaching 14,470,552. Johnson posted this post on August 19, 2019, the day after his wedding, and it is currently one of the most-liked posts on Instagram.
#14 Selena Gomez solo photo on the boat
Release date: July 27, 2019
Number of likes: 13 million
Selena Gomez's Instagram posts have also been on the interactive likes list for two consecutive months, and the number of likes and interactions is also very impressive. Since Gomez already has a lot of fans, it is not surprising that she is so popular on Instagram now.
This post was posted by Gomez in the summer of 2019. Gomez shared a single photo on the water, and she also noted in the photo that she was in Italy. The post has currently received 14,419,472 likes.
#15 Kylie And Stormi
Release date: October 2, 2020
Number of likes: 14 million
This time, Kylie Jenner posted a video. In this heartwarming video, she appeared with her daughter Stormi. To shoot this video, Kylie also followed the trending topic on TikTok: how children react if parents lie on their toddlers' laps. In the video, Stormi's sweet response to her mother is touching. When Kylie posted this Instagram post in early October 2020, it once again became the person with the most likes.
#16 Selena and her friends
Release date: February 12, 2019
Number of likes: 13 million
Haha, you didn't expect it, Selena Gomez once again topped the list of the most liked posts on Instagram. This time, she posted a photo of three people at the beach with two friends. This is Gomez celebrating her friend's engagement news. It's another photo full of life. And she also posts some selfies and work promotional photos about herself, which is why her Instagram is so popular! Gomez is now a very popular figure in the entertainment industry. She has many fans, and her Instagram followers have reached 207.6 million. So it's not uncommon for this popular star to be liked by everyone just by posting a picture on Instagram.
#17 Cristiano Ronaldo is celebrating his birthday
Release date: February 6, 2020
Number of likes: 14 million
This time, Cristiano Ronaldo posted a post celebrating his birthday, in which he and his family took a photo in front of a birthday cake. In the photo, Ronaldo showed a celebratory smile and raised two thumbs up. There were three lit golden candles on the cake.
#18 Kylie and Travis pose together
Release date: October 17, 2020
Number of likes: 13 million
This photo of her and Travis Scott is also one of her most popular posts.
Kylie's account posts a lot of sexy photos of herself, sweet photos of her daughter Stormi, promotional posts of her own branded products, and daily photos that reveal her luxurious lifestyle. The types and content are very rich, so which is why fans love it.
Kylie has 213 million followers. This post alone received 14,251,174 likes when it was posted in the fall of 2020.
#19 Kylie and Travis pose together
Release date: October 17, 2020
Number of likes: 13 million
Since the basketball superstar Kobe Bryant passed away in an airplane accident in early 2020, his last post has attracted widespread attention.
Kobe Bryant has long been famous in the basketball world, and people like him very much. Kobe's account still has 20.8 million followers. His last post was taken on the court with his friend LeBron James. From their expressions and physical contact, it can be seen that the two have a very good relationship. This post has received 14,326,200 likes. This was a post Kobe posted the day before his death. Until now, fans still leave comments on this post from time to time.
#20 Cristiano is working out
Release date: October 21, 2020
Number of likes: 13 million
Cristiano Ronaldo shared a video of himself working out in this post.
The video was posted on Ronaldo's personal account, where he updates his fans from time to time about his daily life and football-related activities. As one of the most famous athletes in the world, Ronaldo has 259 million followers on Instagram. The post received 14,183,339 likes in October 2020.
The Common Reasons for High Likes on Instagram Posts
Through the above 20 most popular posts on Instagram, we can actually see some underlying rules of why they became popular.
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Celebrity Influence
First of all, the accounts of these popular and highly praised posts are basically celebrity accounts. They have great influence and many fans. For example, Messi, Ronaldo, Kylie, etc., have achieved a lot in their respective fields. People also think they are very powerful and will take the initiative to follow them out of admiration.
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Relatable Content
Secondly, fans especially like daily content because it has a breath of life, and people will naturally like this kind of content.
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Curiosity-driven Engagement
Finally, it is important to learn to take advantage of the situation. People are born with curiosity, so for seemingly impossible things, if someone thinks they can do it, users will come to watch out of curiosity, and with the help of celebrity traffic, it seems easier to attract the attention of others, such as the egg mentioned at the beginning, which is a challenge launched to defeat Kylie.
How To Get More Likes On Instagram: 4 Tricks
After talking so much about the most-liked Instagram posts, maybe you are also starting to want to create an Instagram post that can get a lot of likes.
But how can you do this? Here are some tips to help you get more likes on Instagram. Maybe they can help you quickly create a post that can get the most likes.
1. Post regularly
If you want to keep your account and get more Instagram likes, it is very important to post content regularly. Posting regularly is also the best way to maintain your account, and if you can post regularly, your fans will be more willing to interact with your posts. In this way, over time, the chances of having a popular post will also increase.
If you want to keep updating your posts, you might as well try to schedule the posting time in advance. There are various posting time scheduling applications and websites on the market now, and you can choose a suitable one to help you post content.
If you use tools for scheduling Instagram content, it is best to schedule the posting time in advance, such as scheduling a month's content at one time. Doing so will give you more free time to do your own things, such as creating inspiration.
2. Try to keep the style and theme of the content you post consistent
If you are running an Instagram account that you want users to follow and interact with, then you must maintain a unified style and theme. Think about it, if you see an Instagram account that posts all kinds of content and looks messy, even if it is well done, would you still want to read its content?
3. Create beautiful content
If you want your content to be recognized by users, you need to publish as much content as possible that can attract users' attention, arouse their curiosity, and attract them to like your content. To achieve this goal, you can try using drawing tools such as Photoshop and Canva. These editing tools and other tools can allow you to make some very good-looking pictures, so that users will also be attracted by the beautiful content you create.
In addition, you should also provide multiple types of content. It is best not to post only pictures or videos alone, you can combine them and post them back and forth. However, photos are still the most popular content on Instagram, provided that your photos are as attractive as possible. For example, enriching your homepage content with videos or dynamic pictures from time to time will also make your account more attractive for users to like.
4. Create interesting content appropriately and attract users to join
What is the second-most-liked photo on Instagram ever? It’s a photo of an egg! Right?
As we said at the beginning, it’s not because it’s unique, but because people find it interesting and users want to participate in this challenge. Fortunately, the blogger achieved his goal, and this post attracted a large number of viewers because people also want to contribute to the most popular posts on Instagram.
When you first see this egg, you may think it’s not very sensible, but it just gives you a good idea when creating content. Users also want to support ordinary people instead of giving traffic to celebrities and stars, and they like this kind of eye-catching content. So, publish content that can get your fans and other users involved. Try to be as interesting as possible to attract them to join, so that as long as your post is popular, it will not be far away from the day when you have a lot of fans!
Conclusion: Engineer Your Way to the Top
Ready to trend? Use a free caption generator or hashtag analytics tools to jumpstart your next viral hit.
The most popular posts on Instagram in 2024 are in the above content! Try the tips we provided above, maybe you will soon be able to create an Instagram account with a lot of likes! .
Are you ready? If you go viral in the future because of your popular Instagram content, we welcome you to share your experience and opinions at any time. We hope to know if the tips provided are helpful to you! Go, let's set off for better content together!
FAQs: Your Most Liked Post Questions Answered
1.How do I find my most liked Instagram post of an account?
Go to Profile → Insights → Posts → Sort by “Most Liked”.
2.What’s the ideal post length?
Captions: 138–150 characters. Reels: 21–34 seconds.
3.Can I buy likes safely?
No—Instagram’s 2024 algorithm penalizes fake engagement.
4.How to get 1000 likes on an Instagram post?
To achieve 1,000 likes on Instagram, focus on posting high-quality content with engaging captions and consistent scheduling. Use relevant hashtags and geotags, and post during optimal times. Engage with your followers through likes, comments, and collaborations with influencers.
5.Is 200 likes a lot on Instagram?
The number of likes on Instagram can vary widely depending on several factors, such as the type of content, the number of followers, the time of day, and the level of engagement of your followers. However, in general, 200 likes on Instagram is a decent number of likes, especially if you have a small…
Written by
Kimmy
Published on
Apr 18, 2025
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